Head of Product Marketing, Sustainability

Let’s be #BrilliantTogether

ISS STOXX is seeking an experienced UK-based marketing professional to support the growth of our ESG business. This person will help with marketing and client engagement for the ESG business with a focus on our ever-evolving product suite (ranging from ESG raw data to thematic solutions such as climate & nature to engagement solutions) while positioning the company as a leader in decision-useful, transparent, and trusted sustainability & climate data, research and analytics and generating marketing qualified leads.

Responsibilities include product launches, lead generation, media planning and delivery, marketing asset creation (including messaging & copywriting) and distribution, and channel management. Reporting to the Global Head of ESG Marketing, this person will be responsible for promoting the unique value proposition associated with ISS STOXX’s ESG solution suite. To this end, the candidate would need to understand the needs of the end users well and keep abreast of market developments.

The candidate will be responsible for managing the ESG product launch/enhancement calendar with a focus on developing and leading / driving programs that drive awareness, new lead generation and client retention. In this regard, the jobholder will be expected to build strong, collaborative relationships with key stakeholders across various ISS STOXX teams and ensure all activities are consistent and aligned with the goals of the business.

Responsibilities:

1. Plan and execute carefully considered product-focused go-to-market strategies and marketing campaigns/activities. Equal attention and due diligence to be applied to both near-term lead generation, including cross- and upselling, and mid/long term awareness building and growth.

2. Responsible for deepening client / end user understanding to continually improve marketing planning, engagement and optimize ongoing marketing performance including segment and user-based marketing.

3. Ensure the marketing activities are fully aligned to the business plan. Contribute to ESG marketing plan.

4. Collaborate and partner with colleagues in the various businesses and functions (e.g., Research, Product, Sales, Client Success, Marketing, etc.) to support the ESG marketing plan and sales goals.

5. Responsible for deploying a mix of both traditional and modern marketing tactics, consciously selected for efficacy. Also responsible for helping enhance our digital marketing capabilities. Includes enhancement of social media presence, performance marketing (inc. email marketing), digital advertising, etc.

6. Collaborate with marketing partners across ISS STOXX to evolve client and prospect communications to increase impact.

7. Collaborate with the communications team to raise brand awareness through traditional media channels and enhance social media presence.

8. Responsible for reporting marketing ROI and making recommendations for future product marketing initiatives.

Requirements:

1. University degree in business, marketing or a related field.

2. ESG / sustainability/ climate product marketing experience.

3. Substantial experience in leading brand and B2B multi-channel marketing programs.

4. Relevant Financial Services industry experience strongly preferred with focus on managing financial products & services.

5. Experience with stakeholder engagement coupled with exceptional communication and writing skills.

6. Strategic thinker and problem solver with deep commercial awareness. Proven background in developing effective, client-focused creative solutions married to data-driven brand and marketing programs.

7. Experience with sales enablement and/or marketing technology platforms (e.g., HubSpot) including demonstrated success analyzing and presenting data from platforms to guide future action. Analytical and results oriented.

8. Able to work at both strategic and tactical levels, generate innovative ideas and manage the execution of campaigns and projects that span multiple teams.

9. Self-starter with entrepreneurial mindset – proven proactive track record.

#LI-JO1 #DIRECTOR #Marketing #ESG

What you can expect from us

Our people are the moving force behind ISS STOXX. We are dedicated to hiring the best, most talented people in our industry and empowering them with the resources and support to enhance their career, health, financial and personal well-being.

We are committed to fostering, cultivating, and preserving a culture of diversity and inclusion. We are invested in our people and are working every day to ensure a diverse, equitable, and inclusive workplace.

Let’s unite, collaborate, and inspire one another.

Let’s be #BrilliantTogether .

About ISS STOXX

ISS STOXX GmbH is a leading provider of research and technology solutions for the financial market. Established in 1985, we offer top-notch benchmark and custom indices globally, helping clients identify investment opportunities and manage portfolio risks. Our services cover corporate governance, sustainability, cyber risk, and fund intelligence. Majority-owned by Deutsche Börse Group, ISS STOXX has over 3,400 professionals in 33 locations worldwide, serving around 6,400 clients, including institutional investors and companies focused on ESG, cyber, and governance risk. Clients trust our expertise to make informed decisions for their stakeholders’ benefit.

ISS ESG solutions enable investors to develop and integrate sustainable investing policies and practices, engage on responsible investment issues, and monitor portfolio company practices through screening solutions. ISS ESG also provides climate data, analytics, and advisory services to help financial market participants understand, measure, and act on climate-related risks across all asset classes. In addition, ESG solutions cover corporate and country ESG research and ratings enabling its clients to identify material social and environmental risks and opportunities.

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Institutional Shareholder Services (“ISS”) is committed to fostering, cultivating, and preserving a culture of diversity and inclusion. It is our policy to prohibit discrimination or harassment against any applicant or employee on the basis of race, color, ethnicity, creed, religion, sex, age, height, weight, citizenship status, national origin, social origin, sexual orientation, gender identity or gender expression, pregnancy status, marital status, familial status, mental or physical disability, veteran status, military service or status, genetic information, or any other characteristic protected by law (referred to as “protected status”). All activities including, but not limited to, recruiting and hiring, recruitment advertising, promotions, performance appraisals, training, job assignments, compensation, demotions, transfers, terminations (including layoffs), benefits, and other terms, conditions, and privileges of employment, are and will be administered on a non-discriminatory basis, consistent with all applicable federal, state, and local requirements.

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