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- Tasks: Drive HVAC product success through marketing strategies and sales enablement.
- Company: Join an industry leader redefining HVAC solutions with a focus on innovation and energy efficiency.
- Benefits: Enjoy hybrid working, 25 days holiday, and a generous pension scheme.
- Why this job: Be part of a collaborative team that values your passion for HVAC technologies and market impact.
- Qualifications: 3+ years in product marketing, preferably in HVAC or construction, with strong communication skills.
- Other info: Apply now for a confidential chat about this exciting opportunity!
The predicted salary is between 30000 - 70000 £ per year.
My client are redefining HVAC solutions. As an industry leader in heating, ventilation, and air conditioning systems, they combine decades of innovation with a commitment to energy efficiency and performance. They are seeking a strategic and detail-oriented Product Marketing Specialist to help bring their products to life in the market and communicate their value to customers and partners.
The Role:
As a Product Marketing Specialist, you will play a key role in driving the success of HVAC product lines. You will be responsible for developing go-to-market strategies, crafting compelling messaging, and enabling the sales team with effective tools and insights. This role bridges product management, sales, and marketing - ideal for someone who thrives on cross-functional collaboration and has a passion for HVAC technologies.
Package:
- Salary around £50,000
- Hybrid working
- 25 days holiday plus bank holidays
- 10% pension, 7% employer contribution
Key Responsibilities:
- Develop and execute product marketing plans for new and existing HVAC products
- Conduct competitive analysis and market research to inform positioning and messaging
- Create compelling sales enablement materials, product collateral, and technical documentation
- Collaborate with product management to shape product roadmaps based on market needs
- Plan and execute product launches in coordination with marketing and sales teams
- Support digital marketing campaigns with product-specific content
- Train internal stakeholders and channel partners on product benefits and key differentiators
Requirements:
- 3+ years of product marketing experience, ideally in the HVAC or construction sector
- Strong understanding of HVAC systems, applications, and customer needs is a plus
- Excellent communication, storytelling, and copywriting skills
- Analytical mindset with a passion for data-driven decision-making
- Ability to manage multiple projects and deadlines in a fast-paced environment
Interested? Apply now for a confidential conversation.
HVAC Product Marketing Specialist employer: WR HVAC
Contact Detail:
WR HVAC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land HVAC Product Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest HVAC technologies and trends. This will not only help you understand the products better but also enable you to engage in meaningful conversations during interviews, showcasing your passion and knowledge in the field.
✨Tip Number 2
Network with professionals in the HVAC industry. Attend relevant events, webinars, or join online forums. Building connections can provide insights into the company culture and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in previous roles. Be ready to share examples of how you've successfully launched products or improved sales through effective marketing tactics, as this will demonstrate your capability for the role.
✨Tip Number 4
Research the company's current product lines and their market positioning. Understanding their unique selling points will allow you to tailor your discussions and show how you can contribute to enhancing their marketing efforts.
We think you need these skills to ace HVAC Product Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the HVAC or construction sector. Use specific examples that demonstrate your understanding of HVAC systems and your ability to develop marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for HVAC technologies and detail how your skills align with the responsibilities outlined in the job description. Mention your experience in cross-functional collaboration and how it can benefit the company.
Showcase Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data-driven decision-making in previous roles. This could be through market research, competitive analysis, or developing marketing plans based on customer insights.
Highlight Communication Skills: Given the importance of communication in this role, emphasise your storytelling and copywriting abilities. Provide examples of sales enablement materials or product collateral you’ve created that effectively communicated product benefits.
How to prepare for a job interview at WR HVAC
✨Know Your HVAC Basics
Make sure you have a solid understanding of HVAC systems and their applications. Brush up on the latest technologies and trends in the industry, as this will show your passion and knowledge during the interview.
✨Prepare Your Marketing Strategies
Be ready to discuss your experience with developing go-to-market strategies. Think of specific examples where you've successfully launched products or created compelling messaging that resonated with customers.
✨Showcase Your Analytical Skills
Since the role requires an analytical mindset, prepare to discuss how you've used data to inform marketing decisions. Bring examples of market research or competitive analysis you've conducted in the past.
✨Practice Your Storytelling
Strong communication skills are essential for this position. Practice telling your professional story in a way that highlights your achievements and how they relate to the HVAC sector. Use storytelling techniques to make your experiences memorable.
