Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead internal communication strategies and engage employees through innovative digital channels.
- Company: Join one of the UK's largest retail and hospitality businesses, shaping their internal communications.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Why this job: Make a real impact by enhancing employee engagement and influencing senior leaders in a collaborative culture.
- Qualifications: 5+ years in internal communications, strong writing skills, and experience with digital platforms required.
- Other info: This role offers a chance to shape communication strategies in a major organisation.
The predicted salary is between 43200 - 72000 £ per year.
We are currently supporting one of the UK's largest retail/hospitality businesses in their search for a Senior Manager - Internal Communications. This is a strategic communications role, drawing on employee insight to define the channels which should be managed by the central communications team and how they align to the communications channels and plans managed in the business' divisions and functions.
Key Responsibilities
- Develop the internal communication channel strategy to ensure the business has the right channels, addressing the right audiences within their new organisation design.
- Lead the development of the existing digital communication channels within an umbrella strategy, guiding the development of each platform.
- Take direct ownership for the employee app and intranet and create a strategy to drive engagement with each.
- Create a plan of campaigns to maintain engagement throughout the year.
- Create a plan to create engaging content for all channels, drafting material for the exec board and other senior stakeholders.
- Operate a news service to the division and functions.
- Ensure the highest editorial standards in all communication channels.
- Advise communication managers on approaches to coaching and influencing senior leaders.
- Track the effectiveness of all internal communication channels and recommend improvements.
- Develop a tone of voice which is right for each channel and advise communicators on how and when to adopt it.
Key Requirements
- Ability to manage complex data and develop simple and easy-to-understand messages.
- Exemplary writing skills, strong attention to detail and the ability to adapt messaging according to the audience.
- Keen eye and attention to detail.
- Excellent digital skills and knowledge including intranet platforms.
- Experience of advising and coaching senior leaders when required.
- Strong influencing skills and ability to present sensitively to audiences at all levels of the organisations.
- Good at storytelling, creative and innovative.
- Proven planning skills and the ability to deliver projects within inter-departmental teams.
- Ability to manage senior stakeholders.
- 5+ years of internal communication experience in a national organisation.
- Excellent knowledge of internal communication channels and innovation.
- Evidence of management experience and a collaborative style.
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Internal Communications
✨Tip Number 1
Familiarise yourself with the latest trends in internal communications, especially within retail and hospitality sectors. Understanding how these industries engage their employees can give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals already working in internal communications roles. Attend industry events or webinars to connect with others in the field, as personal recommendations can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed internal communication strategies in the past. Highlight your experience with digital platforms and how you've driven engagement through innovative content.
✨Tip Number 4
Research the company’s current internal communication channels and think about how you would improve them. Being able to present fresh ideas during your interview will demonstrate your proactive approach and understanding of the role.
We think you need these skills to ace Senior Manager Internal Communications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in internal communications, especially any strategic roles you've held. Use specific examples that demonstrate your ability to manage complex data and develop clear messages.
Craft a Compelling Cover Letter: In your cover letter, focus on your exemplary writing skills and attention to detail. Discuss how your experience aligns with the key responsibilities of the role, particularly in developing communication strategies and engaging content.
Showcase Digital Skills: Since the role requires excellent digital skills, mention any relevant experience you have with intranet platforms or digital communication channels. Provide examples of how you've successfully engaged audiences through these mediums.
Highlight Leadership Experience: Emphasise your experience in advising and coaching senior leaders. Share specific instances where your influencing skills made a difference in communication strategies or stakeholder engagement.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Strategic Thinking
In this role, strategic communication is key. Be prepared to discuss how you've developed and implemented communication strategies in the past. Use specific examples to demonstrate your ability to align communication channels with business objectives.
✨Demonstrate Your Writing Skills
Given the emphasis on exemplary writing skills, bring samples of your work or be ready to discuss your writing process. Highlight how you adapt messaging for different audiences and ensure clarity and engagement in your communications.
✨Engagement is Essential
Prepare to talk about your experience with driving engagement through internal communication channels. Discuss any campaigns you've led and the results achieved, focusing on how you maintained interest and involvement from employees.
✨Be Ready to Influence
This position requires strong influencing skills, especially when advising senior leaders. Think of examples where you've successfully coached or influenced stakeholders, and be ready to share your approach to building relationships and gaining buy-in.
