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For Companies At a Glance
- Tasks: Lead exciting marketing initiatives and collaborate with a dynamic team to drive growth.
- Company: Join James Hardie, the global leader in innovative building solutions.
- Benefits: Enjoy flexible work options, 24 days holiday, and a supportive development environment.
- Why this job: Be part of a creative team that values innovation and collaboration in a fast-paced setting.
- Qualifications: 3+ years in marketing or sales, ideally B2B, with strong data-driven skills.
- Other info: Diversity is key; we welcome all backgrounds and perspectives.
The predicted salary is between 36000 - 60000 £ per year.
Become part of the James Hardie Europe GmbH success story. We are the global market leader in fibre gypsum and fibre cement solutions with the fermacell® and James Hardie brands. With our ground-breaking innovations, we change the way Europe builds. We are setting new standards in areas such as lean manufacturing, demand creation and implementing our push-pull strategy.
Your tasks:
- Local implementation of standardised EU marketing programs for key growth products (lead generation, brochures, Point of Sale systems, dealer marketing, trade shows)
- Responsibility for implementation of the annual marketing plan
- Driving online and offline marketing matters for UK marketing measures
- Creation of social media channels and content management
- Lead generation programs including social media campaigns and lead to sale follow up hand in hand with commercial team (qualifying leads and supporting follow up activities by sales team)
- Overseeing website implementation and improvement
- Roll-out of standardised EU-wide communication measures within the market in coordination with central marketing and in compliance with brand guidelines as well as legal requirements
- Monitoring and optimisation of local marketing activities and research of the local market to recognise potentials
- Management of external partners and agencies including budget alignment
- Collaborating closely with the commercial sales team to understand target markets needs and behaviours
You are...
- Smart? You have a qualification in Marketing, Business or related field including 3+ years of experience in marketing or sales, ideally in a B2B context. Experience with marketing to architects and specifiers is a plus as well as the ability to understand technical product aspects. You have an affinity for data-driven marketing and processes including digital campaigns and sales tools (e.g. Salesforce). In addition to that you have advanced skills with the standard features of personal computer word processing and marketing software.
- Driven? Standing still is a foreign word for you. You enjoy working in fast-paced environments. Additionally, you are proactive, agile, focused and very reactive. You’ve got a highly motivated mindset as well as the ability to set the right priorities quickly – and also adjust them.
- Real? You have strong interpersonal communication skills with the ability to cooperate well with others to effectively coordinate activities and accomplish goals – always in a team-oriented and collaborative way. Commitment to the culture, vision, mission and values are natural for you.
What we offer:
- A dynamic environment in a global growth company
- Continuous, individual development opportunities
- The freedom to participate in processes, projects and system development
- Various benefits such as learning tool (master plan)
- 24 days holiday per annum + bank holidays
- Pension plan
- iPhone & Dell laptop
Curious? Then become part of James Hardie. We are only strong together as a team. Diverse people drive innovation and growth. We are interested in what people think, regardless of culture, background, or personal belief. We are looking forward to getting in touch with you.
Contact Detail:
James Hardie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (m/f/d)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially those relevant to the construction industry. Understanding how to effectively market to architects and specifiers will give you a significant edge in your discussions during the interview.
✨Tip Number 2
Showcase your experience with data-driven marketing strategies. Be prepared to discuss specific campaigns you've managed, particularly those that involved lead generation and digital tools like Salesforce, as this aligns closely with the role's requirements.
✨Tip Number 3
Demonstrate your ability to work in fast-paced environments by sharing examples from your previous roles. Highlight situations where you had to adapt quickly to changing priorities, as this is a key trait they are looking for.
✨Tip Number 4
Prepare to discuss how you can collaborate effectively with sales teams. Think of examples where your marketing efforts directly supported sales initiatives, as this will show your understanding of the importance of teamwork in achieving business goals.
We think you need these skills to ace Product Marketing Manager (m/f/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in B2B contexts. Emphasise any work you've done with architects or specifiers, as well as your familiarity with data-driven marketing and digital campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific projects or achievements that demonstrate your ability to implement marketing strategies effectively, particularly in fast-paced environments.
Showcase Your Skills: Highlight your advanced skills in marketing software and tools, as well as your experience with lead generation and social media campaigns. Provide examples of how you've successfully collaborated with sales teams to drive results.
Research the Company: Familiarise yourself with James Hardie's products and their market position. Understanding their brand values and mission will help you align your application with what they are looking for in a candidate.
How to prepare for a job interview at James Hardie
✨Understand the Company and Its Products
Before your interview, make sure to research James Hardie and its product offerings, especially in fibre gypsum and fibre cement solutions. Familiarise yourself with their brands, fermacell® and James Hardie, and be prepared to discuss how your marketing strategies can align with their innovative approach.
✨Showcase Your B2B Marketing Experience
Highlight your experience in B2B marketing, particularly if you have worked with architects and specifiers. Be ready to provide examples of successful campaigns you've led, focusing on lead generation and how you collaborated with sales teams to convert leads into sales.
✨Demonstrate Data-Driven Decision Making
Since the role requires an affinity for data-driven marketing, come prepared to discuss how you've used data analytics to inform your marketing strategies. Share specific instances where your insights led to improved campaign performance or market understanding.
✨Emphasise Team Collaboration Skills
Given the importance of teamwork in this role, be sure to convey your strong interpersonal communication skills. Prepare examples of how you've successfully collaborated with cross-functional teams to achieve marketing goals, and express your commitment to a team-oriented culture.
