Field based Sales Consultant (Permanent)

Field Sales Representative
Wholegood’s mission is to provide truly sustainable food that supports people, places and the planet we all live on. We are a dynamic and fast-growing Organic Fresh Produce company dedicated to supplying high-quality fruits and vegetables to retailers, wholesalers, food service providers, and other businesses. Our commitment to freshness, sustainability and excellent customer service sets us apart in the industry.

We are seeking a motivated and results-driven Field Sales Representative to join our team. The ideal candidate will have experience in sales, a passion for fresh produce, and the ability to develop and maintain strong relationships with customers. This role involves traveling within an assigned territory to identify new business opportunities, nurture existing accounts, and drive sales growth.

Develop and execute a sales strategy to grow revenue and market share within the assigned territory.
· Identify and pursue new business opportunities with retailers, wholesalers, restaurants, and food service providers.
· Monitor market trends, competitor activities, and customer preferences to identify opportunities for growth.
· Meet and exceed sales targets and key performance indicators (KPIs).
· Provide accurate sales reports, forecasts, and market feedback to management.

Previous experience working with retailers or food service providers – required
· Previous experience with pricing strategies and seasonal trends in fresh produce sales – required
· Proven experience in sales, preferably within the fresh produce, food, or FMCG industry.
· A passion for fresh produce and knowledge of industry trends.
· Valid driver’s license and willingness to travel within the assigned territory.
· Proficiency in Microsoft Office (Excel, Word, Outlook) and CRM software.

Compensation details:
· Salary of £28-32,000 per year with commission structure (salary negotiable – depending on experience)
· Pension Scheme
· Holidays (28 in total – this includes normal bank holidays)
· Produce Pantry (free food)
· Employee discounts on stock
· Company vehicle or mileage reimbursement.
· Opportunities for professional growth and development
· Hybrid Role (office based 1-2 days per week)

We are open 7 days a week and this role will involve you working 5 days a week.

Monday – Friday / 08:30 – 17:00 (some flexibility required).

Job Type: Permanent Full Time