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- Tasks: Lead the launch of a new CRM system and loyalty programme while analysing customer data.
- Company: Join a dynamic team focused on enhancing customer loyalty in the Fuel industry.
- Benefits: Enjoy hybrid or remote work options and a competitive salary up to £45k.
- Why this job: Be part of a vibrant culture that values diversity and innovation in customer engagement.
- Qualifications: Bachelor's degree in Marketing or Business, with experience in CRM and loyalty programmes.
- Other info: We encourage diverse applicants and are open to discussing reasonable adjustments.
The predicted salary is between 36000 - 54000 £ per year.
We are seeking a CRM and Loyalty Manager to spearhead the creation and execution of our client’s loyalty program. In this position, you will play a key role in boosting customer loyalty, improving retention rates, and fostering repeat business. You will collaborate closely with marketing, sales, and IT departments to deliver an exceptional loyalty program tailored for our customers.
Key Responsibilities:
- Lead the launch of a new CRM system and loyalty program.
- Analyse customer data and market trends to design and refine loyalty initiatives.
- Partner with marketing, sales, IT, and external vendors to deliver and promote an engaging program.
- Track performance metrics and adjust strategies to maximise program effectiveness.
- Manage customer data for personalised engagement and respond to loyalty-related inquiries.
- Ensure regulatory compliance and deliver regular performance reports to the Marketing Director.
- Support sales campaigns, lead generation, and identify growth opportunities.
- Stay informed on industry trends to strengthen loyalty offerings.
- Assist in meeting KPIs, improving ROI, and completing tasks assigned by the Marketing Director.
- Oversee the loyalty program budget, ensuring alignment with strategic KPIs.
- Measure and report ROI, influencing teams to prioritise loyalty initiatives.
- Manage stakeholder relationships and contribute to department financial targets.
- Collaborate with internal teams to achieve shared goals using data-driven insights.
Key Skills:
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- Demonstrated success in a CRM & Loyalty Manager role or similar position.
- Proven track record in designing and managing effective customer loyalty programs.
- Strong grasp of customer segmentation and targeting methodologies.
- Skilled in data analysis, performance tracking, and reporting.
- Proficient in using CRM platforms and marketing automation tools.
- Experience in the Fuel industry is advantageous.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now. We look forward to hearing from you!
CRM Loyalty Manager employer: We Are Adam
Contact Detail:
We Are Adam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Loyalty Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty programmes. Understanding what works in the industry will help you speak confidently about innovative ideas during interviews.
✨Tip Number 2
Network with professionals in the CRM and loyalty space. Attend relevant webinars or local meetups to connect with others who can provide insights or even refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles. Being able to quantify your impact on customer retention and loyalty will make you stand out as a candidate.
✨Tip Number 4
Research StudySmarter’s current loyalty initiatives and think of ways you could enhance them. Bringing fresh ideas to the table shows your enthusiasm and commitment to the role.
We think you need these skills to ace CRM Loyalty Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and loyalty management. Use specific examples of past roles where you've successfully launched or managed loyalty programs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer loyalty and how your skills align with the responsibilities outlined in the job description. Mention any experience you have with data analysis and collaboration with marketing and sales teams.
Showcase Relevant Skills: Emphasise your proficiency in CRM platforms and marketing automation tools. If you have experience in the fuel industry, be sure to mention it as it could set you apart from other candidates.
Highlight Your Achievements: Include quantifiable achievements in your application, such as improvements in customer retention rates or successful loyalty initiatives you've led. This will demonstrate your ability to deliver results.
How to prepare for a job interview at We Are Adam
✨Know Your CRM Systems
Familiarise yourself with various CRM platforms and marketing automation tools. Be prepared to discuss your experience with these systems and how you've used them to enhance customer loyalty in previous roles.
✨Showcase Data Analysis Skills
Be ready to demonstrate your ability to analyse customer data and market trends. Prepare examples of how you've used data to design effective loyalty initiatives and track their performance.
✨Understand Stakeholder Collaboration
Highlight your experience working with cross-functional teams, such as marketing, sales, and IT. Discuss specific instances where collaboration led to successful loyalty programme outcomes.
✨Stay Updated on Industry Trends
Research current trends in customer loyalty and the fuel industry. Being knowledgeable about the latest developments will show your passion for the role and your commitment to delivering an exceptional loyalty programme.
