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- Tasks: Lead the sales strategy and team to drive revenue growth across diverse hotel properties.
- Company: Criterion Hospitality is a vibrant hotel group in London, known for innovative guest experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and collaboration.
- Why this job: Join a forward-thinking company at the forefront of hospitality, making a real impact on guest experiences.
- Qualifications: 10+ years in senior sales roles within hospitality; strong leadership and negotiation skills required.
- Other info: Knowledge of the London market and proficiency in CRM tools are highly desirable.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Criterion Hospitality is a dynamic and growing hotel group based in London, managing a diverse portfolio of properties including disruptive Zedwell Hotels, independent boutique hotels, and vibrant rooftop venues. We are dedicated to creating exceptional guest experiences while driving strong commercial results. With an ambitious growth strategy and a pipeline of exciting projects, Criterion Hospitality offers a vibrant and innovative environment at the forefront of the hospitality industry. We are now seeking a dynamic and visionary Head of Sales to lead our sales team and drive revenue growth across all brands and properties within our group.
Job Overview:
As the Head of Sales, you will take full ownership of the sales strategy, implementation and performance across Criterion Hospitality’s portfolio. You will lead a team of sales professionals to maximise revenue, build long-term client relationships, and promote our properties to corporate, group, and leisure markets. Your role will involve overseeing bedroom and venue sales while fostering collaboration across departments to achieve company-wide commercial goals.
Key Responsibilities:
Strategic Leadership:
- Develop and implement a cohesive sales strategy for all properties, ensuring alignment with the group’s overall business objectives.
- Lead, mentor, and inspire the sales team, setting and monitoring KPIs to optimise team performance.
Revenue Generation:
- Drive revenue growth across bedroom sale, and rooftop venues.
- Identify and secure new business opportunities, including corporate accounts, group bookings, and leisure markets.
Market Engagement:
- Build and nurture relationships with key stakeholders, including corporate clients, travel agents, OTAs, and event planners.
- Represent Criterion Hospitality at industry events, trade shows, and conferences to expand the group’s market presence.
Performance Analysis:
- Monitor market trends, competitor activities, and industry benchmarks to ensure a competitive edge.
- Analyse sales data and prepare comprehensive performance reports with actionable insights for senior management.
Collaboration and Innovation:
- Work closely with the marketing and revenue management teams to develop promotional strategies, campaigns, and packages.
- Foster seamless communication between sales, front office, and operations teams to deliver exceptional guest experiences.
Qualifications and Experience:
- Proven track record in senior sales leadership roles with 10+ years within the hospitality industry.
- Strong understanding of hotel sales across boutique and budget segments.
- Exceptional leadership, negotiation, and relationship-building skills.
- Data-driven mindset with the ability to interpret sales metrics and develop actionable strategies.
- Knowledge of the London hospitality market is highly desirable.
- Proficiency in CRM tools and other sales-related technologies.
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Head of Sales - Hotels employer: Criterion Hospitality
Contact Detail:
Criterion Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - Hotels
✨Tip Number 1
Make sure to showcase your leadership skills during the interview. Prepare examples of how you've successfully led sales teams in the past, focusing on your ability to inspire and mentor others.
✨Tip Number 2
Familiarize yourself with Criterion Hospitality's portfolio and recent projects. Being knowledgeable about their properties will help you demonstrate your genuine interest and how you can contribute to their growth strategy.
✨Tip Number 3
Network within the hospitality industry, especially in London. Attend relevant events and connect with professionals who can provide insights into the market and potentially refer you for the position.
✨Tip Number 4
Prepare to discuss your data-driven approach to sales. Be ready to share how you've used sales metrics to inform your strategies and drive revenue growth in previous roles.
We think you need these skills to ace Head of Sales - Hotels
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in sales leadership within the hospitality industry. Focus on your achievements, particularly in revenue generation and team management, to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your vision for the Head of Sales role. Discuss your strategic approach to sales, your understanding of the London hospitality market, and how you plan to drive revenue growth across Criterion Hospitality's diverse portfolio.
Highlight Leadership Skills: Emphasize your leadership experience and ability to mentor and inspire a sales team. Provide examples of how you've set KPIs and optimized team performance in previous roles.
Showcase Market Knowledge: Demonstrate your knowledge of the London hospitality market and your experience in building relationships with key stakeholders. Mention any relevant connections or experiences that could benefit Criterion Hospitality.
How to prepare for a job interview at Criterion Hospitality
✨Showcase Your Strategic Vision
As the Head of Sales, you'll need to demonstrate your ability to develop and implement a cohesive sales strategy. Prepare to discuss your past experiences in creating successful sales strategies and how they align with the overall business objectives of Criterion Hospitality.
✨Highlight Your Leadership Skills
This role requires exceptional leadership abilities. Be ready to share examples of how you've led and inspired sales teams in the past, including how you set KPIs and optimized team performance to drive revenue growth.
✨Demonstrate Market Knowledge
Familiarize yourself with the London hospitality market and be prepared to discuss current trends and competitor activities. Showing that you understand the market landscape will help you stand out as a candidate who can provide a competitive edge.
✨Prepare for Data-Driven Discussions
Since the role involves analyzing sales data and preparing performance reports, be ready to discuss your experience with CRM tools and how you've used data to inform your sales strategies. Highlight specific metrics you've improved in previous roles.
