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- Tasks: Lead customer acquisition strategies and optimise marketing funnels for growth.
- Company: Join a dynamic growth consultancy focused on innovative marketing solutions.
- Benefits: Enjoy remote work flexibility and a collaborative team environment.
- Why this job: Be part of a creative team driving impactful marketing campaigns in a fast-paced setting.
- Qualifications: Experience in B2B paid media lead generation is essential.
- Other info: Opportunity to work with talented specialists and explore new marketing channels.
The predicted salary is between 60000 - 84000 £ per year.
We are looking for an experienced Growth Marketing Lead to drive the development and optimisation of customer acquisition strategy. You will take ownership of a performance-driven marketing funnel, expanding across new channels and creating a highly efficient acquisition system to support the rapid growth of our business.
In this role, you’ll work with a talented team of media specialists, engineers, and product experts, in an environment that fosters innovation and rewards creative problem-solving. You are adept at crafting and scaling marketing funnels that convert cold traffic into qualified leads while maintaining strong control over economics and scalability. You have hands-on experience in paid customer acquisition for high-ticket services or digital products. You excel in quickly launching and scaling campaigns on digital platforms, ensuring sustained lead generation and growth.
Your experience is rooted in direct-response marketing, and you have a deep understanding of successful campaigns. You use your knowledge of media buying and growth tactics, combined with content-driven strategies, to create high-performing marketing funnels. You’ll be responsible for building the growth infrastructure that propels ambitious growth goals, balancing immediate lead acquisition with long-term brand-building initiatives.
- Client Acquisition & Alignment: Work closely with the sales and delivery teams to refine the lead-to-client process, ensuring we attract brands that are the right fit for our services and are poised for fast, profitable scaling.
- Diversification of Marketing Channels: Extend beyond traditional advertising channels and explore new avenues for customer acquisition. You will be in charge of strategising media spends, adjusting budgets, and testing new channels to drive sustainable growth.
- Brand Positioning & Content Strategy: Lead the creation and execution of a content marketing system that builds brand awareness, creates engagement at the top of the funnel, and fosters long-term demand. You will develop scalable content strategies that position us as leaders in our space.
- Optimisation & Workflow Automation: Collaborate with cross-functional teams to automate processes, streamline workflows, and build scalable systems that support long-term growth, increasing the efficiency of the customer acquisition process.
Marketing Lead- Charity employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead- Charity
✨Tip Number 1
Network with professionals in the charity sector and growth marketing. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends in B2B paid media lead generation.
✨Tip Number 2
Showcase your hands-on experience by discussing specific campaigns you've launched and scaled. Be prepared to share metrics that demonstrate your success in converting cold traffic into qualified leads.
✨Tip Number 3
Familiarise yourself with various digital platforms and their advertising capabilities. Understanding how to leverage different channels for customer acquisition will set you apart as a candidate who can diversify marketing strategies effectively.
✨Tip Number 4
Prepare to discuss your approach to optimising marketing funnels and automating workflows. Highlight any tools or software you've used to streamline processes, as this aligns with the role's focus on efficiency and scalability.
We think you need these skills to ace Marketing Lead- Charity
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B paid media lead generation and growth marketing. Use specific metrics to demonstrate your success in previous roles, such as conversion rates or campaign ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for charity work and how your skills align with the company's mission. Mention specific strategies you've implemented in past roles that relate to customer acquisition and brand positioning.
Showcase Your Campaign Experience: Provide examples of successful campaigns you've launched and scaled, particularly those involving high-ticket services or digital products. Highlight your hands-on experience with media buying and growth tactics.
Demonstrate Your Strategic Thinking: Discuss your approach to diversifying marketing channels and optimising workflows. Share insights on how you would build a growth infrastructure that balances immediate lead acquisition with long-term brand-building initiatives.
How to prepare for a job interview at Cranberry Panda
✨Showcase Your B2B Paid Media Experience
Make sure to highlight your experience in B2B paid media lead generation during the interview. Be prepared to discuss specific campaigns you've managed, the results achieved, and how you optimised them for better performance.
✨Demonstrate Your Understanding of Marketing Funnels
Be ready to explain how you've crafted and scaled marketing funnels in the past. Use examples to illustrate how you converted cold traffic into qualified leads and maintained control over economics and scalability.
✨Discuss Collaboration with Sales Teams
Since this role involves working closely with sales and delivery teams, be prepared to talk about your experience in refining lead-to-client processes. Share examples of how you've aligned marketing strategies with sales goals to attract the right clients.
✨Emphasise Innovation and Creativity
This position values innovation and creative problem-solving. Think of instances where you've successfully implemented new marketing channels or strategies. Discuss how you approached challenges and what innovative solutions you brought to the table.
