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- Tasks: Lead audience research to shape the BBC's future and solve complex questions.
- Company: Join the BBC, a renowned organization committed to diversity and employee growth.
- Benefits: Enjoy flexible working, 25 days leave, and excellent training opportunities.
- Why this job: Make a real impact on audience insights while advancing your career in a dynamic environment.
- Qualifications: Extensive experience in audience research and strong data analysis skills required.
- Other info: This is a permanent, full-time role based in London with a negotiable salary.
The predicted salary is between 58000 - 72500 £ per year.
Head of Audience Research
Brands, Marketing and Audiences
Permanent – Full Time
Location: London, GB, W1A 1AA
Job Closing Date: 11.59 pm 15/01/2025
THE ROLE
Job Reference: 20841
Band: E
Salary: £58,000-£72,500 depending on relevant skills, knowledge, and experience.
Contract type: 1 x Continuing (Permanent) Role
Location: Broadcasting House, London
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits – We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
Job Introduction
We are very pleased to be recruiting for a Head of Audience Research in the Strategy Audiences team of the BBC Audiences department. This role is a permanent, full-time role based in London.
Within the BBC, the Audiences department is central to providing high quality insight, performance data and inspiration to help decision making at all levels.
As part of Strategy Audiences, the successful applicant will play a key role in leading audience research shaping the future of the BBC.
This specific role offers an excellent opportunity for anyone who enjoys finding solutions to address complex audience research questions, and has a very strong background in qualitative and quantitative research methods. Deep expertise in working with and analysing audience measurement data from industry sources is also highly desirable.
Main Responsibilities
Strategy Audiences is responsible for the audience research that helps to shape the BBC’s overall strategy.
- Finding the solution to answer complex research questions.
- Delivering qualitative and quantitative research to a publication standard across all stages of the process.
- Analysing and reporting audience measurement data.
- Working with colleagues from across the Audiences team, Data Science, Strategy and Performance, Policy, Corporate Affairs, and the Director-General’s Office.
- An ability to be flexible in adapting to evolving requirements and deadlines.
Are you the right candidate?
You will want to lead on some of the biggest audience questions affecting the BBC today. The role requires a very high level of expertise so we are looking for a highly experienced audience/market/public policy researcher who has:
- An extensive track record in designing audience or public policy research projects.
- Demonstrable deep expertise of audience/market/consumer research techniques.
- Demonstrable strong knowledge and skills in data analysis.
- A high level of experience in communicating audience insights and complex audience data to senior stakeholders.
- Exceptional attention to detail as accuracy is vital within this post.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants.
Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.
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Head of Audience Research employer: BBC Group and Public Services
Contact Detail:
BBC Group and Public Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Audience Research
✨Tip Number 1
Familiarize yourself with the latest trends in audience research and data analysis. This will not only help you understand the current landscape but also allow you to speak confidently about how your skills can contribute to the BBC's strategy.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in audience research within media organizations. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past work in audience research during the interview. Highlight projects where you successfully addressed complex questions and delivered actionable insights.
✨Tip Number 4
Showcase your ability to communicate complex data to senior stakeholders. Practice explaining your findings in a clear and concise manner, as this is crucial for the role at the BBC.
We think you need these skills to ace Head of Audience Research
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Audience Research position. Understand the key responsibilities and required skills, especially in qualitative and quantitative research methods.
Highlight Relevant Experience: In your CV and cover letter, emphasize your extensive track record in audience or public policy research projects. Provide specific examples that demonstrate your expertise in data analysis and communicating insights to senior stakeholders.
Tailor Your Application: Customize your application materials to reflect the values and mission of the BBC. Mention your commitment to diversity and inclusion, as well as your ability to adapt to evolving requirements and deadlines.
Proofread Your Documents: Ensure that your CV and cover letter are free from errors. Attention to detail is crucial for this role, so double-check for accuracy and clarity before submitting your application.
How to prepare for a job interview at BBC Group and Public Services
✨Showcase Your Research Expertise
Be prepared to discuss your extensive experience in designing audience or public policy research projects. Highlight specific examples where your qualitative and quantitative research methods led to impactful insights.
✨Communicate Complex Data Clearly
Since the role involves communicating audience insights to senior stakeholders, practice explaining complex audience data in a clear and concise manner. Use visuals or examples to illustrate your points effectively.
✨Demonstrate Flexibility and Adaptability
The BBC values flexibility in adapting to evolving requirements. Be ready to share instances where you successfully navigated changing project scopes or tight deadlines while maintaining high-quality results.
✨Emphasize Attention to Detail
Accuracy is vital for this position. Prepare to discuss how you ensure precision in your work, whether through meticulous data analysis or thorough review processes before delivering reports.
