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- Tasks: Manage marketing campaigns and product launches in the construction sector.
- Company: Join a leading UK manufacturer focused on sustainable building solutions.
- Benefits: Enjoy flexible working options and support for further training.
- Why this job: Be part of a dynamic team driving innovation and brand awareness in a growing industry.
- Qualifications: Two years of marketing experience; construction knowledge is a plus.
- Other info: Opportunity for career growth and hands-on involvement in product marketing.
The predicted salary is between 32000 - 36000 £ per year.
Salary: £38,000 - £42,000 p.a. + benefits
Hours: Full time Monday to Friday 9am to 5.15pm – some flexibility subject to agreement with some remote/hybrid offered after successful completion of training
Location: Commutable from Stockport, Greater Manchester, Altrincham, Sale, Pendlebury and surrounding areas
Company: Our client is one of the UK's leading building products manufacturers committed to building healthy and long-term solutions across the construction and building industry. This role is focusing within the residential buildings and will build relationships with construction companies, architects, contractors etc.
The Marketing Product Manager will work closely with the marketing, strategy and sales teams to bring the products to market, as well as being able to carry out analysis on competitors on pricing, margins, USP's, customer requirements, NPD and to carry out case studies, press and e-shots to help promote their products.
If you are looking for a position where you can get involved in all areas of marketing a product through strong communications, campaigns, analysis and business partnering, be challenged as well as supported with opportunities to grow and progress, this job is for you. Our client is flexible and is looking for flexibility in the successful candidate, so would consider working occasionally from home and will also support any additional training and qualifications that the successful candidate would be pursuing.
Responsibilities:- Work closely with the Head of Marketing and the wider Marketing team on integrated marketing campaigns for both the roofing and construction divisions, to drive both brand awareness and ROI.
- Launch of new products including initial market research to justify investment and creation of marketing plans to achieve targeted sales, using the marketing mix to identify routes to market and pricing strategies based on competitor research. Ongoing monitoring following launch to maximise brand awareness and ROI opportunities.
- Ongoing competitor analysis to identify product gaps and SWOT analysis to feed NPD opportunities.
- Analysis of product category sales in terms of margin by volume and value, analysing market share statistics for key products as well as market potential for new markets.
- Copywriting for literature and case studies, working with the Marketing Communications team. Seizing on PR opportunities to promote added value solutions through case studies, from conception to completion, liaising with customers in the specification chain.
- Liaison with customers through field days with the sales team to give support, gain market intelligence, generate feedback on products and potential ideas for NPD and EPD.
- Occasional visits to manufacturing factories to understand the product manufacturing process, quality, and procurement.
- Self-starter with ability to self-motivate and prioritise workload.
- Good communication and presentation skills, comfortable with customers and other stakeholders at all levels.
- Comfortable working operationally at ground level but with a strategic mindset.
- Good copywriting skills, able to interpret and communicate technical information to a specification audience.
- At least two years marketing or product management experience, involving the marketing mix.
- Knowledge of the construction industry is desirable but not essential, along with product marketing experience in B2B sectors.
If this role sounds of interest, please apply now and send your most up to date CV to Jane at TechNichols Resourcing to be considered. Or call TechNichols Resourcing and speak with Jane for further information. We will endeavour to get back to all applicants but if you have not heard back within 5 working days unfortunately your application has been unsuccessful.
Marketing Product Manager employer: TechNichols Resourcing Ltd
Contact Detail:
TechNichols Resourcing Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Product Manager
✨Tip Number 1
Familiarise yourself with the construction industry and its key players. Understanding the market landscape will help you engage more effectively with stakeholders like architects and contractors, showcasing your knowledge during interviews.
✨Tip Number 2
Prepare to discuss integrated marketing campaigns you've worked on in the past. Be ready to share specific examples of how you drove brand awareness and ROI, as this aligns closely with the responsibilities of the role.
✨Tip Number 3
Brush up on your competitor analysis skills. The role requires ongoing competitor research, so being able to demonstrate your analytical abilities and how you've used them to inform marketing strategies will set you apart.
✨Tip Number 4
Showcase your copywriting skills by preparing a portfolio of relevant work. Since the position involves creating literature and case studies, having examples ready will highlight your ability to communicate technical information effectively.
We think you need these skills to ace Marketing Product Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and product management. Focus on your achievements in previous roles, especially those that demonstrate your ability to drive brand awareness and ROI.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the construction industry and your understanding of the role. Mention specific skills that align with the job description, such as your copywriting abilities and experience with integrated marketing campaigns.
Showcase Relevant Experience: In your application, emphasise any experience you have with competitor analysis, market research, and product launches. Use examples to illustrate how you've successfully contributed to marketing strategies in the past.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in marketing roles.
How to prepare for a job interview at TechNichols Resourcing Ltd
✨Know Your Product Inside Out
Make sure you have a deep understanding of the products you'll be marketing. Familiarise yourself with their features, benefits, and how they compare to competitors. This will help you answer questions confidently and demonstrate your expertise.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've conducted market research or competitor analysis in the past. Highlight specific examples where your insights led to successful marketing strategies or product launches.
✨Demonstrate Strong Communication Skills
Since the role involves liaising with various stakeholders, practice articulating your thoughts clearly and concisely. You might be asked to present a marketing plan or campaign idea, so ensure you can communicate your vision effectively.
✨Prepare Questions for the Interviewers
Think of insightful questions to ask about the company's marketing strategies, team dynamics, or future product launches. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
