Senior Account Director (FMCG Brand PR) Apply now

Senior Account Director (FMCG Brand PR)

London Full-Time 46200 - 78000 £ / year (est.)
Apply now
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At a Glance

  • Tasks: Lead global campaigns for top FMCG brands and manage key accounts.
  • Company: Join a dynamic agency known for its tight-knit culture and creative projects.
  • Benefits: Enjoy flexi-hours, early finish Fridays, and annual company trips.
  • Why this job: Work on exciting cultural initiatives in music, sport, and fashion with a passionate team.
  • Qualifications: Must have PR agency experience and a track record of managing global brand campaigns.
  • Other info: Ideal for those who are culturally savvy and understand the Gen Z vibe.

The predicted salary is between 46200 - 78000 £ per year.

Job Description

NEW ROLE: PR Senior Account Director with GLOBAL FMCG brand experience. Salary 55-65k

The opportunity

This role is perfect for an established Senior Account Director from a PR/earned background that has worked on big, complex consumer accounts. You’ll understand how to navigate multiple work streams for one client and speak the language of in-house comms leads, brand managers & marketing managers. You’ll be working on a portfolio of creative brand projects – all of which are global FMCG household names – and the projects you work on will be fully integrated (not press office) so experience running big global campaigns is integral. The company you’ll be joining is truly brilliant – think tight-knit team, annual company trips, early finish Fridays all-year round, flexi-hours and all around a generally inspiring, culturally tapped-in group of people.

What will I be doing?

This is a really important hire for the agency as you will be leading two of its most profitable accounts and running a P&L. The focus of your role is to lead on integrated global and UK-focused campaign strategies, as well to oversee all operational aspects of your accounts including forecasting, capacity planning, scoping and managing profitability. Most of the work you will be doing for your clients will be tied to big cultural initiatives tapping into music, sport, fashion, art etc. As this is an earned-first role, the Senior Account Director will need to understand how to deliver campaigns that get significant media cut-through, whilst still having solid experience across social media, partnerships, sponsorships, content production and more.

Who do I want to hear from?

  • Established Senior Account Directors from PR agency background, ideally from global agencies
  • People who have experience running a P&L
  • Evidence of having worked on global brand campaigns
  • People into culture (GenZ, sports, fashion, music, what’s trending)

Want to hear more? Please reach out to

#J-18808-Ljbffr

Senior Account Director (FMCG Brand PR) employer: Reuben Sinclair | Sales, Marketing, PR, Data and Digital Recruitment

Join a dynamic and innovative team that values creativity and collaboration, where you'll have the opportunity to lead high-profile global campaigns for renowned FMCG brands. With benefits like flexible hours, early finish Fridays, and annual company trips, we foster a supportive work culture that prioritizes employee growth and well-being. This role not only allows you to make a significant impact on major accounts but also immerses you in a culturally rich environment that celebrates trends in music, fashion, and sports.
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Contact Detail:

Reuben Sinclair | Sales, Marketing, PR, Data and Digital Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Account Director (FMCG Brand PR)

✨Tip Number 1

Make sure to showcase your experience with global FMCG brands in your conversations. Highlight specific campaigns you've led that demonstrate your ability to navigate complex consumer accounts and deliver impactful results.

✨Tip Number 2

Familiarize yourself with the latest trends in culture, music, sports, and fashion. Being able to discuss how these elements can influence brand campaigns will show your potential employer that you are culturally tapped-in and ready to lead innovative projects.

✨Tip Number 3

Prepare to discuss your experience with P&L management. Be ready to provide examples of how you've successfully managed profitability and operational aspects of accounts in previous roles, as this is a key responsibility for the position.

✨Tip Number 4

Network with professionals in the PR industry who have experience with integrated campaigns. Engaging with others in the field can provide insights and connections that may help you stand out during the hiring process.

We think you need these skills to ace Senior Account Director (FMCG Brand PR)

Global Brand Campaign Management
Public Relations Expertise
Integrated Campaign Strategy
Profit and Loss Management (P&L)
Client Relationship Management
Media Relations
Social Media Strategy
Content Production
Partnership Development
Sponsorship Management
Cultural Awareness
Project Management
Forecasting and Capacity Planning
Team Leadership
Creativity in Campaign Development

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in managing global FMCG brand campaigns. Emphasize your ability to navigate complex consumer accounts and your familiarity with the language of in-house comms leads and brand managers.

Craft a Compelling Cover Letter: In your cover letter, showcase your passion for culture and how it influences your work. Mention specific examples of successful campaigns you've led that align with the role's focus on music, sport, fashion, and art.

Highlight P&L Management Experience: Clearly outline your experience with P&L management in your application. Provide concrete examples of how you've overseen profitability and operational aspects of accounts in previous roles.

Showcase Integrated Campaign Experience: Detail your experience with integrated campaigns in your application. Highlight any projects where you successfully combined social media, partnerships, and content production to achieve significant media cut-through.

How to prepare for a job interview at Reuben Sinclair | Sales, Marketing, PR, Data and Digital Recruitment

✨Showcase Your Global Campaign Experience

Be prepared to discuss specific global campaigns you've led. Highlight your role in navigating complex work streams and how you achieved significant media cut-through.

✨Understand the Client's Language

Familiarize yourself with the terminology used by in-house comms leads, brand managers, and marketing managers. This will help you communicate effectively and demonstrate your understanding of their needs.

✨Demonstrate Cultural Awareness

Since the role involves tapping into cultural initiatives, be ready to share your insights on current trends in music, sports, fashion, and art. Show how these can influence PR strategies.

✨Discuss Financial Acumen

Prepare to talk about your experience managing P&L and how you've successfully overseen profitability in past roles. This will show your capability in handling operational aspects of accounts.

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