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- Tasks: Design and deliver marketing strategies for wellbeing services across EMEA.
- Company: Join CBRE, a leader in creating inspiring environments for health and performance.
- Benefits: Enjoy flexible working options and opportunities for personal development.
- Why this job: Be part of a mission to enhance lives through innovative wellbeing experiences.
- Qualifications: No specific experience required; passion for marketing and wellbeing is key.
- Other info: Engage with diverse audiences and collaborate with a dynamic team.
The predicted salary is between 28800 - 42000 £ per year.
CBRE's Health and Performance programme mission is to enable our customers to live healthy and fulfilling lives through experiences that help them connect, move, and unwind. We create and maintain inspiring environments which foster connection and community. Our goal is to drive greater engagement through new users and retain our existing user base. We will do this by maintaining a high quality of service, bolstering existing facilities, programmes and services, and generating new recreational and holistic wellbeing activities that improve focus, creativity and resilience.
You will play a pivotal role in the design and delivery of the Wellbeing Services marketing, content and communications strategy. You will be responsible for the EMEA Health and Performance Events Calendar (aligned with the Global Calendar), leading communications for local events and supporting local engagement and community-based projects. You will deliver customer satisfaction surveys and analyse key trends that arise.
You will develop and execute marketing campaigns for EMEA, tailoring messaging and channels to resonate with diverse audiences. You will own the content creation process and maintain brand consistency across all marketing materials, including websites, email campaigns, and print collateral. This includes managing the development and implementation of branding guidelines for iconography, imagery, and messaging. You will stay abreast of the latest trends in health, performance, and wellbeing marketing, constantly seeking innovative ways to reach your target audience.
You will collaborate effectively with colleagues to inspire customer moments of delight and pursue amazing outcomes each day. You'll be an ambassador of a one team approach leading the Marketing, Events and Communications business within the Wellbeing Services function, representing CBRE and our Client's brand.
- You will support the design and delivery of the Marketing, Content & Communications strategy.
- You will be responsible for marketing plans and campaigns, and delivering content for EMEA.
- You will have accountability for locations across EMEA including UK, Ireland, Switzerland, Spain, Italy, The Netherlands, UAE, Israel and Sweden.
- You will have full ownership and accountability for the creation and delivery of the EMEA Wellbeing Events Calendar.
- You will lead and be present at local events, supporting local engagement and community-based projects.
- You will need to create and actively maintain constructive and positive professional relationships with clients, colleagues and supply partners.
- You will support and work alongside onsite managers and Operational teams, ensuring they are successful in delivering our products and services.
- You will assist in the monitoring of our contract performance, reviewing, analysing and reporting on delivery against KPIs.
- You will be managing multiple stakeholders across EMEA through clear and effective communication.
- You will be actively engaged in CBRE's Performance Management cycle, creating and engaging in your own self development plan.
- You may be required to take part in Programme & Transformative activities.
- You will log quality hazards and ensure resulting actions are closed out to enhance our safety culture.
- You are required to report all accidents, occupational illnesses and emergencies.
Undertake all other duties & tasks as reasonably requested by your line manager.
Marketing, Content & Events Executive employer: CBRE Enterprise EMEA
Contact Detail:
CBRE Enterprise EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing, Content & Events Executive
✨Tip Number 1
Familiarise yourself with the latest trends in health, performance, and wellbeing marketing. This knowledge will not only help you during interviews but also demonstrate your passion for the role and the industry.
✨Tip Number 2
Network with professionals in the wellbeing and events sector. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at CBRE.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've executed in the past. Highlight how you tailored messaging for diverse audiences, as this is crucial for the role.
✨Tip Number 4
Showcase your ability to manage multiple stakeholders effectively. Be ready to share experiences where you successfully communicated and collaborated with various teams to achieve common goals.
We think you need these skills to ace Marketing, Content & Events Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Marketing, Content & Events Executive position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in marketing, content creation, and event management. Use bullet points for clarity and focus on achievements that demonstrate your ability to drive engagement and satisfaction.
Write a Tailored Cover Letter: In your cover letter, express your passion for health and wellbeing marketing. Mention specific examples of past campaigns or events you've managed, and explain how you can contribute to CBRE's mission of fostering connection and community.
Showcase Your Creativity: If applicable, include a portfolio or links to previous marketing materials, campaigns, or events you've worked on. This will help demonstrate your ability to maintain brand consistency and innovate in your approach to reaching diverse audiences.
How to prepare for a job interview at CBRE Enterprise EMEA
✨Know the Company Mission
Familiarise yourself with CBRE's Health and Performance programme. Understand how their mission to promote health and wellbeing aligns with your own values and experiences. This will help you articulate why you're a great fit for the role.
✨Showcase Your Marketing Skills
Prepare examples of past marketing campaigns you've worked on, especially those that involved content creation or event management. Be ready to discuss how you tailored messaging for different audiences and the results achieved.
✨Demonstrate Stakeholder Management
Since the role involves managing multiple stakeholders, think of instances where you've successfully communicated and collaborated with various teams. Highlight your ability to build positive relationships and resolve conflicts.
✨Stay Updated on Trends
Research the latest trends in health, performance, and wellbeing marketing. Be prepared to discuss innovative ideas you could bring to the role, showing that you're proactive and passionate about the industry.
