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For Companies At a Glance
- Tasks: Lead high-profile sponsorship deals and build relationships with global brands.
- Company: Join Two Circles, a leading Sports & Entertainment Marketing business with 900+ clients.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and global collaboration.
- Why this job: Be part of a team that influences major sports and entertainment brands worldwide.
- Qualifications: Proven experience in sponsorship sales with strong negotiation skills required.
- Other info: Work across diverse cultures and time zones while making impactful deals.
The predicted salary is between 43200 - 72000 £ per year.
Two Circles
We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues – both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.
Our Rights Management division acts as a commercial sales resource for iconic sports and entertainment brands globally. A pioneering rights-sales capability, successfully marketing the unique emotion of sport to drive commercial results for rights-owners and record impact for brands.
We have led and closed over $2.5bn in sponsorship rights for some of the world\’s biggest sports properties, including recent record-breaking deals for UEFA Women\’s Football, the All Blacks and Mercedes F1.
We aim to optimize revenues for our clients whilst allowing each to avoid the long-term fixed costs associated with maintenance of large in-house sales teams. We are focused on solving problems and not selling assets, and we are ambitiously expanding our clients, geographies and our sales team.
Requirements
We\’re looking to hire a proven sponsorship sales professional into the position of Sponsorship Sales Lead.
- In this role you will lead high profile sponsorship deals on behalf of premium rights holders globally.
- You will be required to pro-actively source and engage potential sponsors on behalf of clients across a range of categories and geographical regions; select and qualify prospects, securing in person meetings and build relationships
- You will manage and build trusted relationships with decision makers at global brands around the World
- Build relationships and influence senior business decision makers across different sectors and markets across the world.
- Successfully execute competitive processes, resulting in the negotiation and conclusion of high-profile sponsorship deals.
- We\’d like the successful candidate to have a track record of delivering multiple sizeable sponsorship deals with premium global rights holders in sport or entertainment.
- We\’re looking for high levels of influence and persuasion, and experience in negotiation.
- We\’d love you to have experience working across different countries, cultures and time zones
Contact Detail:
Two Circles Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sponsorship Sales Lead
✨Tip Number 1
Network with professionals in the sports and entertainment marketing industry. Attend relevant events, webinars, or conferences where you can meet potential clients and decision-makers. Building these connections can give you an edge when applying for the Sponsorship Sales Lead position.
✨Tip Number 2
Research Two Circles thoroughly to understand their client base and recent sponsorship deals. Familiarise yourself with their approach to fan engagement and revenue generation. This knowledge will help you tailor your conversations and demonstrate your genuine interest in the company during interviews.
✨Tip Number 3
Prepare to discuss your previous experience in securing sponsorship deals. Be ready to share specific examples of how you've successfully negotiated agreements and built relationships with brands. Highlighting your achievements will showcase your capability for the role.
✨Tip Number 4
Stay updated on trends in the sports and entertainment sectors. Understanding current market dynamics and consumer behaviour will allow you to speak knowledgeably about potential sponsorship opportunities and how they align with Two Circles' goals.
We think you need these skills to ace Sponsorship Sales Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sponsorship sales, particularly with premium rights holders. Use specific metrics to demonstrate your success in closing deals and managing client relationships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and entertainment marketing. Mention specific examples of how you've successfully influenced decision-makers and closed significant sponsorship agreements in the past.
Showcase Your Skills: Emphasise your negotiation and persuasion skills in both your CV and cover letter. Provide examples of how you've navigated complex sales processes and built trusted relationships with global brands.
Highlight Cultural Experience: If you have experience working across different countries and cultures, make sure to include this in your application. It shows your ability to adapt and succeed in diverse environments, which is crucial for this role.
How to prepare for a job interview at Two Circles
✨Research the Company and Its Clients
Before your interview, make sure to thoroughly research Two Circles and its clients. Understand their business model, recent projects, and how they leverage fan insights. This knowledge will help you demonstrate your genuine interest in the company and its mission.
✨Showcase Your Sales Achievements
Prepare to discuss your previous sponsorship sales successes in detail. Highlight specific deals you've closed, the strategies you used, and the impact on your previous employers. Quantifying your achievements will make a strong impression.
✨Demonstrate Relationship-Building Skills
Since the role involves managing relationships with decision-makers, be ready to share examples of how you've built and maintained strong professional relationships in the past. Discuss your approach to networking and how you handle challenges in relationship management.
✨Prepare for Negotiation Scenarios
Expect to engage in discussions about negotiation tactics during the interview. Prepare examples of successful negotiations you've led, focusing on your strategies and outcomes. This will showcase your ability to influence and persuade effectively.
