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For Companies At a Glance
- Tasks: Lead acquisition strategy and manage a high-performing growth team.
- Company: Join a fast-growing healthtech startup transforming healthcare access.
- Benefits: Enjoy a competitive salary, bonus, equity, and significant ownership from day one.
- Why this job: Shape the future of healthcare while working in a creative, collaborative environment.
- Qualifications: Strong DTC/B2C marketing experience with expertise in Meta and budget management.
- Other info: Experience in healthcare or regulated industries is a plus.
The predicted salary is between 48000 - 72000 £ per year.
A fast-growing healthtech startup is transforming how people access healthcare. Backed by strong growth and a bold mission, they are now looking for a Paid Social Lead to scale acquisition and lead multi-channel performance across Meta, PPC and emerging platforms.
What You'll Do
- Own acquisition strategy across Meta, PPC, SEO and new channels
- Manage and mentor a high-performing growth team
- Optimise £500K+ monthly budgets with creative-led campaigns
- Oversee experimentation, creative testing and channel diversification
- Dive into campaign execution when needed
- Collaborate with product, data and brand teams to improve full-funnel performance
- Build scalable systems for attribution, reporting, and growth
What You’ll Bring
- Strong experience in DTC/B2C performance marketing
- Deep Meta expertise with a creative-first mindset
- Proven ability to lead strategy and execution at scale
- Experience managing large budgets and senior-level reports
- Strong understanding of SEO, CRO and analytics
- Background in both agency and in-house environments
Nice to Have
- Experience in healthcare, subscriptions or regulated industries
- Track record scaling startups in D2C/B2C markets
- Commercial mindset with strong cross-functional collaboration skills
Why Join
- Shape the future of healthcare access
- Competitive salary + bonus/equity
- Significant budget and ownership from day one
Paid Social Lead employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Lead
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially on platforms like Meta. Understanding the nuances of these channels will help you demonstrate your expertise during discussions.
✨Tip Number 2
Showcase your ability to manage large budgets by preparing case studies or examples from your previous roles. Be ready to discuss how you optimised campaigns and achieved significant ROI.
✨Tip Number 3
Network with professionals in the healthtech space or those who have experience in DTC/B2C marketing. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your leadership style and how you've successfully mentored teams in the past. Highlighting your collaborative approach will resonate well with the company's emphasis on cross-functional teamwork.
We think you need these skills to ace Paid Social Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in DTC/B2C performance marketing, especially your expertise with Meta and managing large budgets. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for transforming healthcare access and how your background aligns with the company's mission. Mention your experience in leading growth teams and optimising campaigns creatively.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in performance marketing, particularly in scaling startups or working within regulated industries like healthcare. Highlight any successful campaigns you've led.
Prepare for Questions: Anticipate questions related to your strategy for managing multi-channel performance and your approach to creative testing. Be ready to discuss how you would optimise budgets and improve full-funnel performance.
How to prepare for a job interview at Growth & Company
✨Showcase Your Expertise in Paid Social
Make sure to highlight your deep understanding of Meta and other platforms during the interview. Prepare specific examples of successful campaigns you've led, focusing on how you optimised budgets and drove acquisition.
✨Demonstrate Leadership Skills
Since the role involves managing a growth team, be ready to discuss your leadership style. Share experiences where you've mentored team members or led projects, emphasising your ability to inspire and drive performance.
✨Prepare for Technical Questions
Expect questions about SEO, CRO, and analytics. Brush up on these topics and be prepared to discuss how you've applied them in past roles to improve campaign performance and reporting.
✨Align with Their Mission
Research the company's mission in transforming healthcare access. Be prepared to articulate how your values align with theirs and how you can contribute to their goals, especially in scaling their marketing efforts.
