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For Companies At a Glance
- Tasks: Lead the development of a market-ready product/service strategy for Bloor Research Group.
- Company: Join Bloor Research Group, a company undergoing an exciting transformative relaunch.
- Benefits: Gain valuable experience in a fast-paced environment with potential networking opportunities.
- Why this job: Be part of a critical role that shapes competitive offerings and drives market success.
- Qualifications: Proven experience in GTM strategies, market research, and stakeholder engagement required.
- Other info: This is a 6-month contract position ideal for those passionate about B2B technology.
The predicted salary is between 36000 - 60000 £ per year.
Contract Duration: 6 Months
The Role
Bloor Research Group is undergoing a transformative relaunch, and we are seeking an experienced Go-to-Market (GTM) Strategy Specialist to develop a comprehensive market-ready product/service strategy. This critical role will ensure that our value propositions for both vendors and end users are translated into actionable, competitive, and profitable offerings with a clear path to market.
Key Responsibilities:
- Market Analysis & Competitive Landscape:
- Conduct detailed competitor benchmarking and market analysis.
- Identify market opportunities, threats, and gaps in the competitive landscape.
- Product/Service Definition & Specification:
- Develop a comprehensive product/service specification from our detailed value propositions.
- Collaborate with stakeholders to define unique selling points (USPs), features, and benefits.
- Buyer Personas & Use Cases:
- Define detailed buyer personas, including decision-making drivers and challenges.
- Develop and document compelling use cases to demonstrate value for vendors and end users.
- Pricing & Margin Strategy:
- Establish pricing models, including detailed margin analysis and competitor price benchmarking.
- Test and validate pricing strategies to maximise profitability and market penetration.
- Go-to-Market (GTM) Strategy:
- Create a robust GTM strategy, including sales enablement materials and distribution channels, collaborating with the marketing team on plans and KPIs.
- Internal & External Stakeholder Engagement:
- Work with marketing and sales teams to ensure alignment across all functions.
- Present findings, strategies, and recommendations to the executive team and board.
Key Deliverables:
- Detailed GTM strategy document with implementation plans.
- Competitor landscape and market analysis report.
- Comprehensive product/service specifications.
- Buyer personas, use cases, and messaging frameworks.
- Pricing and margin model.
Experience & Qualifications:
- Proven experience in developing and executing comprehensive GTM strategies, ideally for both product and service offerings.
- Strong background in market research, competitive analysis, and pricing strategy.
- Expertise in defining buyer personas and creating use cases.
- Demonstrated ability to translate high-level value propositions into detailed, market-ready products/services.
- Strong commercial acumen with experience in margin modelling and profitability analysis.
- Excellent communication and stakeholder engagement skills.
- Ability to thrive in a fast-paced, project-based environment.
Preferred Background:
- Experience in B2B technology, research, or professional services sectors.
- Familiarity with senior functional leaders (e.g., HR, Finance, Marketing) as the target audience.
How to Apply:
Interested candidates should submit their CV and a brief cover letter outlining their experience in building successful GTM strategies.
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Interim Go-to-Market (GTM) Strategy Specialist employer: Bloor
Contact Detail:
Bloor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Go-to-Market (GTM) Strategy Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in B2B technology and market research. Understanding the current landscape will help you speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in GTM strategies. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've developed buyer personas and use cases in past roles. Being able to articulate your experience will set you apart from other candidates.
✨Tip Number 4
Stay updated on competitor pricing strategies and market positioning. This knowledge will not only help you in interviews but also demonstrate your proactive approach to the role.
We think you need these skills to ace Interim Go-to-Market (GTM) Strategy Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in developing and executing Go-to-Market strategies. Focus on your background in market research, competitive analysis, and pricing strategy to align with the job requirements.
Craft a Compelling Cover Letter: In your cover letter, outline your specific experiences that demonstrate your ability to create comprehensive GTM strategies. Mention any relevant projects where you defined buyer personas or conducted market analysis.
Showcase Communication Skills: Since excellent communication and stakeholder engagement skills are crucial for this role, provide examples in your application of how you've successfully presented findings and strategies to executive teams or stakeholders.
Highlight Relevant Background: If you have experience in B2B technology, research, or professional services sectors, make sure to emphasize this in both your CV and cover letter. This will help you stand out as a candidate who understands the target audience.
How to prepare for a job interview at Bloor
✨Showcase Your GTM Experience
Be prepared to discuss your previous experience in developing and executing Go-to-Market strategies. Highlight specific examples where you successfully translated value propositions into market-ready products or services.
✨Demonstrate Market Analysis Skills
Familiarize yourself with the competitive landscape relevant to Bloor Research Group. Be ready to share insights on how you would conduct market analysis and identify opportunities and threats in the industry.
✨Engage with Stakeholders
Since this role involves collaboration with various teams, think of examples where you effectively engaged with internal and external stakeholders. Discuss how you ensured alignment across functions and presented findings to senior leadership.
✨Prepare for Pricing Strategy Discussions
Understand the fundamentals of pricing models and margin analysis. Be ready to discuss how you would establish pricing strategies that maximize profitability while remaining competitive in the market.
