Marketing and Client Engagement Lead

Chesamel Group is seeking a dynamic and experienced Senior Marketing and Client Engagement Lead to lead our marketing initiatives whilst building and maintaining strong client relationships. This role combines strategic marketing leadership with hands-on client engagement to drive business growth, enhance the Chesamel Group brand presence, and ensure exceptional client satisfaction across our diverse portfolio of services.

Marketing Strategy and Execution

• Develop and implement comprehensive marketing strategies aligned with business objectives
• Lead multi-channel marketing campaigns across digital, social media, email, and traditional platforms
• Manage marketing budget allocation and ROI analysis for all campaigns
• Oversee content creation, brand messaging, and creative asset development
• Analyse market trends, competitor activities, and customer insights to inform strategy
• Collaborate with product and sales teams to develop go-to-market strategies

Client Relationship Management

• Build and maintain strong relationships with key clients and stakeholders
• Serve as primary point of contact for strategic client accounts
• Develop client engagement strategies to increase retention and satisfaction
• Conduct regular client reviews, feedback sessions, and business development meetings
• Identify opportunities for account growth and cross-selling initiatives
• Resolve client concerns and ensure timely delivery of marketing solutions

Team Leadership and Collaboration

• Lead and mentor marketing team members and junior staff
• Foster cross-functional collaboration with sales, product, and customer success teams
• Manage external agencies, vendors, and marketing partners
• Present marketing performance and client insights to senior leadership
• Drive continuous improvement in marketing processes and client service delivery

Performance and Analysis

• Track and analyse marketing KPIs, campaign performance, and client engagement metrics
• Prepare comprehensive reports on marketing ROI and client satisfaction scores
• Use data-driven insights to optimize marketing strategies and client engagement approaches
• Implement marketing automation tools and CRM systems for enhanced efficiency

Education and Experience

• Bachelor\’s degree in Marketing, Business Administration, Communications, or related field
• Master\’s degree or professional qualification preferred
• 5-7 years of progressive marketing experience with client-facing responsibilities
• 2+ years in a senior marketing or account management role

Core competencies

• Proven track record in developing and executing successful marketing campaigns
• Strong client relationship management and account growth experience
• Excellent analytical skills with proficiency in marketing analytics tools
• Experience with CRM platforms, marketing automation software, and digital marketing tools
• Outstanding written and verbal communication skills
• Project management experience with ability to manage multiple priorities simultaneously

Qualifications

• Proficiency in Google Analytics, social media platforms, and email marketing tools
• Experience with HubSpot, Salesforce, or similar CRM systems
• Knowledge of SEO/SEM, content marketing, and digital advertising
• Familiarity with design software and content management systems
• Advanced Excel skills for data analysis and reportin
• Industry-specific experience relevant to our sector
• Experience with B2B and B2C marketing strategies
• Background in event marketing and trade show management
• Certification in Google Analytics, HubSpot, or other marketing platforms
• Experience with budget management and vendor negotiations
• Previous experience in a client services or consulting environment