Senior Brand Manager

About Paired

At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe, and award-winning app for couples who are already in love to explore their relationship, get to know one another in new ways, and ultimately grow together.
Our expert-backed questions, games, and quizzes are designed to improve key relationship skills in just a few minutes each day. Because we know love is more than a feeling – it’s a choice that you have to make over and over again.

About The Role:

Your mission in this role is to make Paired, the #1 app for couples, a globally recognised and trusted brand. You will lead strategic, cross-functional campaigns, passionately driving our goal of helping couples stay in love. We’re looking for a creative thinker who is always seeking new and better ways to elevate the brand, and a strong leader with a ‘can-do’ attitude who can seamlessly manage campaigns from compelling briefs to delivery. Working closely alongside the Head of Brand, you will lead a wide range of cross-functional initiatives and be a key voice for the brand at Paired.

What Your Role Encompasses

• Develop insight-led and inspiring briefs with clear business objectives for campaigns (ie. driving brand awareness and engagement)
• Manage campaigns end-to-end, including campaign strategy, creative strategy & deliverables, ensuring we are meeting execution timelines and benchmarks, updating and maintaining marketing materials, and working with the team to develop in-sync and cohesive messaging.
• Put together comprehensive reviews of campaigns and make recommendations based on learnings
• Lead the end-to-end process with project management responsibilities for the creative team and a keen eye toward resourcing needs and forecasting workstreams
• Lead as the single source of truth and update key documentation accordingly
• Operate with a bias for action by facilitating quick decision-making and approvals as needed
• Develop rich customer insights, such as attitudes and barriers towards relationship care, to inform ongoing creative and message testing

Minimum Requirements

• Proven experience as a Senior Brand Manager for mobile apps or D2C digital products, ideally with a focus on US audiences
• Ability to thrive in an outcome-driven startup environment, combining strategic thinking with hands-on execution to achieve goals
• Capable of acting as both a collaborative team player and taking ownership and leadership for our brand
• Excellent written and verbal communication skills, with the ability to present ideas and brand vision effectively and inspiring
• Ability to write exceptionally clear, inspiring briefs and work highly cooperatively with creative teams to create work that is inspiring, engaging, and delivers results
• Strong project management skills, including process management and organisational abilities
• Solid understanding of brand marketing KPIs, with the ability to analyse data and extract actionable insights
• A valid EU or UK passport or working permit (no sponsorship requirements)

Benefits

• Yearly salary between £70-80k (role is available in other markets, the salary will be slightly adjusted to the cost of living in your country)
• Fully remote work setup from any EU country or the UK within ±1 hour of London time
• Significant stock options
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team–building event at various European locations
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship

Hiring Process

1. Application review (qualifications, experience, and motivation)
2. Initial call via Google Meet
3. Task presentation to showcase your skills
4. Meet the wider team via Google Meet

Diversity & Inclusion at Paired

• Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
• We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
• We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it.

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