Paid Media Account Director

We’re an award-winning Social Media agency based in the UK that works with brands such as Hartley’s Jelly & Jam, Bathroom Brands, BP, PlayOJO, AXA Investment Managers, Linda McCartney Foods, Virgin and Virgin Red, Dow Chemical Company, and Avanti West Coast Trains, amongst others.

We are a friendly mix of Strategists, Creatives, Account Managers, Media Planners and Buyers – all with one goal: creating work that wins people’s time on social media, in the most exciting ways possible.

Role Overview

We’re looking for a Paid Media Account Director to improve the growth and success of paid social accounts while ensuring a sharply analytical approach to campaign execution and optimisation.

With an understanding of full-funnel paid campaigns for B2B clients, and performance marketing for B2C clients, you will always find opportunities to improve account performance, campaigns, and implement data-backed strategies.

You will report to our Managing Director.

We operate a hybrid remote model, enabling you to work at least two days a week in the office and the remainder remotely within the UK.

As a Paid Media Account Director at Cubaka, you will:

• Develop and implement data-driven paid media strategies for both B2B & B2C clients across main platforms, including Meta, TikTok, LinkedIn and Pinterest.
• Use in-depth analytical techniques to identify trends, ensure continuous optimisation, and propose new testing strategies based on data insights.
• Communicate paid media best practices and technical processes to clients and team members, ensuring alignment with our goals.
• Be a primary contact for clients, focusing on understanding their goals and translating them into measurable paid social KPIs.
• Foster relationships with clients to manage expectations, present performance insights, and identify additional growth opportunities.
• Analyse main performance metrics such as reach, impressions, engagement rates, ROI, CTR, and conversion rates, and deliver actionable insights to improve campaign performance.
• Take ownership of financial planning, revenue tracking, and account profitability, ensuring all client and agency targets are met.
• Use data to evaluate client-side opportunities and challenges, and implement strategies to increase revenue.
• Lead and line-manage a team of paid account managers.
• Mentor junior team members, encouraging an initiative-driven, data-driven approach within the team.
• Collaborate with creative, analytics, and strategy teams to ensure the campaigns are aligned and optimised for maximum performance.
• Stay updated with industry trends, platform updates, and technologies to inform and refine performance strategies.
• Conduct competitive analysis and market research to identify areas of difference and increase account growth.

You will bring:

• At least 3 years of experience managing paid social campaigns for B2B and B2C clients.
• Expertise in working across main social platforms such as Meta, TikTok, LinkedIn and Pinterest.
• Experience in interpreting complex data, drawing conclusions, and evidence-based decisions to enhance campaign performance.
• An understanding of financial tracking, budgeting, and account profitability.
• An initiative-driven, target-oriented mindset, promoting a culture of data-driven optimisation and growth within your team.

And in return, Cubaka offers:

• Unlimited holiday (paid annual leave)
• Free breakfast in the office
• Perkbox – A rewards, perks and benefits platform
• Auto-enrolment pension (retirement benefit), with up to 8% contribution
• Regular socials and team-building sessions
• Annual salary review, quarterly performance reviews
• Choice of company Apple MacBook Pro or PC
• Hybrid office working (approx 2 days in the office, 3 days at home – flexible)
• Charity opportunities within working hours

Cubaka, part of the Brandwidth Group, recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.

We take pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.

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