At a Glance
- Tasks: Lead PPC campaigns and optimise paid media strategies for B2B tech solutions.
- Company: Join FORT, a dynamic IT & tech talent partner driving growth across the UK, US, and Canada.
- Benefits: Enjoy autonomy in your role, a competitive salary, and the chance to work with innovative tech.
- Why this job: Make a real impact on business growth while collaborating with passionate teams in a supportive environment.
- Qualifications: Experience in PPC management and digital marketing is essential; creativity and analytical skills are a plus.
- Other info: Office-based 3 days a week in Leeds, with opportunities for professional development.
The predicted salary is between 36000 - 60000 £ per year.
An exciting chance to step into a Senior Digital Executive role with a high-growth SaaS business operating across the UK, US, and Canadian markets. You’ll take the lead on a performance driven paid media strategy, focused on generating high-quality leads for smart B2B tech solutions trusted by thousands of businesses globally.
You’ll be the strategic force behind a sizeable media budget, shaping PPC campaigns that directly fuel growth and drive real commercial impact.
The Why?
- Full ownership of a £100k/month global PPC budget
- Direct impact on lead generation and business growth
- Autonomy to test, experiment, and deliver best-in-class campaigns
The What?
- Paid Media Strategy: Lead and optimise paid search and digital campaigns across key English-speaking markets, generating leads that convert into pipeline and revenue.
- Performance Optimisation: Manage bid strategies, A/B testing, and CRO tactics to continually refine campaign performance.
- Landing Page Collaboration: Work cross-functionally to develop landing pages that turn interest into action – aligning tightly with commercial goals.
- Sales-Driven Insight: Partner with sales and marketing to align campaign messaging with real customer challenges.
- Smart Budget Management: Take charge of a substantial monthly PPC spend – making sure every pound (and dollar) is working hard.
- Attribution & Reporting: Implement attribution models that give true performance insight, and track KPIs like CAC, lead scores, and conversion rates.
Working pattern: You'll be office-based 3 days a week (Leeds area).
FORT – Future of Recruiting Technologists – is a specialist IT & tech talent partner working with high-growth and ambitious companies across the North of England and beyond. We’re here to match brilliant people with roles that challenge, excite, and reward. We go beyond buzzwords to understand what really matters – whether that’s growth, purpose, or simply working with great people.
Our values? Continual Development. Compassion. Consistency.
Ready to explore this one? Get in touch.
Senior PPC Digital Marketing Executive (Leeds) employer: FORT
Contact Detail:
FORT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Digital Marketing Executive (Leeds)
✨Tip Number 1
Familiarise yourself with the latest PPC trends and tools. Being knowledgeable about platforms like Google Ads and Bing Ads, as well as emerging technologies in digital marketing, will show us that you're proactive and ready to lead our paid media strategy.
✨Tip Number 2
Prepare to discuss your previous successes in managing substantial PPC budgets. We want to hear about specific campaigns you've led, the strategies you implemented, and the measurable results you achieved, so have those examples ready for discussion.
✨Tip Number 3
Showcase your ability to collaborate cross-functionally. Since this role involves working closely with sales and marketing teams, be prepared to share how you've successfully partnered with other departments to align campaign messaging and drive results.
✨Tip Number 4
Demonstrate your analytical skills by discussing how you've used data to optimise campaigns. We value candidates who can implement attribution models and track KPIs effectively, so be ready to explain your approach to performance optimisation.
We think you need these skills to ace Senior PPC Digital Marketing Executive (Leeds)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Senior PPC Digital Marketing Executive role. Tailor your application to highlight relevant experience in managing PPC campaigns and performance optimisation.
Highlight Relevant Experience: In your CV and cover letter, emphasise your previous experience with PPC management, budget handling, and lead generation. Use specific examples that demonstrate your ability to drive results and manage substantial budgets effectively.
Showcase Analytical Skills: Since the role involves performance optimisation and reporting, be sure to mention your analytical skills. Discuss any tools or methodologies you’ve used for A/B testing, CRO tactics, and attribution models in your application.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for digital marketing and your understanding of the SaaS industry. Make it clear why you are excited about the opportunity to work with FORT and how you can contribute to their goals.
How to prepare for a job interview at FORT
✨Understand the PPC Landscape
Before your interview, make sure you have a solid grasp of the current PPC trends and strategies. Familiarise yourself with the latest tools and platforms used in the industry, as well as any recent changes in algorithms that could impact campaign performance.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Highlight specific examples where your analysis led to improved campaign performance or cost savings. This will demonstrate your ability to manage the substantial budget effectively.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to PPC campaigns. Think about scenarios involving budget management, A/B testing, or collaboration with sales teams, and prepare structured responses that showcase your problem-solving skills.
✨Align with Company Values
Research FORT's values of continual development, compassion, and consistency. Be ready to discuss how your personal values align with theirs and provide examples from your experience that reflect these principles, showing that you're a good cultural fit for the team.