Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the Marketing, Brand, and Comms team for a 6-month role in a healthcare charity.
- Company: Join a leading healthcare charity focused on research, treatment, and support.
- Benefits: Enjoy hybrid working in London with a competitive salary of £65-£70,000.
- Why this job: Make a real impact by evolving brand strategy and engaging diverse audiences.
- Qualifications: Proven experience in integrated planning, brand strategy, and crisis management required.
- Other info: Start date is in January; perfect for those looking to kickstart their career!
The predicted salary is between 65000 - 70000 £ per year.
- Excellent opportunity to work for a leading healthcare charity
- Lead the Marketing, Brand and Comms team for a 6 month role.
About Our Client
A leading healthcare charity, providing research, treatment and support for those affected.
Job Description
- You’ll be responsible for protecting the organisation’s reputation through due diligence around brand partnerships, including celebrity and influencer relationships, using crisis management experience where needed.
- Be accountable for the integrated communications calendar, ensuring telling audiences a clear, consistent and compelling story through all comms.
- Develop and implement a long-term audience strategy to drive growth and diversification, working closely with the wider comms directorate.
- Drive work that continuously builds on audience knowledge understanding, enabling charity to drive engagement through the funnel. Support the Deputy Director of Communications to embed an audience-centric approach across the organisation.
- Lead the team that will develop and deliver top of funnel, audience-led communications and campaigns that help achieve highly ambitious awareness and reach targets.
- Own prospect audience segmentation, using it to inform brand strategy and communications planning, ensuring charity are constantly keeping it fresh by learning from audience behaviours.
- Building on the successful rebrand of 2020, deliver an impactful brand evolution and associated marketing campaign to drive ambitious profile growth amongst people affected.
- Develop and implement a content strategy championing a consistent and compelling way to tell brand story that drives impact and engagement.
- Develop and own processes to enable strategic alignment between all marketing, comms and policy campaigning, and fundraising.
- Guide marketing plans that deliver against strategic objectives and ensure coherence and integration between the Mass Marketing and Brand and Communications teams.
The Successful Applicant
- In-depth knowledge and experience of strategy and integrated planning, with evidence of developing and delivering integrated strategies that achieve significant audience penetration and growth.
- Experience of delivering impactful brand strategy and campaigns that deliver results.
- Significant experience of planning multi-channel, data-driven marketing and communications (including media buying) that delivers impact in reach and activation amongst consumer and professional audiences.
- Excellent crisis management skills and experience.
- Awareness of principles of content design and development of content across a range of different channels (including offline and online) to meet audience needs.
- Keen analytical skills with the ability to predict results as well as respond to performance and report accordingly.
- Exceptional leadership skills and the ability to influence and motivate teams.
What’s on Offer
- 6m FTC with hybrid working in London.
- Salary range from £65-£70,000 per annum.
- January start.
#J-18808-Ljbffr
Head of Brand, Marketing and Comms - FTC employer: Michael Page (UK)
Contact Detail:
Michael Page (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand, Marketing and Comms - FTC
✨Tip Number 1
Familiarize yourself with the latest trends in healthcare marketing and communications. Understanding the unique challenges and opportunities in this sector will help you demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the healthcare charity space. Attend relevant events or webinars to connect with industry leaders, which can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Highlight how these experiences align with the goals of the organization and showcase your ability to drive audience engagement.
✨Tip Number 4
Stay updated on crisis management best practices. Given the role's emphasis on protecting the organization's reputation, being able to articulate your approach to handling crises will set you apart from other candidates.
We think you need these skills to ace Head of Brand, Marketing and Comms - FTC
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and requirements. Tailor your application to highlight your relevant experience in brand strategy, marketing, and communications.
Showcase Your Experience: In your CV and cover letter, provide specific examples of your past work that demonstrate your ability to develop and deliver integrated strategies. Highlight any successful campaigns you've led and the impact they had on audience engagement.
Emphasize Leadership Skills: Since the role requires exceptional leadership skills, be sure to include examples of how you've influenced and motivated teams in previous positions. Discuss your approach to crisis management and how you've navigated challenges in the past.
Craft a Compelling Cover Letter: Write a cover letter that tells a clear and compelling story about why you are the right fit for this position. Address how your skills align with the charity's mission and how you can contribute to their goals during the 6-month contract.
How to prepare for a job interview at Michael Page (UK)
✨Showcase Your Crisis Management Skills
Given the importance of crisis management in this role, be prepared to discuss specific examples from your past experiences. Highlight how you successfully navigated challenges and protected brand reputation.
✨Demonstrate Audience-Centric Thinking
Emphasize your understanding of audience segmentation and how it informs brand strategy. Be ready to share strategies you've implemented that drove engagement and growth among diverse audiences.
✨Highlight Integrated Marketing Experience
Discuss your experience with multi-channel marketing campaigns. Provide examples of how you've developed and executed integrated strategies that achieved significant results in audience reach and activation.
✨Prepare for Leadership Questions
As a head of a team, you'll need exceptional leadership skills. Prepare to discuss your leadership style, how you motivate teams, and any successful projects where you led a group to achieve ambitious goals.
