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- Tasks: Drive sales in a key territory, managing channel partners and direct customers.
- Company: Radiodetection is a global leader in underground utility locating equipment.
- Benefits: Enjoy autonomy, a trusted product portfolio, and supportive leadership.
- Why this job: Make an impact in a respected brand with growth opportunities and a dynamic culture.
- Qualifications: Proven sales experience, especially in tech solutions; strong relationship management skills required.
- Other info: Full UK driving licence needed; work autonomously in a mature territory.
The predicted salary is between 36000 - 60000 £ per year.
Radiodetection, a global leader in the design and development of test equipment used for locating underground utilities, is seeking a dynamic Area Sales Manager to take ownership of a strategically important territory. This region has a strong history of success, and we are looking for someone to build upon this.
This is a high-impact, field-based sales role, combining direct sales with the management of channel partners and resellers. You will be selling a premium portfolio of hardware, complemented by training and service solutions. A strong commercial understanding, coupled with the ability to re-engage former customers and deepen existing relationships, is essential.
What you’ll be doing:
- Growing territory sales across a 70% channel / 30% direct mix
- Managing, supporting and developing relationships with channel partners, rental companies, and resellers
- Driving business development with new and existing end users, identifying opportunities to cross-sell and upsell
- Re-engaging with lapsed accounts and converting warm leads into active customers
- Providing technical demonstrations and advice to customers
- Working closely with the wider sales and product teams to deliver accurate forecasts and insight from the field
What we’re looking for:
- Proven track record in external sales, ideally selling technological solutions in sectors such as the utilities, construction, civil engineering, survey and/or equipment rental
- Strong experience in managing and growing channel partner relationships
- Commercially savvy with a customer-first mindset
- Confident communicator, comfortable engaging with stakeholders at all levels
- Highly motivated with the ability to work autonomously
- Experience of working with CRM systems and reporting pipelines
- A full UK driving licence
Why Radiodetection?
Join a business with a respected brand, supportive leadership, and a real appetite for growth. You will enjoy full autonomy in a mature territory, backed by a trusted product portfolio and the tools you need to succeed. If you’re driven, strategic, and passionate about making an impact, we’d love to hear from you.
Contact Detail:
Radiodetection Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Feltham
✨Tip Number 1
Familiarise yourself with Radiodetection's product portfolio and the specific needs of the utilities and construction sectors. Understanding the technical aspects of the products will help you engage effectively with potential customers and demonstrate your expertise during conversations.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience with channel partnerships or reselling. Attend relevant trade shows or local events to build connections that could lead to valuable insights and referrals.
✨Tip Number 3
Prepare to discuss your previous successes in sales, particularly in managing channel partners and re-engaging lapsed accounts. Be ready to share specific examples of how you've driven growth in similar roles, as this will showcase your capability to excel in this position.
✨Tip Number 4
Research the competitive landscape in Feltham and identify key players in the market. Understanding your competition will allow you to articulate how Radiodetection stands out and how you can leverage that in your sales strategy.
We think you need these skills to ace Area Sales Manager in Feltham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in external sales, particularly in technological solutions. Emphasise your track record in managing channel partner relationships and any achievements in growing sales.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific examples of how you've successfully engaged with customers and developed relationships in previous roles.
Highlight Relevant Skills: In your application, focus on skills that align with the job description, such as commercial acumen, communication abilities, and experience with CRM systems. Use concrete examples to demonstrate these skills.
Show Enthusiasm for the Brand: Express your passion for Radiodetection and its products in your application. Mention why you are excited about the opportunity to contribute to their growth and how you can make an impact in the Area Sales Manager role.
How to prepare for a job interview at Radiodetection Ltd
✨Research the Company and Industry
Before your interview, take the time to understand Radiodetection's products and their position in the market. Familiarise yourself with the utilities and construction sectors, as well as any recent developments in technology that may impact their business.
✨Demonstrate Your Sales Success
Prepare specific examples of your past sales achievements, particularly in external sales roles. Highlight instances where you've successfully managed channel partners or re-engaged lapsed accounts, as this aligns closely with what they are looking for.
✨Showcase Your Communication Skills
As a confident communicator, be ready to discuss how you engage with stakeholders at all levels. Practice articulating your thoughts clearly and concisely, and be prepared to answer questions about how you would approach building relationships with channel partners.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about the company's growth strategy, the challenges faced in the territory, and how success is measured for the Area Sales Manager role. This shows your genuine interest and strategic thinking.
