Senior Marketing Executive

Wetherby Laroc Group is a successful and independent manufacturer of performance building products and systems. Established for over 45 years, we have supplied our innovative and market-leading products to the UK construction and renovation sector, as well as providing our technology partner manufacturing service, from our state-of-the-art facility in Dalton, North Yorkshire.  

The Role: 

Due to continued expansion, we are looking for a proactive, commercially minded Senior Marketing Executive to join our dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of our brand. 

You will play a key role in executing integrated marketing strategies across all channels, supporting large-scale projects, and identifying opportunities for brand and business development. You need to be confident in your marketing abilities, passionate about data-driven performance, and capable of managing multiple priorities in a fast-paced environment. 

Key Responsibilities 

• Lead and support the development and execution of integrated marketing campaigns across digital and print, including: 
• Website development and management 
• SEO strategy and implementation 
• PPC campaigns and tracking 
• Content planning and creation across formats 
• Design and production of event and training collateral 
• Paid social advertising (Meta, LinkedIn, TikTok, etc.) 
• Organic social media management and community engagement 
• Email marketing and campaign automation 
• Advertising (print/digital) and PR coordination 
• Design and sourcing of print collateral and branded merchandise 
• Conduct in-depth weekly and monthly performance analysis of digital campaigns (SEO, PPC, Paid Social, Email etc), identifying key insights and areas for improvement 
• Maintain and segment marketing email databases, ensuring GDPR compliance, and build targeted email campaigns with measurable KPIs 
• Carry out monthly competitor, customer, and market analysis to support strategic decision-making and identify new growth opportunities 
• Prepare comprehensive monthly reports covering campaign performance, audience insights, and channel effectiveness for key stakeholders 
• Stay ahead of industry trends, platform algorithm updates, and best practices across digital channels, recommending innovative improvements 

Essential Skills and Experience 

• Minimum 5+ years of hands-on experience in a similar marketing role, either in-house or agency-side 
• Proven experience managing multi-channel marketing campaigns with measurable results 
• Strong knowledge and experience in: 
• Meta Business Manager & Ads Manager 
• LinkedIn Campaign Manager 
• X for Business, YouTube Ads, TikTok for Business 
• GA4, GSC, and GTM 
• WordPress website management 
• Email & CRM platforms (e.g., Mailchimp, Campaign Monitor, HubSpot, etc.) 
• SEMrush or similar SEO tools 
• Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent 
• Microsoft Office (PowerPoint, Word, Excel) 
• CIM, Meta, and/or Google certifications are highly desirable 
• Strong analytical mindset with the ability to extract insights and turn data into actionable strategies 
• Outstanding written and verbal communication skills 
• Meticulous attention to detail and ability to manage deadlines and competing priorities with minimal supervision 
• Highly motivated, self-starter with a passion for marketing innovation and continuous learning 

What We Offer 

• £30,000 – £40,000 per annum + bonus
• A fast-paced, supportive, and collaborative working environment 
• Opportunities for career development and professional training 
• Company events 
• Company pension 
• Cycle to work scheme 
• Employee discount 
• On-site parking