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For Companies At a Glance
- Tasks: Lead marketing for an exclusive residential community, managing a creative team and strategy.
- Company: Join a unique lifestyle project in Zanzibar, focused on intentional living and community.
- Benefits: Enjoy remote work flexibility and competitive pay based on experience.
- Why this job: Shape marketing strategies while working in a vibrant, mission-driven environment.
- Qualifications: 5+ years in senior marketing roles, ideally with real estate or lifestyle brands.
- Other info: Ideal for those passionate about off-mainstream lifestyle values.
Location: Remote or Zanzibar based
Engagement: Part-time / Hourly Rate
Reporting To: Founder & Executive Leadership
Compensation: Competitive, based on experience
The Role
We’re seeking a strategic, experienced Fractional CMO to lead the marketing function for an exclusive residential lifestyle community project based in Zanzibar. The ideal candidate will manage a lean team of creatives and specialists, overseeing everything from content strategy to marketing funnels and affiliate campaigns. This is a leadership role focused on orchestration, not execution. You’ll be responsible for aligning marketing efforts with business objectives, refining messaging and positioning, and ensuring all touchpoints—from social content to sales materials—resonate with a highly selective audience.
Key Responsibilities
- Content Oversight & Social Media Strategy: Direct the content team in creating and managing a high-performing social media calendar across platforms, including Instagram, Telegram, X, and Rumble.
- Marketing Asset Development: Guide the creation of brochures, promo videos, digital and print sales materials, event collateral, and premium brand artefacts (e.g., coffee table books).
- Affiliate & Referral Strategy: Design and implement a referral and affiliate framework to attract high-quality prospects through aligned partners and brand advocates.
- Funnel Optimisation & Conversion Strategy: Audit and improve the customer journey from first contact to final sale. Oversee CRO, retargeting strategies, landing page structure, and messaging hierarchy.
- Team Management: Lead and coordinate a small remote team of writers, editors, ad buyers, and support staff. Your focus will be on guiding output and maintaining quality and alignment, not doing the work yourself.
- Performance Tracking & Reporting: Define KPIs, monitor campaign performance, and provide regular strategic feedback and updates to the founder and stakeholders.
Ideal Candidate
- 5+ years in a senior marketing role, ideally within real estate, lifestyle, or alternative community brands
- Prior experience as a fractional or full-time CMO in a startup or early-stage venture
- Deep understanding of digital marketing strategy, conversion funnels, and team leadership
- Excellent communicator with an intuitive feel for branding, storytelling, and positioning
- Comfortable working autonomously in a fast-paced, mission-driven environment
- A personal affinity for intentional living, sovereignty, or off-mainstream lifestyle values is a plus
Chief Marketing Officer employer: NAKAMOTO
Contact Detail:
NAKAMOTO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Network with professionals in the real estate and lifestyle sectors. Attend industry events, webinars, or online forums where you can connect with potential colleagues or mentors who can provide insights into the role and possibly refer you.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed teams in previous roles. Highlight your ability to guide creatives and specialists without micromanaging, as this is crucial for the CMO position.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing, especially in content strategy and conversion funnels. Being able to discuss current strategies and tools will demonstrate your expertise and readiness for the role.
✨Tip Number 4
Research the specific lifestyle community project in Zanzibar. Understanding their brand values and target audience will allow you to tailor your discussions and show how your vision aligns with their goals.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in senior marketing roles, particularly in real estate or lifestyle brands. Emphasise your leadership skills and any previous fractional CMO roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for the role. Discuss how your experience aligns with the responsibilities outlined in the job description, particularly in content strategy and team management.
Showcase Relevant Achievements: Include specific examples of past successes in marketing campaigns, especially those that involved conversion optimisation and performance tracking. Use metrics to demonstrate your impact.
Express Your Passion: Convey your personal affinity for intentional living and off-mainstream lifestyle values in your application. This will help you connect with the company's mission and culture.
How to prepare for a job interview at NAKAMOTO
✨Showcase Your Strategic Vision
As a Fractional CMO, it's crucial to demonstrate your ability to align marketing strategies with business objectives. Prepare examples of how you've successfully orchestrated marketing efforts in previous roles, focusing on strategic outcomes rather than execution.
✨Highlight Team Leadership Experience
This role involves managing a lean team of creatives and specialists. Be ready to discuss your leadership style and provide specific instances where you've guided teams to achieve high-quality outputs while maintaining alignment with brand values.
✨Demonstrate Knowledge of Digital Marketing
Given the emphasis on digital marketing strategy and conversion funnels, brush up on the latest trends and tools in the industry. Be prepared to discuss how you've optimised customer journeys and improved conversion rates in past projects.
✨Connect with the Brand's Values
The ideal candidate should have a personal affinity for intentional living and off-mainstream lifestyle values. Research the company’s ethos and be ready to articulate how your personal beliefs align with their mission, showcasing your genuine interest in the role.
