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- Tasks: Manage key national accounts and drive sales growth in the DIY sector.
- Company: Join Westland Horticulture, an award-winning leader in innovation and sustainability.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and development.
- Why this job: Make an immediate impact in a high-performing team focused on brand leadership and sustainability.
- Qualifications: Must have 3-5 years of experience in National Account Management within the DIY sector.
- Other info: Lead and coach junior team members while collaborating cross-functionally for success.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for an experienced National Account Manager (NAM) to take over a well-established portfolio within our award-winning DIY team at Westland Horticulture. With a strong track record of success, ambitious growth plans, and a focus on innovation, sustainability, and brand leadership, this role offers a fantastic platform to make an immediate impact in a high-performing channel.
Reporting to the Head of Channel – DIY, you’ll inherit responsibility for key UK national accounts and play a pivotal role in delivering sustainable, profitable growth. You’ll drive strategic planning, lead commercial negotiations, and contribute to the ongoing success of a high-performing team.
Key Responsibilities:
- Achieve and exceed sales volume and margin targets across garden categories
- Build and develop strong relationships with national retail partners
- Negotiate high-impact commercial terms that support growth across all channels
- Maximise shelf presence, merchandising impact, and retail execution
- Lead joint business plans and drive best practice in customer management
- Support product development initiatives in partnership with Sales, Design, and Marketing teams
- Deliver accurate forecasts and report against budgeted KPIs
- Act as a key voice in brand development, category growth, and NPD strategy
- Lead and coach Junior NAMs/Account Executives within the team
- Contribute to the roll-out of new ERP, ecommerce, and digital tools to support channel performance
- Collaborate cross-functionally to ensure successful launches and continuous improvement in route-to-market activities
Experience / Capability Criteria:
- A proven track record of success in a National Account Management role within the DIY, Hardware or Tools sector – minimum 3-5 years
- Extensive FMCG experience with branded product exposure
- Strong commercial acumen and a deep understanding of P&L management
- Demonstrable experience of driving significant sales growth across multiple channels
- Strategic thinking combined with hands-on operational know-how
- The ability to motivate, lead and develop junior sales team members
- Experience with trade marketing, product development, and bringing products to market
- Confidence working cross-functionally with marketing, technical, and operational teams
- A passion for innovation, customer excellence, and results
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager
✨Tip Number 1
Network within the DIY and FMCG sectors to connect with industry professionals. Attend relevant trade shows, conferences, or local meetups to build relationships that could lead to referrals or insider information about the role.
✨Tip Number 2
Research Westland Horticulture thoroughly, focusing on their recent projects, innovations, and sustainability initiatives. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Prepare specific examples from your past experience that showcase your success in managing national accounts and driving sales growth. Be ready to discuss how you’ve built strong relationships with retail partners and negotiated successful commercial terms.
✨Tip Number 4
Familiarise yourself with the latest trends in the DIY market, including consumer preferences and emerging technologies. Being knowledgeable about these trends will position you as a forward-thinking candidate who can contribute to the company's growth strategy.
We think you need these skills to ace National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in National Account Management, particularly within the DIY sector. Use specific examples of how you've achieved sales targets and built relationships with national retail partners.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention your track record in driving sales growth and your understanding of P&L management. Be sure to align your skills with the key responsibilities outlined in the job description.
Showcase Relevant Achievements: When detailing your work experience, focus on quantifiable achievements. For instance, mention specific sales growth percentages or successful negotiations that led to improved commercial terms. This will demonstrate your impact in previous roles.
Prepare for Potential Questions: Think about how you would answer questions related to strategic planning, team leadership, and cross-functional collaboration. Prepare examples that showcase your ability to drive results and innovate within the DIY channel.
How to prepare for a job interview at Westland Horticulture Ltd
✨Showcase Your Track Record
Be prepared to discuss specific examples of your past successes in managing national accounts, particularly within the DIY sector. Highlight how you achieved sales targets and built strong relationships with retail partners.
✨Demonstrate Strategic Thinking
During the interview, illustrate your ability to think strategically by discussing how you've developed and executed joint business plans. Be ready to explain how your strategic decisions have led to profitable growth.
✨Highlight Cross-Functional Collaboration
Emphasise your experience working with various teams such as Sales, Design, and Marketing. Share examples of how this collaboration has contributed to successful product launches or improvements in channel performance.
✨Prepare for Commercial Negotiations
Expect questions about your negotiation skills. Prepare to discuss high-impact commercial terms you've negotiated in the past and how these negotiations supported growth across different channels.
