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- Tasks: Develop and execute brand strategies for Ecotricity's sustainable energy products.
- Company: Join Ecotricity, Britain's greenest energy company, pioneering renewable energy solutions.
- Benefits: Enjoy hybrid working, competitive salary, healthcare, and generous holiday allowance.
- Why this job: Shape the future of sustainability while collaborating with diverse teams in a dynamic environment.
- Qualifications: 4+ years in brand management, preferably in energy or sustainability sectors.
- Other info: Opportunity to support environmental policies and contribute to innovative projects.
The predicted salary is between 34000 - 50000 £ per year.
About The Role
We are seeking a strategic Brand and Proposition Manager to develop and execute compelling domestic brand propositions for Ecotricity and our new product offerings. This role will be responsible for defining clear value propositions that resonate with our target audiences while ensuring alignment across the organisation to deliver on our brand promises.
- Develop and refine Ecotricity's brand positioning, messaging, and value proposition
- Create compelling brand propositions for new products and services that align with our overall brand strategy
- Collaborate cross-functionally with product/UX, sales, operations, trading, product owners, change teams and customer service teams to scope and ensure proposition deliverability
- Conduct market research and competitor analysis to identify opportunities for differentiation
- Lead workshops with stakeholders to gather insights and build consensus around brand propositions
- Develop brand guidelines, messaging frameworks, and other assets to support consistent implementation
- Partner with marketing and design team members to translate brand propositions into effective marketing campaigns
- Monitor brand performance metrics and optimise propositions based on market feedback
- Ensure all customer touchpoints accurately reflect our brand propositions
- Work with the business to develop and manage the project plan from concept to delivery
Opportunity to shape the future of a pioneering sustainable energy brand. Professional development and growth opportunities. Competitive salary and benefits package - £40k - £50k.
If you are a strategic brand thinker with a passion for sustainability and the ability to collaborate effectively across teams to deliver exceptional brand experiences, we want to hear from you!
- 4+ years of experience in brand management, proposition development, or similar marketing roles
- Proven track record of developing successful brand propositions, preferably in the energy or sustainability sector
- Strong understanding of brand strategy principles and frameworks
- Experience facilitating cross-functional workshops and building consensus
- Analytical skills to evaluate market data and measure proposition effectiveness
- Experience in the renewable energy sector or with sustainability-focused brands
- Familiarity with customer journey mapping and experience design
- Project management experience
- Understanding of sustainability marketing and green consumer behaviour
Healthcare plan, life assurance and generous pension contribution. Hybrid Working. Various company discounts (including shops, gyms, days out and events). Holiday of 25 days (plus bank holidays) & ability to buy/sell days. Cycle to work scheme, car pooling and onsite parking available.
As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.
The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps the employees to make their contribution in a changing environment.
Ecotricity is Britain's greenest energy company. Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.
We don't just supply green energy, we use the money from our customers' bills to make it ourselves too - we build windmills, sun parks and green gasmills in Britain. Some of our biggest achievements to date include building Britain's first megawatt windmill and the country's first grid-scale sun park, as well as building our first green gasmill, generating 100% green gas from a source that we will never run out of grass.
We don't just focus on energy though - we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests.
Contact Detail:
Ecotricity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager - FOOTBALL
✨Tip Number 1
Familiarise yourself with Ecotricity's brand values and sustainability initiatives. Understanding their mission will help you align your ideas and demonstrate your passion for the role during interviews.
✨Tip Number 2
Network with professionals in the renewable energy sector. Attend industry events or join online forums to connect with others who can provide insights into the company and its culture, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific examples of successful brand propositions you've developed in the past. Be ready to explain your thought process and how you collaborated with cross-functional teams to achieve results.
✨Tip Number 4
Stay updated on market trends and competitor strategies within the sustainability sector. This knowledge will not only help you in interviews but also show your proactive approach to understanding the landscape in which Ecotricity operates.
We think you need these skills to ace Assistant Brand Manager - FOOTBALL
Some tips for your application 🫡
Understand the Role: Read the job description carefully to grasp the key responsibilities and requirements. Tailor your application to highlight how your experience aligns with the role of Assistant Brand Manager, particularly in brand management and sustainability.
Craft a Compelling CV: Ensure your CV showcases relevant experience in brand management and proposition development. Use specific examples that demonstrate your success in creating brand propositions and working cross-functionally, especially in the energy or sustainability sectors.
Write a Strong Cover Letter: In your cover letter, express your passion for sustainability and how it aligns with Ecotricity's mission. Highlight your strategic thinking skills and provide examples of how you've successfully developed brand strategies or led workshops in previous roles.
Showcase Analytical Skills: Mention any experience you have with market research and competitor analysis. Provide examples of how you've used data to inform brand strategies or measure effectiveness, as this is crucial for the role.
How to prepare for a job interview at Ecotricity
✨Understand the Brand's Mission
Before your interview, make sure you fully grasp Ecotricity's mission and values. Familiarise yourself with their commitment to sustainability and how they aim to change the energy landscape in Britain. This will help you align your answers with their goals.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used market research and competitor analysis in your previous roles. Highlight specific examples where your analytical skills led to successful brand propositions or marketing strategies.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, share experiences where you've successfully collaborated across departments. Discuss how you facilitated workshops or built consensus among stakeholders to achieve a common goal.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare scenarios where you had to develop brand propositions or respond to market feedback, showcasing your ability to adapt and optimise strategies.
