At a Glance
- Tasks: Lead and manage paid search campaigns, ensuring client satisfaction and project success.
- Company: Join GroupM Nexus, a dynamic community of over 1,000 digital specialists driving innovation.
- Benefits: Enjoy flexible working, 25+ days holiday, private medical insurance, and wellness allowances.
- Why this job: Be part of a forward-thinking team that values diversity and encourages creative collaboration.
- Qualifications: Expertise in search campaign management and proven leadership skills are essential.
- Other info: Opportunity to work in a state-of-the-art London campus with a vibrant culture.
The predicted salary is between 43200 - 72000 ÂŁ per year.
As a Search Account Director you will be responsible for the coordination and delivery of your account(s) across paid search whilst operating as the main campaign point of contact for our clients. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, as part of the Google Practice you’ll work to deliver world class paid search campaigns which exceed our client’s expectations.
Key Responsibilities:
- Campaign Management: Responsible for the output of your team, client facing and operational, UK-based and Global Hub, and accountable for adherence to controls and best practices across paid search. Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity. Maintain a forward thinking and innovative approach in the development of all paid search activity.
- Client & Partner Management: Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit and provide them with useful insight. Advise internal and external stakeholders around practice area/industry trends, displaying a deep knowledge of own practice area/industry and how it impacts customer businesses. Demonstrate expert knowledge of and monitor the client’s industry and competitive environment in order to create effective solutions.
- People Management: Play an active role in recruitment and interviewing processes to build strong teams. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates. Take responsibility for your team’s development and career progression within the agency. Leading by example to motivate and encourage those with less experience on the team. Ensure the effective management of more junior team members, guaranteeing workloads are monitored and prioritised to meet deadlines.
- Operational Excellence: Help to drive process automation through adoption of scripts, third party solutions and efficient ways of working. Lead on application and adherence to all areas of paid search activation finance process. Contribute to the development of strategic revenue and service opportunities.
About You:
- Expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimisation and reporting across Google Ads and Microsoft and technology vendor platforms such as Search Ads 360.
- Excellent understanding of the strategic and tactical application of paid search and digital marketing in general.
- Proven Project Management, Leadership, Stakeholder and People Management Experience.
- Ability to lead and manage hybrid teams located in different markets.
- Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.
GroupM Nexus Benefits:
- New state-of-the-art GroupM London Campus
- 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually) + Birthday Off + Work Anniversary
- Flexible Working Policy
- Flexible Public Holidays Policy
- Private Medical Insurance Option
- Refreshments and food at Level Ate Café
- In-house Barista
- Well-being allowance towards an activity of your choice (e.g Gym or Yoga Membership)
- WPP Pension scheme
- Cycle to Work Scheme
- Enhanced maternity and paternity leave
- Online career review and development tool
- And many more!
About EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
Account Director - Paid Search employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director - Paid Search
✨Tip Number 1
Familiarise yourself with the latest trends in paid search and digital marketing. Being able to discuss recent developments or case studies during your interview will demonstrate your proactive approach and deep understanding of the industry.
✨Tip Number 2
Network with professionals in the field, especially those who work at GroupM Nexus or similar agencies. Attend industry events or webinars to connect with potential colleagues and gain insights into the company culture and expectations.
✨Tip Number 3
Prepare to showcase your project management skills by discussing specific examples where you've successfully led teams or campaigns. Highlighting your leadership experience will be crucial, as this role requires managing hybrid teams across different markets.
✨Tip Number 4
Research GroupM Nexus's client portfolio and understand their business objectives. Tailoring your conversation to how you can help achieve these goals will show that you're not just interested in the role, but also in contributing to the company's success.
We think you need these skills to ace Account Director - Paid Search
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid search and account management. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your strategic understanding of paid search. Mention specific achievements that align with the responsibilities outlined in the job description.
Showcase Your Knowledge: In your application, include examples of how you've successfully managed campaigns or led teams in the past. Highlight your expertise in Google Ads and Microsoft platforms, as well as any innovative strategies you've implemented.
Prepare for Potential Questions: Anticipate questions related to campaign management and client relationships. Be ready to discuss how you stay updated on industry trends and how you would approach challenges in the role.
How to prepare for a job interview at GroupM
✨Showcase Your Campaign Management Skills
Be prepared to discuss your experience with managing paid search campaigns. Highlight specific examples where you successfully coordinated projects, met deadlines, and exceeded client expectations.
✨Demonstrate Industry Knowledge
Stay updated on the latest trends in digital marketing and paid search. Be ready to share insights on how these trends can impact clients' businesses and suggest innovative strategies during the interview.
✨Build Rapport with Interviewers
Establish a connection with your interviewers by engaging in meaningful conversations. Show genuine interest in their work and the company culture, as strong relationships are key in this role.
✨Prepare for People Management Questions
Expect questions about your leadership style and experience in managing teams. Share examples of how you've motivated team members, handled conflicts, and contributed to their professional development.