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- Tasks: Lead internal communications strategy and manage digital channels for a major retail/hospitality business.
- Company: Join one of the UK's largest retail and hospitality companies, known for its dynamic work environment.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Shape communication strategies that engage employees and influence senior leaders in a vibrant culture.
- Qualifications: 5+ years in internal communications with strong writing, digital skills, and stakeholder management experience.
- Other info: Ideal for creative thinkers who excel in storytelling and innovative communication.
The predicted salary is between 48000 - 72000 £ per year.
We are currently supporting one of the UK's largest retail/hospitality businesses in their search for a Senior Manager - Internal Communications. This is a strategic communications role, drawing on employee insight to define the channels which should be managed by the central communications team and how they align to the communications channels and plans managed in the business' divisions and functions.
Key Responsibilities
- Develop the internal communication channel strategy to ensure the business has the right channels, addressing the right audiences within their new organisation design.
- Lead the development of the existing digital communication channels within an umbrella strategy, guiding the development of each platform.
- Take direct ownership for the employee app and intranet and create a strategy to drive engagement with each.
- Create a plan of campaigns to maintain engagement throughout the year.
- Create a plan to create engaging content for all channels, drafting material for the exec board and other senior stakeholders.
- Operate a news service to the division and functions.
- Ensure the highest editorial standards in all communication channels.
- Advise communication managers on approaches to coaching and influencing senior leaders.
- Track the effectiveness of all internal communication channels and recommend improvements.
- Develop a tone of voice which is right for each channel and advise communicators on how and when to adopt it.
Key Requirements
- Ability to manage complex data and develop simple and easy-to-understand messages.
- Exemplary writing skills, strong attention to detail and the ability to adapt messaging according to the audience.
- Keen eye and attention to detail.
- Excellent digital skills and knowledge including intranet platforms.
- Experience of advising and coaching senior leaders when required.
- Strong influencing skills and ability to present sensitively to audiences at all levels of the organisations.
- Good at storytelling, creative and innovative.
- Proven planning skills and the ability to deliver projects within inter-departmental teams.
- Ability to manage senior stakeholders.
- 5+ years of internal communication experience in a national organisation.
- Excellent knowledge of internal communication channels and innovation.
- Evidence of management experience and a collaborative style.
Senior Manager Internal Communications employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Internal Communications
✨Tip Number 1
Familiarise yourself with the latest trends in internal communications, especially within retail and hospitality sectors. Understanding how these industries engage their employees can give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals already working in internal communications roles. Attend industry events or webinars to connect with others in the field, as personal recommendations can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed internal communication strategies in the past. Highlight your experience with digital platforms and how you've driven engagement through innovative content.
✨Tip Number 4
Research the company’s current internal communication channels and think about how you would improve them. Being able to present fresh ideas during your interview will demonstrate your proactive approach and understanding of the role.
We think you need these skills to ace Senior Manager Internal Communications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in internal communications, especially any strategic roles you've held. Use keywords from the job description to demonstrate that you meet the key requirements.
Craft a Compelling Cover Letter: In your cover letter, focus on your exemplary writing skills and your ability to manage complex data. Share specific examples of how you've developed communication strategies or engaged with senior leaders in previous roles.
Showcase Your Digital Skills: Since the role involves managing digital communication channels, mention any relevant experience you have with intranet platforms or employee apps. Highlight any successful campaigns you've led that drove engagement.
Demonstrate Your Storytelling Ability: Use your application to showcase your storytelling skills. Provide examples of how you've created engaging content for diverse audiences and how you've adapted messaging to suit different stakeholders.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Strategic Thinking
In this role, strategic communication is key. Be prepared to discuss how you've developed and implemented communication strategies in the past. Use specific examples to demonstrate your ability to align communication channels with business objectives.
✨Demonstrate Your Writing Skills
Given the emphasis on exemplary writing skills, bring samples of your work or be ready to discuss your writing process. Highlight how you adapt messaging for different audiences and ensure clarity and engagement in your communications.
✨Engagement is Essential
Prepare to talk about your experience with employee engagement strategies. Discuss how you've successfully driven engagement through digital channels, such as intranets or apps, and share any metrics that showcase your success.
✨Be Ready to Influence
This role involves advising and coaching senior leaders. Think of examples where you've influenced decision-making or guided leaders in communication practices. Show how you can present sensitive information effectively to various stakeholders.
