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For Companies At a Glance
- Tasks: Lead a team to enhance customer loyalty and engagement across Europe.
- Company: Join Levi Strauss & Co., a brand that values individuality and making a positive impact.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Make a real impact on customer relationships while working in a diverse, fast-paced setting.
- Qualifications: Proven leadership in loyalty strategies; fluent in English, additional languages a plus.
- Other info: Based in London, this full-time role offers a chance to shape the future of loyalty.
The predicted salary is between 48000 - 72000 £ per year.
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. We believe that what makes us different makes us stronger. So, add your voice. Make an impact. Find your fit — and your future.
What you’ll be doing:
As Head of Loyalty, you’ll lead a team of loyalty and CRM experts, driving a customer-centric approach in everything we do. You will be responsible for implementing and optimising our loyalty program to foster deeper customer relationships, drive engagement, retention, and advocacy across Europe, leveraging data insights to create a seamless omnichannel customer experience while maximising the effectiveness of our loyalty program.
Your key responsibilities will include:
Omnichannel Loyalty Europe
- Develop and implement an omnichannel loyalty strategy that engages our consumers and delivers commercial value to the business.
- Ensure the program aligns with business objectives, regional nuances, and ensures a cohesive experience across online, retail, and mobile touchpoints.
- Design and implement engaging loyalty benefits that are tailored to lifecycle stage and regional preferences, incentivising desired behaviours across various channels.
- Partner with marketing and digital product teams to seamlessly integrate the loyalty program into the omnichannel customer journey to drive awareness of The Red Tab Program.
- Develop and manage multilingual communication programs to educate and engage members across all channels, considering regional preferences and cultural contexts.
- Track and analyse program performance across different channels and identify opportunities to optimise the omnichannel experience.
- Present program insights and recommendations to key stakeholders across the organisation, highlighting the impact on omnichannel engagement and retention.
Customer Relationship Management
- Oversee the implementation and optimisation of the CRM Platform in Europe, ensuring it integrates loyalty program data, newsletter sign-ups, and targets consumers with the right messaging at the right time.
- Ensure seamless integration of CRM and loyalty program data for a comprehensive understanding of European customers and personalised experiences across markets and channels.
- Partner with Trade and Experience teams to leverage CRM data and loyalty program insights for improved customer interaction and service delivery tailored to their region.
- Personalise lifecycle communications based on customer segments, engagement levels, and loyalty program participation across all channels.
- Track and measure the effectiveness of omnichannel lifecycle communications and optimise campaigns based on performance data.
Loyalty Media and Activation
- Lead the development and execution of targeted marketing campaigns and engagement initiatives based on customer data and loyalty program insights, considering both online and offline interactions.
- Working with the Brand Media team, lead the media planning across loyalty media.
- Lead retail benefit events that engage consumers and drive retention.
- Partner with marketing and communications teams to ensure consistency and alignment with broader brand messaging across all channels.
What we’re looking for:
- Proven leadership in developing and executing successful Loyalty and CRM strategies, with experience leading and inspiring teams.
- Creative and innovative thinker, able to develop engaging and differentiated omnichannel loyalty programs and CRM initiatives tailored to different European markets.
- Ability to work independently and manage multiple priorities in a fast-paced, multicultural environment.
- Fluent in English, with proficiency in additional European languages highly desirable.
Specialised Knowledge/Technical Skills
- Deep understanding of European customer behaviour, omnichannel marketing principles, and CRM best practices considering regional variations.
- Experience with CRM systems, marketing automation tools, and web analytics platforms.
- Knowledge of omnichannel strategies.
Decision Making and Problem Solving
- Strong analytical skills and experience with data visualization tools, adept at analysing data from diverse European markets and various channels.
- Excellent communication and presentation skills, able to translate complex data into actionable stories for diverse audiences, including those with different languages and cultural contexts.
Internal & External Relationships:
- Lead data-driven discussions with internal stakeholders.
LOCATION : London, United Kingdom
FULL TIME/PART TIME : Full time
Current LS&Co Employees, apply via your Workday account.
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Head of Loyalty Europe employer: Levi Strauss
Contact Detail:
Levi Strauss Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Loyalty Europe
✨Tip Number 1
Familiarize yourself with Levi Strauss & Co.'s current loyalty programs and CRM strategies. Understanding their existing framework will help you identify areas for improvement and demonstrate your proactive approach during discussions.
✨Tip Number 2
Showcase your experience in leading teams by preparing examples of how you've inspired and developed talent in previous roles. Highlighting your leadership style can set you apart as a candidate who can effectively manage and motivate a diverse team.
✨Tip Number 3
Research the latest trends in omnichannel marketing and customer loyalty, especially within the European market. Being able to discuss innovative ideas and how they could be applied at Levi Strauss & Co. will demonstrate your forward-thinking mindset.
✨Tip Number 4
Prepare to discuss how you would leverage data insights to enhance customer engagement and retention. Having specific examples of data-driven decisions you've made in the past will illustrate your analytical skills and strategic thinking.
We think you need these skills to ace Head of Loyalty Europe
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Loyalty position. Tailor your application to highlight your relevant experience in loyalty programs and CRM strategies.
Showcase Your Leadership Skills: In your CV and cover letter, emphasize your proven leadership experience in developing and executing successful loyalty and CRM strategies. Provide specific examples of how you've inspired teams and driven engagement.
Highlight Multicultural Experience: Since the role involves working in a multicultural environment, mention any experience you have in managing projects across different European markets. Discuss your understanding of regional variations in customer behavior.
Demonstrate Analytical Skills: Include examples of how you've used data analysis to inform decision-making in previous roles. Highlight your proficiency with CRM systems and data visualization tools, as these are crucial for the position.
How to prepare for a job interview at Levi Strauss
✨Showcase Your Leadership Experience
Be prepared to discuss your previous leadership roles and how you've successfully developed and executed loyalty and CRM strategies. Highlight specific examples where you inspired your team and drove engagement.
✨Demonstrate Your Creative Thinking
Think of innovative ideas for omnichannel loyalty programs that could be tailored to different European markets. Be ready to share these ideas during the interview to showcase your ability to think outside the box.
✨Understand the Omnichannel Approach
Familiarize yourself with omnichannel marketing principles and be ready to discuss how you would implement a cohesive experience across various touchpoints. Show that you understand the importance of integrating online, retail, and mobile channels.
✨Prepare for Data-Driven Discussions
Since the role involves analyzing program performance and customer behavior, brush up on your analytical skills. Be ready to discuss how you would use data visualization tools to translate complex data into actionable insights.
