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For Companies At a Glance
- Tasks: Lead global marketing strategy and campaigns for Dr. Barbara Sturm's luxury skincare brand.
- Company: Puig is a family-owned leader in fashion and beauty with a rich heritage.
- Benefits: Enjoy a creative work culture, learning opportunities, and competitive compensation.
- Why this job: Join a dynamic team to shape impactful marketing strategies and elevate brand visibility.
- Qualifications: 10+ years in global brand marketing, especially in beauty or luxury sectors.
- Other info: Work in a fast-paced environment with a focus on collaboration and innovation.
The predicted salary is between 72000 - 108000 £ per year.
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
Dr. Barbara Sturm is seeking to appoint a Head of Marketing to join their Global Marketing Team.
What you’ll get to do
Brand marketing strategy:
- Support GM and MD in the creation of a global, customer-centric, omni-channel marketing strategy to drive the business’ international growth ambitions and objectives
- Manage range architecture to maximise productivity at all points of sale and drive profitability
- Partner with the PD team to lead and shape both new and existing product proposition, USP, positioning and pricing
- Develop global sampling initiatives and tool kits
- Work closely with R&D on all claims (scientific and consumer) creating compelling consumer friendly communications and reason to believe
- Coordinate market insights, consumer insights, competitor mapping and benchmarking, highlighting gaps and opportunities for DBS globally and in key markets U.S. and U.K.
- Partner with Business Development to present strategies to local market teams, aligning them to the strategic vision, reviewing compliance, execution, and impact
Calendar management:
Work closely with the Marketing Director in the development of the global marcomms calendar to drive brand awareness, client engagement and maximise revenue growth.
Campaign planning:
Develop impactful marketing strategies and campaigns focused on key moments across the annual calendar with a focus on storytelling, recruitment and retention of clients to drive sales as well as grow brand love.
Oversee all retail marketing for Dr. Barbara Sturm’s 7 Spa & Boutique locations, implementing local strategies for each market as well as a global calendar across programming and events. Work with internal and external stakeholders on content and new opportunities to drive awareness, repeat purchase and loyalty in our spas.
Partnerships:
Responsible for end-to-end management of all partnerships and collaborations with a clear focus on re-enforcing brand values/associations, elevating brand visibility (owned and earned content), acquiring new audience and clients, and maximising commercial opportunity.
Events:
Responsible for concepting and overseeing all brand level consumer-facing events/experiential. Work closely with key market partners and external agencies to support best-in-class execution, creating memorable engaging moments for our community and clients, with a clear focus on re-enforcing brand values/associations, elevating brand visibility (owned and earned content), acquiring new audience and clients, and maximising commercial opportunity.
We’d love to meet you if you have
- A minimum of 10 years’ experience in global brand and product marketing within the beauty, luxury, or wellness sectors
- Significant experience of global skincare portfolio and category management
- Exceptional strategic orientation, leveraging insights and analytics, and an ability to build consensus around a strategic vision
- A natural relationship-builder with clear aptitude for working cross-functionally, across different departments and with local and regional teams, to eliminate silos and achieve aligned objectives
- Proven track record in driving brand awareness and building brand equity
- Financially astute with significant experience of budget management
- Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize
- Action and results-oriented marketeer who thrives in a fast-paced and entrepreneurial culture
A few things you’ll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
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Head of Marketing, Dr. Barbara Sturm employer: PUIG Deutschland GmbH
Contact Detail:
PUIG Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing, Dr. Barbara Sturm
✨Tip Number 1
Familiarize yourself with Dr. Barbara Sturm's brand values and product offerings. Understanding the unique selling propositions of their skincare line will help you articulate how your marketing strategies can enhance brand visibility and consumer engagement.
✨Tip Number 2
Network with professionals in the beauty and luxury sectors, especially those who have experience in global brand marketing. Building relationships with industry insiders can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on current trends in the beauty and wellness industries. Being knowledgeable about market dynamics and consumer preferences will allow you to propose innovative marketing strategies that align with Dr. Barbara Sturm's growth ambitions.
✨Tip Number 4
Prepare to discuss your experience with omni-channel marketing strategies. Highlight specific campaigns you've led that successfully integrated various marketing channels to drive brand awareness and sales, as this is crucial for the Head of Marketing role.
We think you need these skills to ace Head of Marketing, Dr. Barbara Sturm
Some tips for your application 🫡
Understand the Brand: Dive deep into Dr. Barbara Sturm's brand values, product offerings, and market positioning. This understanding will help you tailor your application to reflect how your experience aligns with their vision.
Highlight Relevant Experience: Emphasize your 10+ years of experience in global brand and product marketing, particularly within the beauty, luxury, or wellness sectors. Use specific examples that demonstrate your strategic orientation and ability to drive brand awareness.
Showcase Your Skills: Clearly outline your skills in budget management, cross-functional collaboration, and campaign planning. Provide concrete examples of how you've successfully managed partnerships and events in previous roles.
Craft a Compelling Cover Letter: Write a personalized cover letter that connects your professional journey with the role's requirements. Highlight your passion for the beauty industry and your entrepreneurial spirit, which aligns with the company's culture.
How to prepare for a job interview at PUIG Deutschland GmbH
✨Showcase Your Strategic Vision
Prepare to discuss your experience in developing global marketing strategies. Highlight specific examples where you've successfully driven brand awareness and growth, particularly in the beauty or luxury sectors.
✨Demonstrate Cross-Functional Collaboration
Be ready to share instances where you've worked effectively with different departments. Emphasize your ability to build relationships and eliminate silos to achieve aligned objectives.
✨Highlight Your Financial Acumen
Discuss your experience with budget management and how you've used financial insights to inform marketing decisions. This will show that you understand the business side of marketing.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in previous roles and how you overcame them, especially in fast-paced environments.
