Senior Strategist

**THIS ROLE FALLS OUTSIDE OF IR35**

THE BIG PICTURE:

Bernadette is the experience arm of the VCCP Partnership. We invent, make and iterate products and services for our clients across all areas of their digital eco-system.

We are 100 strong and are full service within our own right. We have specialists across UX, Design and Motion, Technology & Engineering, Content and Comms, Project Management, Data Analysis, Strategy (experience & comms) and Ops. All dedicated to creating customer experiences worth talking about. Check out what we do here .

The VCCP Partnership as a whole is an integrated communications agency set up in 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P), who founded the agency on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.

Across the Partnership, we work with a broad spectrum of clients where our work transcends the marketing mix, leading everything from social media or launch campaigns to DM and web build.

OUR CULTURE:

The VCCP Partnership has a unique culture, and we are looking for people who will make a positive contribution to this, therefore the candidate must have the following attributes:

• A collaborative nature
• An entrepreneurial spirit
• Take pride in their work
• Have an honest approach
• Be un-precious and be able to recognise that a good idea can come from anywhere
• Take responsibility

ABOUT THE ROLE:

We are seeking a Senior Strategist to join our strategy team on a freelance basis for a 2 – 3 month engagement to work on an exciting new digital experience project for a new client.

Working in a multidisciplinary team with our UX and UI designers, developers, and project managers you will have the opportunity to use your full range of strategic thinking and doing skills.

You will be passionate and knowledgeable about the world of digital experience and design and have a strong grasp of the digital ecosystem and the impact of paid, owned and earned digital channels for customers and client brands.

Key to success of the role will be your ability to bridge between strategy and execution, finding the right balance between big picture strategic thinking and a tactical mindset to turn those visions into reality.

Whilst an understanding of comms is important, we are not looking for a Brand Planner, applicants should be experienced in digital experience strategy.

KEY RESPONSIBILITIES:

• Analysis of client documentation, strategies and performance to understand the current customer base and ecosystem
• Conducting desk and possibly primary research to identify key needs and trends and connect these with client goals and opportunities
• Identify insights into cross-ecosystem journeys and help to build a picture of the ‘As Is’ state
• Building a strategic framework or vision to articulate the opportunity and direction of the project
• Facilitating workshops to bring clarity and direction to client and internal teams
• Collaborate with the UX/UI design, development, and delivery teams to develop a view of the future ecosystem and customer journeys and identify solutions to bring this to life
• Advise client on measurement best practices to help drive continuous improvement
• Translate the strategy and vision into an actionable, prioritised roadmap that considers the experience we want to deliver and the client capability required to deliver it
• Develop compelling presentations to put forward our recommendations

ABOUT YOU:

• Strong foundation in digital experience with a passion for delivering value & user-centric solutions
• Excellent problem-solving and analytical skills
• Ability to work comfortably with ambiguity and ability to make sense of complex client challenges
• Strong facilitation and presentation skills for senior audiences (internal and client stakeholders)
• Data literacy and experience working with and briefing data analysts
• Proficiency in developing product roadmaps (and backlogs) to turn strategy into execution
• Understanding of what is needed to inform high-level business cases

EXPERIENCE & CAPABILITIES:

• A solid number of years in a similar role within an agency or client-side
• Experience working in Agile/Iterative based projects
• Preferred experience working in fast-paced digital agencies
• Ability to work with data, UX and design, technical and delivery teams to deliver high quality work

ATTITUDE:

• Curious about trends, consumer behaviour, and technology
• Resilient and proactive in a fast-paced environment
• A natural team player – willing and able to lend a hand
• Comfortable developing your ideas in a team

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via

CRIMINAL RECORDS INFORMATION

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well

as an Adverse Finance and ID check.

**Please note, we try to respond to as many applications as possible but, if you do not hear from us within two weeks of submitting your application, please assume we are unable to proceed with your application for this specific role. Thank you for your interest in VCCP**