Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital marketing strategy, enhance website experience, and drive inbound inquiries.
- Company: Join NCC Group, a global leader in Cyber Security and Risk Mitigation.
- Benefits: Enjoy flexible working, financial perks, wellness initiatives, and community programmes.
- Why this job: Be part of a mission to make the world safer while working in a creative and inclusive environment.
- Qualifications: Significant B2B digital marketing experience; strong analytical and leadership skills required.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Hybrid working (2 days a week) in either our London or Manchester office.
Thanks for checking out our job opening; we are excited that YOU are interested in learning more about NCC Group. We are on a mission to make society a safer and more secure place. Our people are the ones who make that possible; a global community of talented individuals working together towards a safer future. We aim to create an environment where everyone can reach their full potential. We work together, we are brilliantly creative, we embrace difference and we want you to join in our mission, to make the world safer and more secure.
The Opportunity
We are seeking a dynamic and experienced Head of Digital Marketing to lead our digital marketing function. The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy, transforming our website experience, and driving inbound inquiries. This role requires a strategic thinker with a strong understanding of B2B marketing, Account-Based Marketing (ABM), the buyer journey, and the importance of intent signals in influencing buying groups.
Key Accountabilities
- Strategy Development: Create and execute a data-driven digital marketing strategy and roadmap to enhance our website experience, generate inbound inquiries, and support ABM initiatives.
- ABM & Intent Signals: Develop ABM strategies to identify and leverage intent signals, ensuring marketing efforts engage and surround buying groups effectively. Utilise platforms such as 6sense, Bombora, or Demandbase to inform strategy.
- Digital Advertising: Manage targeted digital advertising campaigns across LinkedIn, Google, and programmatic platforms, optimising for performance, ROI, and engagement with high-intent accounts.
- Website Transformation: Lead the transformation of our website to improve user experience, engagement, and conversion rates, ensuring alignment with ABM and demand generation strategies.
- Data & Analytics: Implement robust tracking, attribution models, and analytics frameworks to measure marketing effectiveness, optimise campaigns, and inform future investments.
- Buying Group Engagement: Identify and engage key decision-makers within target accounts, ensuring marketing efforts resonate with multiple stakeholders throughout the buying cycle.
- Team Management: Design and manage a support structure that includes a mix of agencies, in-house team members, and offshore resources to execute marketing initiatives effectively.
- Collaboration: Work closely with the wider marketing, sales, and product teams to ensure alignment with overall go-to-market strategy and revenue goals.
- Content & Buyer Journey: Leverage content marketing to nurture prospects at each stage of the buyer journey, ensuring messaging resonates with target accounts and personas.
Functional and Technical Skills
- Experience: Significant experience in digital marketing, with a strong focus on B2B, ABM, and demand generation.
- Skills: Proven ability to develop and implement successful digital marketing and ABM strategies. Strong knowledge of digital advertising platforms (LinkedIn, Google), website optimisation, intent data tools, and analytics.
- Leadership: Experience managing teams, including remote and offshore resources.
- Analytical: Strong analytical skills with the ability to interpret data, track intent signals, and make data-driven decisions.
- Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
What do we offer in return? We have a high-performance culture which is balanced evenly with world-class well-being initiatives and benefits:
- Flexible working
- Financial & Investment
- Pension
- Life Assurance
- Share Save Scheme
- Maternity & Paternity leave
- Community & Volunteering Programmes
- Employee Referral Program
- Lifestyle & Wellness - 'Moments that Matter' program
- Learning & Development
About NCC Group: The NCC Group family has over 2,200 members located all around the world, providing a trusted advisory service to 15,000 customers. Born in the UK, we have now have offices in North America, Canada, Europe, Asia- Pacific and United Arab Emirates. We are passionate about helping our customers to protect their brand, value and reputation against the ever-evolving threat landscape. We fuel that passion with investment in our people and our business. Our values and code of ethics are at the heart of how we operate – we work together, we are brilliantly creative and we embrace difference. We treat everyone and everything with equal respect. We want to create an environment where all colleagues feel psychologically, emotionally and physically safe to be authentic, sharing their personal experiences to represent the diversity of the world they live in, and have equal opportunity to achieve their best.
About your application: We review every application received and will get in touch if your skills and experience match what we’re looking for. If you don’t hear back from us within 10 days, please don’t be too disappointed – we may keep your CV on our database for any future vacancies and we would encourage you to keep an eye on our career opportunities as there may be other suitable roles. If you do not want us to retain your details, please email global.ta@nccgroup.com. All personal data is held in accordance with the NCC Group Privacy Policy. We are committed to diversity and flexibility in the workplace. If you require any reasonable adjustments to support you during the application process, please tell us at any stage.
Locations
Contact Detail:
NCC Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing and Account-Based Marketing (ABM). Understanding these concepts will help you demonstrate your strategic thinking during interviews, showing that you're not just a candidate but a thought leader in the field.
✨Tip Number 2
Network with professionals in the cyber security and digital marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about NCC Group's culture and values, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific tools and platforms mentioned in the job description, like 6sense or Bombora. Being able to articulate how you've used these tools in past roles will showcase your hands-on experience and readiness for the position.
✨Tip Number 4
Research NCC Group’s recent projects and initiatives. This knowledge will not only help you tailor your responses during interviews but also demonstrate your genuine interest in the company and its mission to make society safer.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Digital Marketing position. Tailor your application to highlight your experience in B2B marketing, ABM strategies, and digital advertising.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience and achievements in digital marketing. Use metrics to demonstrate your impact, such as increased engagement rates or successful campaign outcomes, particularly in B2B contexts.
Write a Tailored Cover Letter: In your cover letter, express your passion for making society safer and more secure, aligning with NCC Group's mission. Highlight specific examples of how your skills and experiences make you the ideal candidate for this role.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies or improve campaign performance. Mention any tools or platforms you are familiar with that relate to intent signals and analytics.
How to prepare for a job interview at NCC Group
✨Research NCC Group
Before your interview, take some time to thoroughly research NCC Group. Understand their mission, values, and recent projects. This will not only help you answer questions more effectively but also demonstrate your genuine interest in the company.
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, particularly in B2B and ABM strategies. Highlight specific campaigns you've led, the tools you've used, and the results achieved. This will show that you have the practical knowledge needed for the role.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think of examples where you've successfully transformed a website or improved user engagement, and be ready to explain your thought process and the outcomes.
✨Emphasise Team Collaboration
Since the role involves working closely with various teams, be sure to highlight your collaboration skills. Share examples of how you've effectively worked with sales, product, or other marketing teams to achieve common goals, showcasing your ability to foster teamwork.
