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- Tasks: Manage email databases and enhance customer experience through targeted campaigns.
- Company: Join a dynamic team focused on driving growth in the beauty industry.
- Benefits: Enjoy flexible working hours with 4 days in the office and 1 day WFH.
- Why this job: Be part of a creative environment that values innovation and customer engagement.
- Qualifications: 18 months CRM experience and proficiency in Adobe Photoshop & Canva required.
- Other info: Central London office location with opportunities for personal and professional growth.
The predicted salary is between 28800 - 42000 £ per year.
As the Digital CRM Marketing Executive, you will be responsible for the day-to-day management of the On and Offline Email Databases, as well as being accountable for the email performance across key metrics and ensuring business KPI’s are achieved.
Enhancing the customer experience from an email perspective, while maintaining and improving the brand identity to both new and existing customers.
Assisting the marketing and ecommerce team to drive on and offline growth through commercial, editorial and aspirational content, telling the brands story and illustrating our key values.
Additionally, identifying key opportunities to improve email performance, liaising with key stakeholders to constantly refine and develop segmentation and optimising our RFM Model to leverage the ideal content to the right demographic of customers.
Liaising with the marketing and ecommerce teams to grow the databases and reduce the volume of customers unsubscribing through more efficient targeting and implementation of new initiatives.
KEY RESPONSIBILITIES:
- Managing the on and offline email calendar, implementing new ideas and initiatives to increase performance
- Sending Weekly Email content for both the on and offline databases, as well as segmented sends
- Providing Weekly, Monthly and Yearly Reports on Email Performance
- Enhancing the brand experience through authoritative and inspiring copy within newsletters
- Accountable for increasing the volume and efficiency of targeted email sends, through the identification and implementation of segmented audiences
- Driving new initiatives and email strategies to improve performance, using best market practice and optimising internal resources
- Optimise institutional messaging for local market
- Customer centric approach, which ensures all messaging is in line with customers’ needs across all touch points
- Liaising with the Ecommerce Trading Manager and CRM Team, to create and implement rich and inspiring content through detailed personalisation, and evolving the RFM model to ensure Open Rates, Click Thru Rates and Click To Opens are achieved vs LY and against Target
- Accountable for the management of database growth; Identifying initiatives and enhancing the customer journey to reduce churn and assisting with lead generation campaigns
- Support the Head of Ecommerce with data-driven strategies for acquisition and retention
- Secure additional email content and stories to assist Sales Performance by working closely with the CRM & Marketing Team
- Liaising with the CRM Team to analysis the automation cycles, present insights into performance on key metrics
- Creating content for Physical Mailers, liaising with the Marketing Team and 3rd parties to ensure brand identity is optimised
- Liaising with the UK CRM Team with POS (SMILE) requests for email content – to drive traffic and optimise sales opportunities, ensuring an omnichannel experience and increasing brand awareness
- Liaising with the Neurae team to send commercial and aspirational local newsletter content
- Assisting the Maison Sisley Team to build brand awareness and drive traffic to our physical store, to promote instore events
- Ad hoc requests to edit imagery for affiliate and paid social campaign imagery
JOB REQUIREMENT:
- A minimum of 18 months CRM experience
- Proficient in Abode Photoshop & Canva (or equivalent)
- Extensive experience using a CRM platform (Selligent) or equivalent
- An understanding of customer data and segmentation
- Multi-channel experience (Email, SMS, push notifications via WhatsApp)
- Experience with Google Analytics
- Beauty experience and UK market experience are advantageous
- Ability to work independently and as part of a team in a fast-paced environment
ADDITIONAL INFORMATION
- Central London Office
- Flexible working hours
- 4 days in the office, 1 WFH
Digital CRM Marketing Executive employer: Sisley Paris
Contact Detail:
Sisley Paris Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital CRM Marketing Executive
✨Tip Number 1
Familiarize yourself with the specific CRM tools mentioned in the job description, especially Selligent. Having hands-on experience or even a basic understanding of how to navigate and utilize these platforms can set you apart during discussions.
✨Tip Number 2
Showcase your ability to analyze email performance metrics. Be prepared to discuss how you've previously improved open rates and click-through rates, as this aligns directly with the responsibilities of the role.
✨Tip Number 3
Highlight any experience you have with multi-channel marketing strategies. Since the role involves email, SMS, and push notifications, demonstrating your versatility in these areas will be beneficial.
✨Tip Number 4
Research the beauty industry and the UK market trends. Understanding the nuances of this sector will help you connect better with the brand's story and values, making you a more compelling candidate.
We think you need these skills to ace Digital CRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant CRM experience, especially with email marketing and customer segmentation. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasize your understanding of the beauty market and your experience with CRM platforms like Selligent. Share examples of how you've improved email performance and customer engagement.
Showcase Your Skills: Mention your proficiency in tools like Adobe Photoshop and Canva. Provide examples of how you've used these tools to create engaging content that aligns with brand identity.
Highlight Data-Driven Strategies: Discuss your experience with Google Analytics and how you've utilized data to drive acquisition and retention strategies. Be specific about the results you've achieved through data analysis.
How to prepare for a job interview at Sisley Paris
✨Showcase Your CRM Experience
Be prepared to discuss your previous CRM experience in detail. Highlight specific projects where you managed email databases and improved performance metrics. Use concrete examples to demonstrate how your efforts led to increased engagement or reduced churn.
✨Demonstrate Your Content Creation Skills
Since the role involves creating inspiring content, bring examples of your previous work. Whether it's newsletters, email campaigns, or physical mailers, showcasing your ability to craft compelling copy will set you apart.
✨Understand the Brand's Identity
Research the company's brand values and identity before the interview. Be ready to discuss how you can enhance their brand experience through email marketing and how your approach aligns with their goals.
✨Prepare for Data-Driven Discussions
The role requires a strong focus on data analysis. Familiarize yourself with key metrics like Open Rates and Click Thru Rates. Be ready to discuss how you've used data to inform your strategies and improve email performance in past roles.
