Tourism NI

Tourism NI is the official agency responsible for promoting Northern Ireland as a premier tourist destination. Established to enhance the tourism sector, the organization plays a pivotal role in showcasing the unique culture, heritage, and natural beauty of the region.

With a focus on sustainable tourism, Tourism NI aims to attract visitors from around the globe while ensuring that the local communities benefit from the economic opportunities that tourism brings. The agency works closely with various stakeholders, including local businesses, government bodies, and community groups, to develop and implement effective tourism strategies.

Core Activities:

• Marketing and Promotion: Tourism NI engages in extensive marketing campaigns to highlight the attractions and experiences available in Northern Ireland.
• Visitor Information: The agency provides valuable resources and information to help tourists plan their visits, including guides, maps, and itineraries.
• Event Management: Tourism NI supports and organizes events that showcase the rich cultural heritage of Northern Ireland, attracting both local and international audiences.
• Research and Development: The organization conducts research to understand tourism trends and visitor preferences, enabling them to tailor their offerings effectively.

Tourism NI is committed to enhancing the visitor experience by promoting responsible travel practices and preserving the natural environment. Through collaboration and innovation, the agency strives to position Northern Ireland as a must-visit destination on the global tourism map.