Channel Marketing Manager

An exciting opportunity has arisen for a Channel Marketing Manager to join our client's global marketing team in the EMEA region. You would be working with their network of channel partners, channel account managers and vendors. The Channel Marketing Manager will execute marketing campaigns to acquire new leads and opportunities through our partners and increase the visibility of our solutions and services.

The ideal candidate will be self-motivated and lead generation focused, bringing with them a wealth of creativity and enthusiasm with a minimum of 3 years previous experience in a busy B2B marketing role, managing budgets and ROI.

• Working with the Head of Marketing, EMEA and alongside the EMEA Channel Director, to develop and implement the channel marketing strategy in the UK and globally.
• Achieve agreed KPIs to meet the requirements of the role and the business.
• Work with Channel Account Managers to design and implement enablement programmes to allow partners to maximise on sales opportunities.
• Travel on a regular basis to meet with partners across the UK to build relationships and support their business goals and marketing strategies for our solutions.
• Support training incentives across the UK to ensure partners meet requirements and have appropriate level of skill and awareness to meet business objectives.
• Responsible for management and allocation of Marketing Development Funds (MDF) for partner marketing campaigns to achieve maximum ROI.
• Produce and review ROI for all partner marketing campaigns.
• Provide quarterly updates to the Head of Marketing and Channel Director for review of performance of partner campaigns and the wider channel marketing strategy.
• Attend quarterly business reviews (QBRs) with Channel Development Managers to report on and review campaign performance and support for partners.
• Build a channel marketing community with peers at partners and distributors.
• Content creation including emails, blogs, data sheets, social posts and any other collateral required to market our solutions both to and on behalf of partners.
• Leverage our existing global content to position for local channel market.
• Manage and develop our Partner Marketing Portal alongside the wider marketing and channel team ensuring all content is relevant, beneficial and current.
• Execute email campaigns promoting our business and solutions to existing and potential new partners.
• Assist with the planning, organisation and attendance of partner and company events/industry exhibitions.
• Execute channel marketing plans in accordance with strategies and budgets set by the business whilst applying changes and adaptations as required.
• Create positive relationships with agencies and third parties, ensuring that all activity is aligned and approved.
• Be a guardian of the brand, ensuring to always build, protect and align it to the marketing strategy.

• Minimum of 3+ years’ experience in a busy B2B marketing role.
• Excellent communication skills, both verbal and written.
• Highly organised with the ability to multitask and prioritise a demanding workload whilst working towards and within deadlines.
• Results driven and lead generation focused.
• Build and maintain good relationships, both internally and externally at all levels.
• Have a keen creative eye for design and content.
• Proficient in the use of Microsoft PowerPoint, Excel and Word.
• Experience of using marketing automation platforms and CRMs.
• The ability to be proactive and use initiative.
• Knowledge of GDPR rules and practices.
• A basic understanding of the technology industry.

• Preferred experience in IT Channel Marketing role.
• Educated to degree level or equivalent experience.
• Proficient use of HubSpot including marketing tools and CRM.
• Design skills using the Adobe Suite including InDesign, Photoshop and Illustrator.
• An understanding of data backup, disaster recovery.

• Hybrid working options for flexibility.
• Annual leave that increases in line with service.
• Regular team-building and off-site company events.
• A dynamic, inclusive, and collaborative work environment.