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For Companies At a Glance
- Tasks: Lead global marketing strategy and manage brand initiatives for Dr. Barbara Sturm.
- Company: Join a dynamic, international beauty brand focused on luxury skincare and wellness.
- Benefits: Enjoy a creative work culture, learning opportunities, and competitive compensation.
- Why this job: Be part of an entrepreneurial team driving impactful marketing campaigns and brand growth.
- Qualifications: 10+ years in global brand marketing, especially in beauty or luxury sectors.
- Other info: Collaborate with cross-functional teams and oversee exciting consumer events.
The predicted salary is between 43200 - 72000 £ per year.
The Opportunity
Dr. Barbara Sturm are seeking to appoint a Head of Marketing to join their Global Marketing Team.
What you’ll get to do
Brand marketing strategy:
Support GM and MD in the creation of a global, customer-centric, omni-channel marketing strategy to drive the business’ international growth ambitions and objectives.
Portfolio management:
- Manage range architecture to maximise productivity at all points of sale and drive profitability.
- Partner with the PD team to lead and shape both new and existing product proposition, USP, positioning and pricing.
- Develop global sampling initiatives and tool kits.
- Work closely with R&D on all claims (scientific and consumer) creating compelling consumer-friendly communications and reason to believe.
- Coordinate market insights, consumer insights, competitor mapping and benchmarking, highlighting gaps and opportunities for DBS globally and in key markets U.S. and U.K.
- Partner with Business Development to present strategies to local market teams, aligning them to the strategic vision, reviewing compliance, execution, and impact.
Calendar management:
Work closely with the Marketing Director in development of the global marcomms calendar to drive brand awareness, client engagement and maximise revenue growth.
Campaign planning:
Develop impactful marketing strategies and campaigns focused on key moments across the annual calendar with a focus on storytelling, recruitment and retention of clients to drive sales as well as grow brand love.
Retail marketing:
Oversee all retail marketing for Dr. Barbara Sturm’s 7 Spa & Boutique locations, implementing local strategies for each market as well as a global calendar across programming and events. Work with internal and external stakeholders on content and new opportunities to drive awareness, repeat purchase and loyalty in our spas.
Partnerships:
Responsible for end-to-end management of all partnerships and collaborations with a clear focus on reinforcing brand values/associations, elevating brand visibility (owned and earned content), acquiring new audience and clients, and maximising commercial opportunity.
Events:
Responsible for concepting and overseeing all brand-level consumer-facing events/experiential. Work closely with key market partners and external agencies to support best-in-class execution, creating memorable engaging moments for our community and clients, with a clear focus on reinforcing brand values/associations, elevating brand visibility (owned and earned content), acquiring new audience and clients, and maximising commercial opportunity.
We’d love to meet you if you have:
- A minimum of 10 years’ experience in global brand and product marketing within the beauty, luxury, or wellness sectors.
- Significant experience of global skincare portfolio and category management.
- Exceptional strategic orientation, leveraging insights and analytics, and an ability to build consensus around a strategic vision.
- A natural relationship-builder with clear aptitude for working cross-functionally, across different departments and with local and regional teams, to eliminate silos and achieve aligned objectives.
- Proven track record in driving brand awareness and building brand equity.
- Financially astute with significant experience of budget management.
- Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize.
- Action and results-oriented marketeer who thrives in a fast-paced and entrepreneurial culture.
A few things you’ll love about us:
- An entrepreneurial, creative and welcoming work culture.
- A range of learning and development opportunities.
- An international company with plenty of opportunities to grow.
- A competitive compensation & benefits package.
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Head of Marketing, Dr. Barbara Sturm employer: PUIG
Contact Detail:
PUIG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing, Dr. Barbara Sturm
✨Tip Number 1
Familiarize yourself with Dr. Barbara Sturm's brand values and product offerings. Understanding the unique selling propositions (USPs) of their skincare line will help you articulate how your marketing strategies can enhance brand visibility and consumer engagement.
✨Tip Number 2
Network with professionals in the beauty and wellness sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends, which can be beneficial when discussing your vision for the brand during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your experience in omni-channel strategies and how they contributed to brand growth, as this aligns closely with the responsibilities of the Head of Marketing role.
✨Tip Number 4
Showcase your ability to work cross-functionally by preparing examples of how you've collaborated with different departments. This will demonstrate your relationship-building skills and your capacity to align diverse teams towards common marketing objectives.
We think you need these skills to ace Head of Marketing, Dr. Barbara Sturm
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Marketing position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in global brand and product marketing, particularly within the beauty, luxury, or wellness sectors. Emphasize your strategic orientation and any successful campaigns you've led.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of its values. Discuss specific examples of how you have driven brand awareness and built brand equity in previous roles.
Highlight Cross-Functional Collaboration: In your application, emphasize your ability to work cross-functionally and build relationships across different departments. Provide examples of how you've successfully collaborated with teams to achieve aligned objectives.
How to prepare for a job interview at PUIG
✨Showcase Your Strategic Vision
Prepare to discuss your experience in developing and executing global marketing strategies. Highlight specific examples where you've successfully driven brand awareness and growth, particularly in the beauty or luxury sectors.
✨Demonstrate Cross-Functional Collaboration
Be ready to share instances where you've worked effectively with different departments. Emphasize your ability to build relationships and eliminate silos to achieve aligned objectives across teams.
✨Highlight Your Financial Acumen
Discuss your experience with budget management and how you've used financial insights to inform marketing decisions. This will show that you understand the business side of marketing, which is crucial for this role.
✨Prepare for Scenario-Based Questions
Anticipate questions about how you would handle specific marketing challenges or opportunities. Think about how you would approach campaign planning, portfolio management, and partnership development in a global context.
