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- Tasks: Lead innovative marketing campaigns to generate high-quality leads and boost brand awareness.
- Company: Join Fortay Connect, a top AI & CX consultancy transforming business challenges with cutting-edge technology.
- Benefits: Enjoy a competitive salary, remote work flexibility, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and data-driven strategies in a fast-paced environment.
- Qualifications: Bachelor's degree in marketing or related field; 5+ years in B2B lead generation, preferably in SaaS.
- Other info: Experience with video production and editing is a plus; strong analytical skills are essential.
The predicted salary is between 34000 - 51000 £ per year.
Salary - £40-45k
Company Description
Fortay Connect is the leading AI & CX consultancy solving the most complex business challenges with advanced communication tools, AI, and analytics. This ensures that your business decisions and investments deliver real value by optimising CX, driving customer engagement and providing actionable analytics to drive continuous improvement. We have award-winning partnerships with Zoom, RingCentral, Dialpad and GoTo, working with only the most advanced technology providers to deliver cutting-edge experiences for businesses.
Role Description
We are looking for a creative, data-driven marketer who thrives in fast-paced environments and is passionate about innovative technology. You will play a key role in executing our marketing strategy, taking responsibility for developing and implementing strategies to generate high-quality leads, raise brand awareness and drive business growth. Your primary objective will be to identify and engage potential customers, nurture leads, and convert them into Marketing Qualified Leads (MQLs).
Key Responsibilities:
- Implement and execute marketing campaigns to generate high-quality leads, including webinars, events, email campaigns, account-based marketing, ads, content generation and social strategy.
- Continuously optimise lead generation processes and tactics based on performance analysis.
- Utilise third-party data sources to generate data and segment data to support the lead generation into specific verticals and target audiences.
- Work with agency partners to manage and execute the marketing strategy across multiple channels, including email, video, digital, social media and content marketing.
- Create and optimise automated email workflows, personalised messaging, and targeted content to nurture leads.
- Coordinate with the sales team to ensure timely follow-up and seamless handover of qualified leads.
- Manage marketing budgets and track ROI for all marketing initiatives.
- Provide regular reports and insights to stakeholders, including lead generation performance, trends and opportunities.
Competencies:
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Proven 5+ years’ experience in lead generation, in a B2B environment and ideally within SaaS.
- Strong understanding of lead generation tactics, tools and best practices.
- Strong understanding of digital marketing channels and tactics.
- Experience with B2B content writing, content optimisation and SEO.
- Video production and editing experience would be advantageous.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Knowledge of paid performance marketing tools like Google Ads, LinkedIn Campaign Manager and the Google suite including GA4.
- Proven track record of success in developing and executing marketing campaigns that drive results.
- Ability to work remotely and independently and as part of a team.
- Results-oriented mindset with a focus on meeting or exceeding lead generation targets.
Marketing Campaign Manager (Manchester Area) employer: Fortay Connect
Contact Detail:
Fortay Connect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager (Manchester Area)
✨Tip Number 1
Familiarise yourself with the latest trends in AI and customer experience (CX) technologies. Being knowledgeable about the tools and platforms that Fortay Connect partners with, like Zoom and RingCentral, will show your genuine interest and understanding of their business.
✨Tip Number 2
Network with professionals in the marketing and tech industries, especially those who have experience in B2B lead generation. Attend relevant webinars or events to connect with potential colleagues and learn more about effective strategies in this field.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past, particularly those that involved lead generation and analytics. Highlight your results and how you optimised processes based on performance data to demonstrate your data-driven mindset.
✨Tip Number 4
Showcase your proficiency with digital marketing tools, especially those mentioned in the job description like Google Ads and LinkedIn Campaign Manager. Being able to discuss your hands-on experience with these tools will set you apart from other candidates.
We think you need these skills to ace Marketing Campaign Manager (Manchester Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lead generation and digital marketing. Use keywords from the job description, such as 'B2B', 'SaaS', and 'data-driven', to catch the employer's attention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for innovative technology and your ability to thrive in fast-paced environments. Mention specific campaigns you've executed and the results achieved to demonstrate your expertise.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to optimise marketing strategies. Highlight any tools you are proficient in, such as Google Analytics or LinkedIn Campaign Manager.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of successful collaborations in your application. This could be projects where you coordinated with sales or worked with agency partners to execute marketing strategies.
How to prepare for a job interview at Fortay Connect
✨Showcase Your Creativity
As a Marketing Campaign Manager, creativity is key. Prepare examples of past campaigns you've executed that demonstrate your innovative thinking and ability to engage audiences. Be ready to discuss how you approached challenges and what unique strategies you implemented.
✨Know Your Metrics
Since the role involves data-driven decision-making, brush up on your analytical skills. Be prepared to discuss specific metrics you've used to measure campaign success, such as conversion rates or ROI. This will show your potential employer that you can effectively optimise lead generation processes.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the marketing tools mentioned in the job description, like Google Ads and LinkedIn Campaign Manager. If you have experience with these platforms, be ready to share how you've used them to drive results in previous roles.
✨Prepare for Collaboration Questions
This role requires strong communication and teamwork skills. Think of examples where you've successfully collaborated with sales teams or agency partners. Highlight how you ensured seamless handovers of leads and maintained effective communication throughout the process.
