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- Tasks: Lead the launch of a new CRM system and loyalty programme to boost customer engagement.
- Company: Join a dynamic team focused on enhancing customer loyalty in a thriving industry.
- Benefits: Enjoy hybrid or remote work options, competitive salary, and a supportive work culture.
- Why this job: Be at the forefront of customer loyalty initiatives and make a real impact on business growth.
- Qualifications: Bachelor's degree in Marketing or Business; experience in CRM and loyalty programmes preferred.
- Other info: We value diversity and encourage all candidates to apply, even if they don't meet every requirement.
The predicted salary is between 36000 - 54000 £ per year.
We are seeking a CRM and Loyalty Manager to spearhead the creation and execution of our client’s loyalty program. In this position, you will play a key role in boosting customer loyalty, improving retention rates, and fostering repeat business. You will collaborate closely with marketing, sales, and IT departments to deliver an exceptional loyalty program tailored for our customers.
Key Responsibilities:
- Lead the launch of a new CRM system and loyalty program.
- Analyse customer data and market trends to design and refine loyalty initiatives.
- Partner with marketing, sales, IT, and external vendors to deliver and promote an engaging program.
- Track performance metrics and adjust strategies to maximise program effectiveness.
- Manage customer data for personalised engagement and respond to loyalty-related inquiries.
- Ensure regulatory compliance and deliver regular performance reports to the Marketing Director.
- Support sales campaigns, lead generation, and identify growth opportunities.
- Stay informed on industry trends to strengthen loyalty offerings.
- Assist in meeting KPIs, improving ROI, and completing tasks assigned by the Marketing Director.
- Oversee the loyalty program budget, ensuring alignment with strategic KPIs.
- Measure and report ROI, influencing teams to prioritise loyalty initiatives.
- Manage stakeholder relationships and contribute to department financial targets.
- Collaborate with internal teams to achieve shared goals using data-driven insights.
Key Skills:
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- Demonstrated success in a CRM & Loyalty Manager role or similar position.
- Proven track record in designing and managing effective customer loyalty programs.
- Strong grasp of customer segmentation and targeting methodologies.
- Skilled in data analysis, performance tracking, and reporting.
- Proficient in using CRM platforms and marketing automation tools.
- Experience in the Fuel industry is advantageous.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
Locations
CRM Loyalty Manager employer: We Are Adam
Contact Detail:
We Are Adam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Loyalty Manager
✨Tip Number 1
Network with professionals in the CRM and loyalty space. Attend industry events or webinars to connect with others who work in similar roles. This can help you gain insights into the latest trends and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the specific CRM platforms and marketing automation tools mentioned in the job description. If possible, take online courses or tutorials to enhance your skills, as this will demonstrate your commitment and readiness for the role.
✨Tip Number 3
Research the company’s current loyalty initiatives and customer engagement strategies. Prepare to discuss how you can improve or innovate these programmes during the interview, showcasing your understanding of their business and your proactive approach.
✨Tip Number 4
Stay updated on industry trends, especially within the fuel sector if applicable. Being knowledgeable about competitors and market dynamics will allow you to speak confidently about how you can contribute to the company's success in your interview.
We think you need these skills to ace CRM Loyalty Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRM Loyalty Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in CRM and loyalty management. Use specific examples of past successes in designing and managing loyalty programs, and quantify your achievements where possible.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills and experiences make you a perfect fit for the position, particularly in areas like data analysis and collaboration with marketing and sales teams.
Highlight Relevant Skills: Make sure to emphasise your proficiency in CRM platforms and marketing automation tools. Mention any experience you have in the fuel industry, as this could give you an edge over other candidates.
How to prepare for a job interview at We Are Adam
✨Know Your CRM Systems
Familiarise yourself with various CRM platforms and marketing automation tools. Be prepared to discuss your experience with these systems and how you've used them to enhance customer loyalty in previous roles.
✨Showcase Data Analysis Skills
Highlight your ability to analyse customer data and market trends. Prepare examples of how you've used data to design effective loyalty initiatives and track performance metrics in past positions.
✨Understand the Fuel Industry
If you have experience in the fuel industry, make sure to mention it. If not, do some research on current trends and challenges in the sector to demonstrate your interest and understanding during the interview.
✨Prepare for Collaboration Questions
Since this role involves working closely with marketing, sales, and IT departments, be ready to discuss your experience in cross-functional collaboration. Share specific examples of how you've successfully partnered with other teams to achieve shared goals.
