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- Tasks: Manage and optimise paid media campaigns across various digital platforms.
- Company: Join a leading global consumer electronics brand with a strong market presence.
- Benefits: Enjoy a competitive salary, flexible working options, and exciting corporate perks.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: Experience with Google Ads, Meta, YouTube, and performance analysis is essential.
- Other info: This is a permanent role based in Berkshire, perfect for creative thinkers.
The predicted salary is between 28800 - 48000 £ per year.
Do you have hands-on experience managing paid media campaigns across digital platforms like Google, Meta, YouTube, and more? Can you analyse campaign performance and present insights that drive optimisation and results? Have you successfully collaborated with agencies and internal teams to execute high-performing marketing strategies?
MacGregor Black are partnering with a Global Market Leading Consumer electronics brand, on the search for a Paid Media Specialist. This is a permanent role based in Berkshire.
As a Paid Media Specialist, you will play a key role in managing paid media campaigns and supporting wider digital marketing initiatives. You'll work both hands-on within media platforms and collaboratively with agency partners to execute high-performing campaigns. You will also contribute to website optimisation and content management to ensure an excellent user experience and seamless support for product visibility and retail promotions.
Key Responsibilities- Define, build and implement paid media strategies aligned to overall marketing and commercial objectives.
- Execute and optimise campaigns across platforms including Google Ads, Meta (Facebook & Instagram), YouTube, Spotify, Pinterest, Twitch, and CTV.
- Manage budgets, campaign setup, performance tracking, and hands-on optimisation across digital media channels.
- Work collaboratively with agency partners to ensure alignment on campaign KPIs, objectives, and reporting.
- Create product asset packs for retailers to support product launches and promotions.
- Ensure brand consistency across digital and retail channels.
- Maintain and update local websites, ensuring content and product catalogues are current and optimised.
- Analyse campaign performance data, report on key metrics, and deliver actionable insights for improvement.
- Manage PO creation, track spend, and ensure financial compliance across campaigns.
- Support wider digital initiatives as needed in line with company goals.
- Proven experience in managing paid media campaigns across platforms such as Google Ads, Meta, YouTube, Spotify, Pinterest, and Twitch.
- Strong understanding of campaign planning, optimisation, and performance analysis.
- Experience managing retail and e-commerce product content.
- Familiarity with website CMS management and content refreshes.
- Proficiency in Google Analytics / GA4 and performance tracking tools.
- Previous experience in consumer goods, e-commerce, or performance marketing roles is advantageous.
Competitive salary + benefits. Please contact Lewis Millican for further information.
Contact Detail:
MacGregor Black Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends and updates in paid media across platforms like Google Ads and Meta. This will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in paid media. Attend industry events or join online forums to connect with others and gain insights that could be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that highlight your ability to optimise performance and drive results, as this is a key aspect of the role.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you use data to inform your decisions. Understanding tools like Google Analytics and how to interpret campaign performance will set you apart from other candidates.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience with paid media campaigns. Include specific platforms you've worked on, such as Google Ads and Meta, and quantify your achievements where possible.
Craft a Compelling Cover Letter: In your cover letter, emphasise your ability to analyse campaign performance and present insights. Mention any successful collaborations with agencies and internal teams that led to high-performing marketing strategies.
Showcase Relevant Skills: Clearly outline your skills in campaign planning, optimisation, and performance analysis. If you have experience with website CMS management or Google Analytics, make sure to include that as well.
Proofread Your Application: Before submitting, double-check your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a Paid Media Specialist role.
How to prepare for a job interview at MacGregor Black
✨Showcase Your Campaign Experience
Be prepared to discuss specific paid media campaigns you've managed. Highlight the platforms you used, the strategies you implemented, and the results you achieved. This will demonstrate your hands-on experience and understanding of campaign optimisation.
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to paid media. Be ready to explain how you analyse campaign performance data and what insights you derive from it. This shows that you can not only execute campaigns but also improve them based on data.
✨Collaborative Mindset
Since the role involves working with agency partners and internal teams, emphasise your ability to collaborate effectively. Share examples of how you've worked with others to achieve common goals, ensuring alignment on campaign objectives and reporting.
✨Stay Updated on Trends
The digital marketing landscape is always evolving. Show your enthusiasm for the industry by discussing recent trends or changes in paid media strategies. This demonstrates your commitment to staying informed and adapting to new challenges.
