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- Tasks: Drive subscriber growth and engagement through innovative marketing campaigns and content strategies.
- Company: Join Oxford Global, a leader in life sciences innovation and partnership.
- Benefits: Enjoy flexible working, generous holiday, gym membership, and wellness programmes.
- Why this job: Shape the future of life sciences while developing your marketing skills in a dynamic environment.
- Qualifications: 4+ years in B2B marketing with strong digital and analytical skills required.
- Other info: Hybrid role based in Oxford with a vibrant office culture and social activities.
The predicted salary is between 30000 - 42000 £ per year.
At Oxford Global, our passion is driving innovation, expertise, and partnership within the life sciences industry. We are on a mission to empower professionals to accelerate research and achieve impactful results through cutting-edge, curated events, industry insights, and educational resources. Join us in shaping the future of the life sciences industry.
We are looking for a strategic and data-driven Subscription & Audience Marketing Manager to join our dynamic marketing function. In this role you will be responsible for driving the growth and engagement of our subscriber base and digital communities. You will own the promotion, sign-ups and engagement in our digital platforms and communities whilst playing a pivotal role in promoting freemium & premium content, expert-led webinars, and technology showcases—driving qualified leads and converting them into long-term subscribers. This is an exciting opportunity to shape the end-to-end subscriber journey, from awareness and acquisition to retention and engagement, with a strong emphasis on content marketing and audience development.
Role Responsibilities:
- Subscriber Growth & Campaign Strategy
- Design and execute integrated campaigns to grow subscriptions for our digital platforms, webinars, and premium content offerings.
- Promote thought leadership content and technology showcases to attract new subscribers and nurture prospects.
- Collaborate with editorial, product, and event teams to highlight high-value assets and upcoming virtual events.
- Audience Lifecycle & Retention
- Create targeted onboarding, engagement, and renewal programs to retain subscribers.
- Monitor usage and behavioural data to proactively address churn risks.
- Develop loyalty initiatives and cross-promotional strategies between content types (e.g., from newsletter subscriber to webinar attendee).
- Webinar & Event Marketing
- Plan and execute multi-channel campaigns to drive webinar registrations and showcase participation.
- Develop compelling messaging and promotional strategies tailored to audience segments.
- Track post-event engagement and drive follow-up nurture flows to convert attendees into subscribers.
- Performance Analysis & Optimisation
- Track KPIs such as subscriber acquisition cost, retention rates, engagement metrics and lifetime value.
- Regularly report on performance and apply insights to optimize campaigns.
- Work with marketing colleagues incl. Head of Campaign Automation, and Director Digital Marketing and CRM optimise marketing tool usage (e.g., email automation, CRM, analytics dashboards) to streamline efforts and personalize outreach.
- Campaign & Message Creation
- Excellent copywriting and messaging skills, able to produce compelling messaging across multiple channels, including newsletters, socials, paid media.
- Work with Design to ensure creatives and messaging are best placed to drive engagement.
- Managing and executing the emails, posts, social, and paid media for the campaigns you are responsible for running.
- Connect with broader teams to ensure that the platform is promoted and cross referenced as appropriate.
We are looking for someone with:
- 4+ years of experience in B2B marketing, audience development, or subscription growth—preferably in media, publishing, or event-based businesses.
- Strong experience promoting webinars, virtual events, and digital content to professional audiences.
- Proficient in tools such as HubSpot, Salesforce, Google Analytics, webinar platforms (Zoom, ON24), and social advertising.
- Exceptional project management and cross-functional collaboration skills.
- Analytical and results-oriented, with the ability to derive insights from data and act on them.
- Demonstrable skills in digital marketing, copy creation, and creating campaigns and messaging to drive engagement.
- Experience of working in a matrix, with excellent stakeholder management.
- Excellent communication skills and attention to detail.
- B2B events experience a bonus but not requirement.
More about the role:
- Salary: £35,000 - £42,000 per annum
- Location: All our roles are hybrid (a mix of remote and in office). Our offices are located on the Botley Road in Oxford, with shops/restaurants within walking distance and easy access into Oxford City Centre.
- Job Type: Full time (37.5 hours a week)
Top perks:
- Flexible/home/remote working – Flexible working and 2 days remote working a week (after induction/on-boarding).
- Holidays – Increment of holiday from 24 days up to 28 days per annum plus bank holidays.
- One day of paid Birthday leave (on successful completion of probation).
- Gym membership – Monthly membership to Brookes Sports Facilities.
- Travel Schemes - Save on the purchase of a new bike or electric car, Public Transport Loan Scheme.
- Healthcare – 10 days full pay sick leave (additional 5 discretionary), reimbursement of eye tests, free flu jabs.
- Enhanced company maternity & paternity pay (eligibility based on length of service).
- Wellness Programme – Company Employee Assistance Programme (EAP), Time to Talk sessions, wellness projects and other initiatives.
- Plus: Frequent social activities, free parking, free office food & drink, external training.
Marketing Manager employer: Oxford Global
Contact Detail:
Oxford Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in subscription marketing and audience engagement. Understanding what drives subscriber growth in the life sciences sector will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the life sciences and B2B marketing fields. Attend relevant webinars or events to connect with potential colleagues and gain insights into effective strategies that can be applied at Oxford Global.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on subscriber growth.
✨Tip Number 4
Prepare to discuss your experience with tools like HubSpot and Google Analytics. Being able to articulate how you've leveraged these platforms for campaign optimisation will highlight your technical proficiency and readiness for the role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, audience development, and subscription growth. Use specific examples that demonstrate your success in these areas, particularly in promoting webinars and digital content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the life sciences industry and how your skills align with the role of Subscription & Audience Marketing Manager. Mention your experience with tools like HubSpot and Salesforce, and how you can contribute to subscriber growth.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive marketing decisions in previous roles. Highlight any KPIs you've tracked and how you've optimised campaigns based on performance analysis.
Demonstrate Excellent Copywriting: Since the role requires strong copywriting skills, include samples of your work or describe campaigns where your messaging led to increased engagement. This will show your ability to create compelling content across various channels.
How to prepare for a job interview at Oxford Global
✨Know Your Audience
Before the interview, research Oxford Global and their target audience. Understand their mission in the life sciences industry and think about how your experience aligns with their goals. This will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Successes
Be prepared to discuss specific campaigns you've managed in the past, particularly those that drove subscriber growth or engagement. Use metrics to highlight your success, such as subscriber acquisition costs or retention rates, to show your data-driven approach.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, be ready to share examples of how you've successfully collaborated with editorial, product, or event teams in previous roles. Highlight your project management skills and how you ensure everyone is aligned towards common goals.
✨Prepare for Performance Analysis Questions
Expect questions about how you track and analyse campaign performance. Be ready to discuss tools you’ve used, like Google Analytics or CRM systems, and how you've applied insights to optimise future campaigns. This will showcase your analytical mindset and results-oriented approach.
