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For Companies At a Glance
- Tasks: Lead Up World, driving growth and strategy for our vibrant marketing community.
- Company: Join a fast-growing brand transforming entrepreneurial marketing for ambitious marketers.
- Benefits: Enjoy 25 days holiday, enhanced leave, and unlimited coaching opportunities.
- Why this job: Be part of a mission to empower marketers and foster a supportive community.
- Qualifications: Seeking an entrepreneurial leader with a passion for growth and marketing.
- Other info: Remote work options available; must travel to London bi-weekly.
The predicted salary is between 60000 - 80000 £ per year.
Head of Up World
2 days per week | £60-80k pro-rata depending on experience
Must be available to travel to London 1 day per fortnight.
The Opportunity
We are looking for an entrepreneurial, growth-focused leader to take ownership of Up World , define the strategy and lead growth, so that our members are happier than ever and our impact even bigger.
What is Up World?
Up World is community and curated learning for ambitious start-up marketers . Our mission is to build marketers who drive exceptional growth and think like future leaders .
We have some big ambitions:
- Grow Up Club from 1000 members to 1500 in 2025, attract and engage entrepreneurial marketers of all levels.
- Expand Big Up Club , our exclusive network for marketing directors, to 200 members within 18 months.
- Scale the Marketing Accelerator , our flagship leadership program, and build future learning products around it.
- Elevate Up Fest , our annual members-only festival.
We have healthy brand awareness, a rich customer database, and engaged members, but now need a leader to nurture the brand, community spirit and drive growth.
The Role
This is an autonomous, strategic, and operational leadership role . You’ll take responsibility for:
1. Setting and Driving the Growth Strategy
- Define the overall strategy for membership growth and product sales across all Up World offerings, working very closely with Lottie (Founder).
- Be ready to challenge and reinvent our model where needed. We believe in bold moves!
2. Managing the P&L and Commercial Performance
- Take full ownership of Up World’s P&L , ensuring sustainable growth and some profitability.
- Our goal is not big margins here, but sustainability and scale. Fundamentally, we believe more people should access what we offer.
3. Unlocking New Growth Opportunities
- Build and implement growth loops, leveraging our engaged customer base and partnerships to fuel organic acquisition.
- Experiment with creative approaches to turn brand awareness into desire and conversion .
4. Leading the Team
- Lead the Senior Community Manager , Community Exec and part time Growth Manager , ensuring they’re equipped to deliver exceptional member experiences and retention rates.
- Empower the team to operate autonomously while ensuring accountability for results.
5. Act as Brand Guardian
- Own all copy and visual outputs (although the team can be really empowered), ensuring they resonate with our target market and maintain our high standards.
- Know our customers intimately, ensuring every decision solves real problems for them.
Who You Are
You’ll thrive in this role if you:
- Own the growth agenda : You’re obsessed with unlocking growth and have the tools and mindset to make it happen.
- Think strategically, act operationally : You can set the big-picture vision and roll up your sleeves to deliver it.
- Have entrepreneurial energy : You’re excited by start-up environments and are deeply passionate about marketing.
- Love learning and iterating : You’re curious, innovative, and always seeking new ideas to test and improve.
- Lead with autonomy and accountability : You’re highly independent but thrive in a collaborative, supportive culture.
- Understand B2C and B2B growth : You know the nuances of scaling both member-based communities and professional networks.
- Have a deep respect for brand and community : Communities are fragile beasts. Just like reputations. We are really proud of both and these need to be looked after very carefully!
Perks:
The package depends on the individual and whether they are UK based FTE or remote contractor. We’ll endeavour to mirror our handbook in full for anyone who joins the business.
£60-80k pro-rata depending on experience
25 days holiday (and bank holidays) plus a bonus day at Christmas & your birthday.
Enhanced Paternity/Maternity leave/pay
Monthly working from home budget
Unlimited coaching with MoreHappi
Our commitment to inclusion:
We want you to feel you belong here and we welcome candidates from all backgrounds. Our organisation is on a continuous journey to achieve an authentic feeling of belonging, with focused inclusion policies and training. We believe it’s not only the right thing to do, but it’s also right for our community – and our industry. If you feel like you belong, you’re more likely to do your best.
Mental health really matters:
Your wellbeing is really important to us. We have an active mental health policy and believe strongly that this stuff matters. We have private weekly wellness check-ins, and have easy actionable steps for taking a mental health sick day. Open communication and conversation about mental health is always welcome and encouraged at Copy Club – we never shy away from the hard stuff.
About us:
We have two fast-growing brands with a shared goal: to transform the way entrepreneurial marketing is done.
- Our community membership program has over 1200 subscribers and counting.
- Our Match-Making team helps dynamic marketing talent find their dream jobs.
- Our courses teach all the skills you need for your fast-growth marketing role, from marketing best practice to leadership.
Our vision is that for tens of thousands of marketers at all stages in their career our service is so useful that our members simply can’t do their jobs without us. Sure, we’re not saving the world, but we have seen in so many wonderful moments over the last few years how we can make people happier – less lonely, more connected, more inspired and more confident.
We are a close-knit team of 22 in all corners of the UK (and a few around the world!).
We are really ambitious about our growth but also about the kind of business we want to build too. We are absolutely focused on building a culture that enables us to thrive as individuals, and where work doesn’t feel like work.
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Head of Up World employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Up World
✨Tip Number 1
Familiarize yourself with Up World's mission and values. Understanding our community and what drives our members will help you articulate how you can contribute to our growth strategy during discussions.
✨Tip Number 2
Network with current members of Up World and other marketing professionals. Engaging with them can provide insights into their needs and expectations, which is crucial for your role in nurturing the brand and community spirit.
✨Tip Number 3
Prepare to discuss innovative growth strategies that you've successfully implemented in the past. We value bold moves, so showcasing your entrepreneurial mindset and creative approaches will set you apart.
✨Tip Number 4
Demonstrate your understanding of both B2C and B2B dynamics. Being able to speak to the nuances of scaling member-based communities and professional networks will show that you are well-equipped for this leadership role.
We think you need these skills to ace Head of Up World
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Up World position. Tailor your application to highlight your experience in growth strategy, team leadership, and community engagement.
Showcase Your Entrepreneurial Spirit: In your cover letter, emphasize your entrepreneurial mindset and provide examples of how you've successfully driven growth in previous roles. This will resonate with the company's focus on innovation and bold moves.
Highlight Relevant Experience: Make sure to detail your experience in managing P&L and commercial performance. Use specific metrics or achievements to demonstrate your ability to ensure sustainable growth and profitability.
Express Your Passion for Community Building: Convey your understanding of the importance of community in your application. Share any relevant experiences where you've nurtured a brand or community, and explain how you plan to elevate Up World’s community spirit.
How to prepare for a job interview at Up World
✨Show Your Entrepreneurial Spirit
Demonstrate your passion for growth and innovation. Share examples of how you've successfully driven growth in previous roles, especially in start-up environments. This will show that you align with the company's mission to nurture a community of ambitious marketers.
✨Understand the Brand and Community
Familiarize yourself with Up World's brand values and community dynamics. Be prepared to discuss how you would maintain and elevate the community spirit while driving growth. Highlight your respect for brand integrity and community engagement.
✨Prepare Strategic Growth Ideas
Come equipped with creative strategies for membership growth and product sales. Think about how you can leverage existing customer relationships and partnerships to create new growth loops. This will showcase your strategic thinking and operational capabilities.
✨Emphasize Team Leadership Skills
Discuss your experience in leading teams and empowering them to achieve exceptional results. Provide examples of how you've fostered autonomy while ensuring accountability. This will illustrate your ability to lead the Senior Community Manager and other team members effectively.
