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For Companies At a Glance
- Tasks: Lead high-profile sponsorship deals and build relationships with global brands.
- Company: Join Two Circles, a leading Sports & Entertainment Marketing business with 900+ clients.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and global collaboration.
- Why this job: Be part of a team that influences major sports and entertainment brands worldwide.
- Qualifications: Proven experience in sponsorship sales with strong negotiation skills required.
- Other info: Work across diverse cultures and time zones while making impactful deals.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
We are Two Circles, a Sports & Entertainment Marketing business dedicated to growing audiences and revenues by understanding fans' behaviors and preferences.
We collaborate with clients to analyze and influence fan activities, including spending habits, event attendance, channel responsiveness, and content consumption. This insights-driven approach helps our clients expand their audiences and increase revenues, both direct-to-consumer and B2B.
Our platforms and services are trusted by over 900 global clients, such as the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon. With nearly 1000 employees across 14 offices, we serve sports and entertainment businesses worldwide.
Our Rights Management division acts as a commercial sales resource for iconic sports and entertainment brands, pioneering rights-sales capabilities that leverage the emotional power of sport to deliver results for rights-owners and impactful brand activations.
We have successfully closed over $1.2 billion in sponsorship rights deals for major sports properties, including record-breaking agreements for UEFA Women’s Football, the All Blacks, and Mercedes F1.
Our goal is to optimize client revenues while avoiding the fixed costs of maintaining large in-house sales teams. We focus on solving problems rather than merely selling assets, and we are actively expanding our client base, geographic reach, and sales team.
We are seeking a proven sponsorship sales professional to join us as Sponsorship Sales Lead.
- Lead high-profile sponsorship deals on behalf of premium rights holders globally.
- Proactively source and engage potential sponsors across various categories and regions; qualify prospects, secure meetings, and build relationships.
- Manage and develop trusted relationships with decision-makers at global brands.
- Influence senior business decision-makers across different sectors and markets worldwide.
- Successfully execute competitive processes, negotiating and closing significant sponsorship agreements.
- Ideally, have a track record of delivering multiple sizeable sponsorship deals with premium global rights holders in sport or entertainment.
- Possess strong influence, persuasion, and negotiation skills.
- Experience working across different countries, cultures, and time zones is highly desirable.
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Contact Detail:
Two Circles Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sponsorship Sales Lead
✨Tip Number 1
Network with professionals in the sports and entertainment marketing industry. Attend relevant events, webinars, or conferences where you can meet potential clients and decision-makers. Building these connections can give you an edge when applying for the Sponsorship Sales Lead position.
✨Tip Number 2
Research Two Circles thoroughly to understand their client base and recent sponsorship deals. Familiarise yourself with their approach to fan engagement and revenue generation. This knowledge will help you tailor your conversations and demonstrate your genuine interest in the company during interviews.
✨Tip Number 3
Prepare to discuss your previous experience in securing sponsorship deals. Be ready to share specific examples of how you've successfully negotiated agreements and built relationships with brands. Highlighting your achievements will showcase your capability for the role.
✨Tip Number 4
Stay updated on trends in the sports and entertainment sectors. Understanding current market dynamics and consumer behaviour will allow you to speak knowledgeably about potential sponsorship opportunities and how they align with Two Circles' goals.
We think you need these skills to ace Sponsorship Sales Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sponsorship sales, particularly with premium rights holders. Use specific metrics to demonstrate your success in closing deals and managing client relationships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and entertainment marketing. Mention specific examples of how you've successfully influenced decision-makers and closed significant sponsorship agreements in the past.
Showcase Your Skills: Emphasise your negotiation and persuasion skills in both your CV and cover letter. Provide examples of how you've navigated complex sales processes and built trusted relationships with global brands.
Highlight Cultural Experience: If you have experience working across different countries and cultures, make sure to include this in your application. It shows your ability to adapt and succeed in diverse environments, which is crucial for this role.
How to prepare for a job interview at Two Circles
✨Research the Company and Its Clients
Before your interview, make sure to thoroughly research Two Circles and its clients. Understand their business model, recent projects, and how they leverage fan insights. This knowledge will help you demonstrate your genuine interest in the company and its mission.
✨Showcase Your Sales Achievements
Prepare to discuss your previous sponsorship sales successes in detail. Highlight specific deals you've closed, the strategies you used, and the impact on your previous employers. Quantifying your achievements will make a strong impression.
✨Demonstrate Relationship-Building Skills
Since the role involves managing relationships with decision-makers, be ready to share examples of how you've built and maintained strong professional relationships in the past. Discuss your approach to networking and how you handle challenges in relationship management.
✨Prepare for Negotiation Scenarios
Expect to engage in discussions about negotiation tactics during the interview. Prepare examples of successful negotiations you've led, focusing on your strategies and outcomes. This will showcase your ability to influence and persuade effectively.
