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- Tasks: Lead trade marketing strategy and create engaging in-store promotions.
- Company: Join a dynamic team focused on innovative retail solutions.
- Benefits: Enjoy flexible working with onsite days and a collaborative environment.
- Why this job: Make a real impact in retail while developing your marketing skills.
- Qualifications: 5+ years in trade marketing, ideally in FMCG or retail.
- Other info: Position based in the West Midlands; travel required for onsite work.
The predicted salary is between 36000 - 60000 £ per year.
We're working with a client who is seeking a trade marketing manager. This role is in the WEST MIDLANDS and you need to be able to travel there and work onsite at least 2 days a week. You will be reporting into the Marketing Director and will have a range of responsibilities including:
- Own the trade marketing strategy across all retail partners.
- Develop and implement impactful in-store activations, point-of-sale materials, and promotions that boost visibility and sell-through.
- Manage the trade marketing calendar and budget.
- Coordinate with creative and production teams to deliver best-in-class assets for print, digital, and experiential touchpoints.
- Monitor competitor activity and shopper trends to inform tactics and adjust strategies in real-time.
- Regularly report on performance, learnings, and opportunities to stakeholders.
To be successful you will come with the following:
- 5+ years of experience in trade marketing, shopper marketing, or brand activation, ideally within FMCG or retail.
- Strong understanding of the convenience retail landscape and how to drive sell-through at shelf.
- A blend of creative thinking and commercial acumen.
Please apply with a CV to katesiegel@betterplaced.com.
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trading marketing manager
✨Tip Number 1
Familiarise yourself with the latest trends in trade marketing, especially within the FMCG sector. Understanding current strategies and successful campaigns can give you an edge during discussions with our team.
✨Tip Number 2
Network with professionals in the trade marketing field, particularly those who have experience in the West Midlands area. Building connections can provide insights into the local market and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of past trade marketing initiatives you've led. Highlighting measurable outcomes will demonstrate your ability to drive sell-through and manage budgets effectively.
✨Tip Number 4
Stay updated on competitor activities and shopper behaviour trends. Being able to articulate how these insights can inform your strategies will show that you're proactive and ready to adapt in a fast-paced environment.
We think you need these skills to ace Trading marketing manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in trade marketing, shopper marketing, or brand activation. Focus on your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Skills: Emphasise your understanding of the convenience retail landscape and your ability to drive sell-through at shelf. Use specific examples from your past roles to demonstrate your creative thinking and commercial acumen.
Craft a Compelling Cover Letter: Write a cover letter that connects your experience with the requirements of the role. Discuss your approach to developing trade marketing strategies and any successful campaigns you've led in the past.
Proofread and Format: Before submitting your application, ensure that your CV and cover letter are free from errors. Use a clean, professional format that makes it easy for the hiring manager to read your documents.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Know Your Trade Marketing Strategy
Make sure you understand the fundamentals of trade marketing and be ready to discuss your previous experiences. Highlight specific strategies you've implemented that led to increased visibility and sales.
✨Showcase Your Creative Side
Prepare examples of impactful in-store activations or promotions you've developed. Be ready to explain how your creative ideas translated into successful campaigns, especially in the FMCG or retail sectors.
✨Understand the Competition
Research the company's competitors and current market trends. Be prepared to discuss how you would monitor competitor activity and adjust strategies accordingly to stay ahead in the trade marketing game.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you've used data to inform your marketing tactics. Discuss how you've reported on performance and what learnings you've taken from past campaigns to improve future strategies.
