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- Tasks: Lead marketing campaigns with partners to drive new leads and enhance visibility.
- Company: Join a global marketing team focused on innovative solutions in the tech industry.
- Benefits: Enjoy hybrid working, increasing annual leave, and fun team-building events.
- Why this job: Be part of a dynamic team that values creativity and collaboration while making an impact.
- Qualifications: 3+ years in B2B marketing, excellent communication skills, and a creative mindset required.
- Other info: Opportunity to travel and build relationships with partners across the UK.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for a Channel Marketing Manager to join our client's global marketing team in the EMEA region. You would be working with their network of channel partners, channel account managers and vendors. The Channel Marketing Manager will execute marketing campaigns to acquire new leads and opportunities through our partners and increase the visibility of our solutions and services.
The ideal candidate will be self-motivated and lead generation focused, bringing with them a wealth of creativity and enthusiasm with a minimum of 3 years previous experience in a busy B2B marketing role, managing budgets and ROI.
Key Responsibilities:- Working with the Head of Marketing, EMEA and alongside the EMEA Channel Director, to develop and implement the channel marketing strategy in the UK and globally.
- Achieve agreed KPIs to meet the requirements of the role and the business.
- Work with Channel Account Managers to design and implement enablement programmes to allow partners to maximise on sales opportunities.
- Travel on a regular basis to meet with partners across the UK to build relationships and support their business goals and marketing strategies for our solutions.
- Support training incentives across the UK to ensure partners meet requirements and have appropriate level of skill and awareness to meet business objectives.
- Responsible for management and allocation of Marketing Development Funds (MDF) for partner marketing campaigns to achieve maximum ROI.
- Produce and review ROI for all partner marketing campaigns.
- Provide quarterly updates to the Head of Marketing and Channel Director for review of performance of partner campaigns and the wider channel marketing strategy.
- Attend quarterly business reviews (QBRs) with Channel Development Managers to report on and review campaign performance and support for partners.
- Build a channel marketing community with peers at partners and distributors.
- Content creation including emails, blogs, data sheets, social posts and any other collateral required to market our solutions both to and on behalf of partners.
- Leverage our existing global content to position for local channel market.
- Manage and develop our Partner Marketing Portal alongside the wider marketing and channel team ensuring all content is relevant, beneficial and current.
- Execute email campaigns promoting our business and solutions to existing and potential new partners.
- Assist with the planning, organisation and attendance of partner and company events/industry exhibitions.
- Execute channel marketing plans in accordance with strategies and budgets set by the business whilst applying changes and adaptations as required.
- Create positive relationships with agencies and third parties, ensuring that all activity is aligned and approved.
- Be a guardian of the brand, ensuring to always build, protect and align it to the marketing strategy.
- Minimum of 3+ years’ experience in a busy B2B marketing role.
- Excellent communication skills, both verbal and written.
- Highly organised with the ability to multitask and prioritise a demanding workload whilst working towards and within deadlines.
- Results driven and lead generation focused.
- Build and maintain good relationships, both internally and externally at all levels.
- Have a keen creative eye for design and content.
- Proficient in the use of Microsoft PowerPoint, Excel and Word.
- Experience of using marketing automation platforms and CRMs.
- The ability to be proactive and use initiative.
- Knowledge of GDPR rules and practices.
- A basic understanding of the technology industry.
- Preferred experience in IT Channel Marketing role.
- Educated to degree level or equivalent experience.
- Proficient use of HubSpot including marketing tools and CRM.
- Design skills using the Adobe Suite including InDesign, Photoshop and Illustrator.
- An understanding of data backup, disaster recovery.
- Hybrid working options for flexibility.
- Annual leave that increases in line with service.
- Regular team-building and off-site company events.
- A dynamic, inclusive, and collaborative work environment.
Channel Marketing Manager employer: Integral Search
Contact Detail:
Integral Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in channel marketing. Attend industry events or webinars to connect with potential colleagues and partners, as these relationships can be crucial for your application.
✨Tip Number 2
Familiarise yourself with the latest trends in channel marketing and lead generation strategies. Being able to discuss current best practices and innovative ideas during interviews will demonstrate your passion and knowledge in the field.
✨Tip Number 3
Showcase your creativity by preparing a mock marketing campaign tailored to the company's products and target audience. Presenting this during your interview can set you apart and highlight your proactive approach.
✨Tip Number 4
Research the company’s existing channel partners and their marketing strategies. Understanding their current landscape will allow you to speak more intelligently about how you can contribute to their goals and improve partner engagement.
We think you need these skills to ace Channel Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in B2B marketing, particularly any roles where you've managed budgets and focused on lead generation. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss specific examples of past marketing campaigns you've executed, especially those that involved channel partners, and how they achieved positive ROI.
Showcase Your Creativity: Since the role requires creativity, consider including a portfolio or links to previous marketing content you've created, such as emails, blogs, or social media posts. This will demonstrate your ability to produce engaging materials.
Highlight Communication Skills: Given the importance of communication in this role, emphasise your verbal and written communication skills in both your CV and cover letter. Provide examples of how you've successfully built relationships with partners or stakeholders in previous positions.
How to prepare for a job interview at Integral Search
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing roles. Be prepared to discuss specific campaigns you've managed, the results achieved, and how you measured ROI. This will demonstrate your capability to handle the responsibilities of the Channel Marketing Manager position.
✨Demonstrate Your Creativity
Since creativity is a key aspect of this role, come prepared with examples of innovative marketing strategies or content you've developed. Whether it's a successful email campaign or a unique social media post, showcasing your creative flair will set you apart from other candidates.
✨Understand the Technology Industry
Familiarise yourself with the technology industry and current trends. Being able to discuss relevant topics during the interview will show that you're proactive and have a genuine interest in the field, which is crucial for building relationships with partners and vendors.
✨Prepare Questions About Channel Partnerships
Think of insightful questions to ask about their channel partnerships and marketing strategies. This not only shows your interest in the role but also demonstrates your understanding of the importance of collaboration in achieving marketing goals.
