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For Companies At a Glance
- Tasks: Drive go-to-market strategies and create impactful product stories for Weber across EMEA.
- Company: Join Weber, a legendary brand known for innovation and quality since 1952.
- Benefits: Enjoy a collaborative culture, growth opportunities, and the chance to work with inspiring products.
- Why this job: Be part of an iconic brand that creates unforgettable moments and values teamwork.
- Qualifications: 5+ years in product marketing, fluent in English and German, strong project management skills.
- Other info: Opportunity to work in Ingelheim, Germany or Reading, UK.
The predicted salary is between 28800 - 48000 £ per year.
Department: Marketing
Reports to: Senior Brand Communications Manager
Location: Ingelheim, Germany or Reading, UK
ABOUT WEBER: In 1952, George Stephen Sr. set the vision for Weber, and ever since, we’ve been building a legendary heritage that goes far beyond the backyard. It’s this vision – and these family values – that guide us towards new horizons and into the future, bringing more and more people into the Weber family around the globe.
YOUR ROLE: Are you a strategic thinker with a creative spark and a love for consumer products? Do you want to work for an iconic brand that inspires unforgettable moments? Then this might be your perfect next role. As Product Marketing Manager EMEA, you will play a key role in driving our go-to-market strategies and creating impactful product stories across the region. Working cross-functionally, you’ll ensure that Weber’s innovations resonate in each market, while maintaining consistency and excellence in our brand execution.
YOUR RESPONSIBILITIES:
- Identify key consumer segments and tailor campaigns and product launches for the EMEA region
- Provide strategic input into product lifecycle planning and launch initiatives
- Collaborate with Product Management and Global Marketing to align positioning, messaging, and assets
- Develop full-funnel content and product stories that bring our USPs to life
- Partner with Retail Marketing on best-in-class POS and ePOS executions
- Take the lead on Amazon Marketplace optimization across product listings, SEO, content, and performance analytics
- Coordinate and execute campaign production including photo and video shoots
- Analyse performance across regions and adjust strategy based on insights and sales data
- Deliver regular reporting on campaign ROI, product sales, and competitive performance
- Support annual retailer sell-in processes with compelling presentations and assets
- Co-lead the development of our biggest trade show presence, showcasing new products and innovations
- Manage the EMEA product content budget and agency relationships
- Ensure brand consistency and alignment with global and local teams
- Partner with Branded Channels to ensure product storytelling reaches all owned platforms
- Provide support and guidance to local Brand Activation teams to ensure consistency across markets
WHAT WE’RE LOOKING FOR:
- 5+ years in product marketing, ideally in consumer goods or lifestyle brands
- Strong grasp of Amazon Marketplace performance and content optimization
- Demonstrated success in launching marketing campaigns and go-to-market strategies
- Fluent in English and German (additional languages like French or Italian are a plus)
- A university degree or equivalent professional experience
- Strong project management and organizational skills
- Proficiency in MS Office; experience with Adobe Suite, Google Analytics, and CRM tools is a bonus
- Excellent communication and collaboration skills
- Creative mindset with strong analytical thinking
WHY JOIN WEBER? We’re a global lifestyle brand with a legacy of innovation, quality, and community. At Weber, you’ll find a collaborative culture, inspiring products, and opportunities to grow. Whether it’s around a grill or in a meeting room, we believe in creating great experiences – together. Ready to help us light the fire across EMEA? Apply now and be part of the Weber journey.
Contact Detail:
Weber-Stephen Products EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Weber's brand values and product offerings. Understanding their heritage and what makes their products unique will help you tailor your conversations and demonstrate your passion for the brand during interviews.
✨Tip Number 2
Showcase your experience with Amazon Marketplace optimisation. Since this role involves leading Amazon strategies, be prepared to discuss specific examples of how you've improved product listings and driven sales through effective content and SEO.
✨Tip Number 3
Prepare to discuss your project management skills in detail. This role requires strong organisational abilities, so think of examples where you've successfully managed multiple campaigns or projects simultaneously, especially in a cross-functional team setting.
✨Tip Number 4
Brush up on your analytical skills. Be ready to talk about how you've used data to inform marketing strategies and adjust campaigns based on performance metrics. Highlight any tools or software you've used to analyse market trends and consumer behaviour.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and requirements for the Product Marketing Manager position. Tailor your application to highlight how your experience aligns with these aspects.
Craft a Compelling CV: Ensure your CV showcases relevant experience in product marketing, particularly in consumer goods or lifestyle brands. Highlight specific achievements, such as successful campaigns or product launches, that demonstrate your strategic thinking and creativity.
Write a Tailored Cover Letter: In your cover letter, express your passion for the Weber brand and your understanding of their market. Discuss how your skills in Amazon Marketplace optimization and campaign management can contribute to their goals in the EMEA region.
Showcase Your Analytical Skills: Since the role requires analysing performance and adjusting strategies, include examples in your application that demonstrate your analytical thinking and ability to derive insights from data. This will show you can effectively contribute to the company's success.
How to prepare for a job interview at Weber-Stephen Products EMEA
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Weber's products and their unique selling points. Be prepared to discuss how you would tailor marketing strategies for different consumer segments in the EMEA region.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight your role in launching these campaigns and the impact they had on sales and brand awareness, especially in consumer goods or lifestyle brands.
✨Demonstrate Analytical Skills
Be ready to discuss how you analyse performance data to inform your marketing strategies. Share insights from previous roles where you adjusted campaigns based on analytics, particularly in relation to Amazon Marketplace optimisation.
✨Emphasise Collaboration
Since the role involves working cross-functionally, be prepared to talk about your experience collaborating with different teams. Highlight how you ensure brand consistency and alignment across various markets and departments.
