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- Tasks: Lead global social media strategies and campaigns across diverse platforms.
- Company: Join a dynamic global retail brand making waves in the market.
- Benefits: Enjoy remote/hybrid work, competitive salary, and 20 days annual leave.
- Why this job: Be part of a creative team driving impactful social media engagement worldwide.
- Qualifications: 5+ years in social media strategy with proven campaign leadership experience.
- Other info: Opportunity for career growth and regular international travel.
The predicted salary is between 43200 - 72000 £ per year.
Our client is looking for an experienced and strategic Global Social Media Lead to oversee the development and implementation of social media strategies across diverse platforms and markets. This role involves crafting a cohesive global strategy while ensuring localized execution resonates with regional audiences.
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Exciting Social Media Lead Opportunity
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Global Retail Brand, * Design and execute comprehensive social media strategies aligned with global business goals while catering to regional nuances
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Develop a content roadmap and channel strategies to maximise engagement and brand awareness across platforms (e.g., Instagram, LinkedIn, Facebook, etc)
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Establish and oversee the tone, voice, and style guidelines for social media content, ensuring consistency globally
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Lead global campaigns, from ideation to execution, incorporating both organic and paid strategies
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Partner with regional teams to adapt campaigns for cultural and market-specific relevance
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Manage content calendars, ensuring timely delivery and alignment with global marketing objectives
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Monitor and analyse key performance metrics, including engagement, reach, conversions, and ROI
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Provide actionable insights from analytics to refine strategies and drive continuous improvement
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Oversee global reporting frameworks, ensuring consistent and accurate tracking across regions
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Work closely with global marketing, PR, creative, and product teams to integrate social media initiatives with broader campaigns
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Partner with regional social media leads to share best practices and ensure alignment with global strategies
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Provide guidance, training, and resources to regional teams to enhance their execution capabilities
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Act as the primary point of contact for social media-related queries, offering strategic advice and operational support
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Minimum of 5 years in social media strategy and management, with global or multi-region experience preferred
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Proven track record of leading social media campaigns across B2B and B2C markets
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Proficiency in social media platforms, analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics), and paid social ad management
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Strong ability to blend creative vision with strategic execution, adapting strategies to varied cultural contexts
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Skilled in storytelling and creating content that drives engagement and business results
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Expertise in analysing data and generating actionable insights. Experience with tools like Tableau or social-specific analytics platforms is a plus
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Excellent communication and interpersonal skills to interact with global stakeholders
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Demonstrated ability to lead cross-cultural teams and manage projects in a matrixed environment
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Strong problem-solving skills and a proactive approach to overcoming challenges in a global setting
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A competitive basic salary
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Remote/Hybrid (including regular international travel)
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Pension Contribution
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Career progression opportunities
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A positive and professional working environment
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20 Days Annual Leave
Contact
Sarah Pascal
Quote job ref
JN-122024-6623584
Phone number
+44 193 226 4115
Global Social Media Lead employer: PageGroup
Contact Detail:
PageGroup Recruiting Team
+441932264115
StudySmarter Expert Advice 🤫
We think this is how you could land Global Social Media Lead
✨Tip Number 1
Familiarize yourself with the latest trends in global social media strategies. Follow industry leaders and engage with their content to understand what resonates across different markets.
✨Tip Number 2
Showcase your experience with both B2B and B2C campaigns. Prepare examples of successful campaigns you've led, highlighting how you adapted strategies for various cultural contexts.
✨Tip Number 3
Network with professionals in the social media space, especially those who have worked in global roles. This can provide insights into best practices and may lead to valuable connections.
✨Tip Number 4
Be ready to discuss your analytical skills in detail. Prepare to explain how you've used data to drive decisions and improve campaign performance in previous roles.
We think you need these skills to ace Global Social Media Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Global Social Media Lead position. Tailor your application to highlight your relevant experience in social media strategy and management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and experience in leading global social media campaigns. Mention specific platforms you've worked with and how you've adapted strategies for different markets.
Highlight Relevant Experience: In your CV, emphasize your past roles related to social media strategy, particularly any experience with B2B and B2C markets. Include metrics and results from previous campaigns to demonstrate your impact.
Showcase Analytical Skills: Since the role involves monitoring and analyzing key performance metrics, be sure to mention your proficiency with analytics tools like Google Analytics or Sprout Social. Provide examples of how you've used data to refine strategies.
How to prepare for a job interview at PageGroup
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience in developing and executing social media strategies. Highlight specific campaigns you've led, focusing on how you aligned them with business goals while considering regional nuances.
✨Demonstrate Cultural Awareness
Since this role requires adapting global strategies to local markets, share examples of how you've successfully tailored content for different cultural contexts. This will show your ability to resonate with diverse audiences.
✨Highlight Your Analytical Skills
Discuss your proficiency with analytics tools and how you've used data to drive decision-making. Be ready to provide examples of how you've monitored key performance metrics and refined strategies based on insights.
✨Emphasize Collaboration and Leadership
This position involves working closely with various teams. Share experiences where you've led cross-functional projects or collaborated with regional teams, showcasing your communication skills and ability to guide others.
