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- Tasks: Lead global marketing strategies and manage product launches while collaborating with cross-functional teams.
- Company: Join a dynamic FMCG brand known for innovation and market leadership.
- Benefits: Enjoy flexible work options, competitive salary, and opportunities for international travel.
- Why this job: Be part of a high-performance culture that values creativity and strategic thinking.
- Qualifications: 6+ years in global marketing with a strong understanding of consumer insights required.
- Other info: Must have experience with global brands and be ready to drive impactful change.
The predicted salary is between 43200 - 72000 £ per year.
2-3 DAYS IN SURREY OFFICE VS. HOME
YOU MUST HAVE GLOBAL FMCG BRAND EXPERIENCE TO APPLY
Key Responsibilities:
- Brand Strategy & Communication: Lead the development and implementation of global marketing strategy to build trust, drive trial, and expand market presence. Shape and execute integrated brand communications, ensuring alignment with global brand goals and local market needs. Define and share global media strategies and guiding principles with regional teams.
- Portfolio & Innovation Leadership: Develop a comprehensive product category strategy focused on optimizing portfolio structure, innovation pipelines, and profitability. Drive high-impact innovation initiatives, leading cross-functional teams through the stage-gate process, including thorough post-launch assessments. Manage global product launches from start to finish—ensuring stakeholder alignment, toolkit development, regional rollout, and performance evaluation.
- Market & Consumer Insight: Build deep expertise through analysis of consumer, customer, and competitor insights to guide strategic planning. Collaborate with insights and analytics teams and external agencies to design research programs that inform marketing decisions and enhance brand performance.
- Cross-functional Collaboration & Governance: Lead and co-chair strategic category meetings, ensuring they are action-driven and outcome-oriented. Establish strong partnerships with regional teams and core business functions (e.g., R&D, regulatory, finance, operations) to ensure aligned execution. Promote best practices, tools, and marketing frameworks to elevate global category performance.
- Capability & Culture Leadership: Serve as a role model for organizational values, fostering a high-performance culture. Help shape a world-class marketing function through strong strategic thinking, creativity, and consistent execution. In addition to category responsibilities, lead margin and portfolio management across the broader product offering, developing scalable tools to support optimization.
About You:
Experience & Competencies:
- 6+ years of global marketing experience with demonstrated success across the full marketing mix.
- Proven leader with experience in building and scaling global brands.
- Deep understanding of consumers, customers, and categories; driven by data and insights.
- Excellent communicator with strong influencing and leadership skills across global and cross-functional teams.
- Skilled in project and time management; capable of thriving in fast-paced, complex, and regulated environments.
- Strong commercial mindset with robust strategic, analytical, and quantitative skills.
- Highly collaborative and resilient; adept at building trust across diverse teams and cultures.
- Passionate about driving change and delivering results in entrepreneurial settings.
Education & Additional Requirements:
- Degree in Marketing, Business Administration, or a related field (required).
- Advanced qualifications (e.g., MBA or marketing specialization) are a plus.
- Willingness and ability to travel internationally as needed.
Global Marketing Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in global marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in global brand management.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in global marketing. Being well-versed in digital marketing platforms and analytics can set you apart from other candidates and demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led cross-functional teams in previous roles. Highlighting your leadership skills and ability to drive collaboration will be crucial in showcasing your fit for this position.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Understanding our brand and being able to articulate how your experience aligns with our goals will show your genuine interest in the role and the company.
We think you need these skills to ace Global Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your global FMCG brand experience. Focus on specific achievements and responsibilities that align with the key responsibilities listed in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of global marketing strategies and your ability to drive brand communication. Use examples from your past experiences to demonstrate your skills and how they relate to the role.
Highlight Relevant Skills: In your application, emphasise your project management skills and your ability to work in fast-paced environments. Mention any experience you have with cross-functional collaboration and data-driven decision-making.
Showcase Your Leadership Experience: Since the role requires strong leadership skills, include examples of how you've led teams or projects in the past. Highlight your ability to influence and build trust across diverse teams and cultures.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Global Experience
Make sure to highlight your previous experience with global FMCG brands. Discuss specific projects where you successfully implemented marketing strategies across different markets, as this will demonstrate your capability to handle the responsibilities of the role.
✨Prepare for Case Studies
Be ready to discuss case studies or examples of how you've driven innovation and managed product launches. This is crucial for showcasing your ability to lead cross-functional teams and deliver results in a fast-paced environment.
✨Understand Market Insights
Familiarise yourself with current market trends and consumer insights relevant to the FMCG sector. Being able to discuss these insights during the interview will show that you are data-driven and understand the importance of market analysis in shaping marketing strategies.
✨Demonstrate Leadership Skills
Prepare to talk about your leadership style and how you've fostered collaboration among diverse teams. Share examples of how you've influenced stakeholders and driven change within an organisation, as this aligns with the company's emphasis on strong leadership.
