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For Companies At a Glance
- Tasks: Lead product marketing strategies for innovative financial data solutions.
- Company: Join a cutting-edge platform provider transforming financial data access for SMEs.
- Benefits: Enjoy a hybrid work environment and competitive salary between £70,000 - £85,000.
- Why this job: Shape impactful marketing strategies and collaborate with dynamic teams in a growing industry.
- Qualifications: 4-5 years in product marketing, especially in tech or SaaS, with strong storytelling skills.
- Other info: Ideal for those passionate about financial data analytics and driving market success.
The predicted salary is between 56000 - 85000 £ per year.
Job Description
Senior Product Marketing Specialist (Financial Data SaaS)
Salary: £70,000 – £85,000
Location: London, Hybrid
An innovative platform provider specialising in financial data analytics for Small and Medium Enterprises (SMEs) is seeking an experienced Senior Product Marketing Specialist to lead the positioning and promotion of its cutting-edge solutions. This organisation’s mission is to transform how SMEs and their service providers—particularly in the Accounting Industry and the Office of the CFO—interact with financial data, making it accessible, actionable, and impactful.
This role offers the opportunity to shape product marketing strategies and drive the success of solutions that solve key challenges for SMEs and their financial service providers.
The Role
As a Senior Product Marketing Specialist, you will be responsible for crafting and executing marketing strategies that communicate the unique value of the company’s financial data solutions. You will collaborate closely with Product, Sales, and Design teams to build compelling product messaging, support go-to-market efforts, and drive adoption and growth.
The ideal candidate will have strong expertise in product marketing for the Accounting Industry or the Office of the CFO, with an understanding of their challenges and decision-making processes.
Key Responsibilities (Senior Product Marketing Specialist – Financial Data SaaS)
Product Messaging and Positioning
- Develop compelling product positioning and messaging that resonates with accounting professionals and CFOs.
- Collaborate with Product and Sales teams to create and execute impactful go-to-market strategies for new products and feature releases.
- Produce high-quality marketing materials, including white papers, case studies, and client success stories, that effectively showcase the value of the company’s solutions.
- Conduct competitive analysis to identify market opportunities and refine messaging.
Demand Generation
- Partner with the broader marketing team to implement lead generation campaigns across channels, including digital advertising, webinars, email marketing, and more.
- Optimise campaigns to ensure high ROI using analytics tools like Google Analytics and HubSpot.
- Design account-based marketing (ABM) campaigns targeting high-value prospects in collaboration with Sales.
Customer and Market Insights
- Gather customer insights through feedback, surveys, and interviews to inform product marketing strategies.
- Monitor competitors in the financial data and SaaS space to ensure a competitive edge in positioning and market awareness.
Content and Sales Enablement
- Create content that supports Sales and Product teams, including product decks, technical overviews, and training materials.
- Equip Sales with tools and insights to effectively communicate the product’s value to customers.
- Support product lifecycle activities such as updates, launches, and retirement strategies.
Ideal Candidate Profile (Senior Product Marketing Specialist – Financial Data SaaS)
Essential Skills and Experience:
- 4–5 years of experience in product marketing within tech, SaaS, or data-driven environments.
- Proven success in creating and executing marketing strategies targeted at the Accounting Industry or Office of the CFO.
- Expertise in developing multi-channel campaigns, including ABM and content marketing.
- Strong storytelling and communication skills, with the ability to articulate complex technical concepts in an engaging way.
- Experience with marketing platforms such as HubSpot or Marketo, and analytics tools like Google Analytics.
- Demonstrated ability to collaborate cross-functionally with Product, Sales, and Leadership teams.
- Familiarity with financial data analytics, commercial lending, or financial services sectors.
- Analytical mindset with a data-driven approach to decision-making.
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Senior Product Marketing Manager employer: YourPrime
Contact Detail:
YourPrime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in financial data analytics and SaaS solutions. This knowledge will not only help you understand the market better but also allow you to speak confidently about how our products can address the specific challenges faced by SMEs and CFOs.
✨Tip Number 2
Network with professionals in the Accounting Industry and the Office of the CFO. Attend industry events, webinars, or online forums to connect with potential colleagues and gain insights into their pain points, which can inform your approach to product messaging.
✨Tip Number 3
Showcase your experience with multi-channel marketing campaigns, especially those targeting the Accounting sector. Be prepared to discuss specific examples of successful campaigns you've led and how they contributed to demand generation.
✨Tip Number 4
Highlight your analytical skills and familiarity with tools like Google Analytics and HubSpot. Being able to demonstrate how you've used data to drive marketing decisions will set you apart as a candidate who can contribute to our data-driven culture.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the tech or SaaS sectors. Emphasize your success in creating marketing strategies for the Accounting Industry or Office of the CFO.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the challenges faced by SMEs and their financial service providers. Explain how your skills and experiences align with the company's mission to transform financial data accessibility.
Showcase Your Analytical Skills: In your application, provide examples of how you've used analytics tools like Google Analytics or HubSpot to optimize marketing campaigns. Highlight any specific results or improvements you achieved through data-driven decision-making.
Demonstrate Cross-Functional Collaboration: Illustrate your ability to work collaboratively with Product, Sales, and Design teams. Mention specific projects where you contributed to go-to-market strategies or created impactful marketing materials that supported sales efforts.
How to prepare for a job interview at YourPrime
✨Understand the Financial Data Landscape
Make sure to familiarize yourself with the current trends and challenges in financial data analytics, especially as they pertain to SMEs and the Accounting Industry. This knowledge will help you articulate how your experience aligns with the company's mission.
✨Showcase Your Product Marketing Expertise
Prepare specific examples of successful product marketing strategies you've implemented in the past, particularly those targeting the Accounting Industry or CFOs. Highlight your ability to create compelling messaging and execute go-to-market strategies.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used analytics tools like Google Analytics or HubSpot to optimize marketing campaigns. Share insights on how data-driven decision-making has led to successful outcomes in your previous roles.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Product, Sales, and Design teams, think of examples that showcase your collaborative skills. Discuss how you've effectively communicated product value and supported sales enablement in your past experiences.
