CRM Marketing Manager (m/w/d)

Mutual Society – Member-Owned Financial Service Provider – Specialist Public Sector Support CRM Marketing Manager (HubSpot)
Salary: £50k-£55k + bonus
Orpington (Hybrid, 3 days a week)

A mutual society with a unique mission: to serve and support a key public sector organisation. Established over 130 years ago, the primary goal is to provide financial products and services tailored to the needs of serving and retired police staff, and their families. At its heart, the company is a close-knit team, focused on making a real difference in the lives of the people who dedicate their careers to supporting communities. It offers straightforward, easy-to-understand financial solutions, including savings, investments, and protection plans.

The company is looking for a HubSpot SME specialist with extensive expertise across the entire HubSpot platform, including Sales Hub Enterprise, Marketing Hub Enterprise, Service Hub Professional, Content Hub Professional, and Operations Hub Professional.

This role requires a deep understanding of these tools to drive commercial growth through data-driven insights, automation, and optimised workflows. You will be a key player in managing and integrating HubSpot across the marketing, sales, and service teams, ensuring the effective execution of campaigns and the optimisation of customer journeys.

As the HubSpot SME specialist, you’ll not only manage and optimise the CRM but also ensure that all aspects of the HubSpot ecosystem are utilised to their full potential to boost commercial success.

The role offers the chance to be hands-on with HubSpot’s tools and will require strategic thinking to drive long-term growth and optimise customer experiences across all touchpoints.

HubSpot Platform Management: Take full ownership of HubSpot’s CRM and its associated tools (Sales Hub, Marketing Hub, Service Hub, Content Hub, and Operations Hub), ensuring all systems are integrated and used to drive commercial growth.
Campaign Management: Design, execute, and optimise marketing and sales campaigns using the full HubSpot suite to generate leads, drive conversions, and improve customer retention.
Sales & Marketing Alignment: Work closely with the sales and customer service teams to ensure HubSpot is maximising its potential to align marketing and sales efforts, improve customer engagement, and enhance lead nurturing strategies.
Training & Support: Provide ongoing support and training for the team on HubSpot best practices and ensure seamless adoption and usage of the platform across the business.
Continuously assess and refine HubSpot workflows and automation to improve efficiency, scalability, and the overall user experience.

Strong proficiency in using HubSpot CRM, including workflows, reporting, and integrations.
Proven experience in project management within marketing or business development, ideally in a B2B environment.
Experience in campaign design, execution, and optimisation across digital platforms (email, social media, content creation).
Analytical expertise with the ability to interpret data and generate actionable insights to improve marketing performance.
Familiarity with Google Analytics and SEO best practices to optimise online presence and visibility.
Proficient in A/B testing and utilising data to refine and enhance marketing strategies.
Proactivity and Autonomy: You demonstrate the ability to work independently, take initiative, and manage multiple marketing projects with minimal oversight.
Collaboration and Teamwork: You have a strong ability to collaborate across functions and engage stakeholders effectively to align marketing initiatives with business goals.
Highly organised, with excellent attention to detail, ensuring marketing campaigns and processes run smoothly and efficiently.

We value inclusivity and diversity, truly believing it creates a better working world.
Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.
If you require any accessibility support, please email or call us to let us know how we can assist you.