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- Tasks: Lead SEO and PPC strategies to boost our healthcare platforms' online visibility.
- Company: Join a fast-growing healthcare group focused on making expert-led care accessible through digital innovation.
- Benefits: Enjoy potential hybrid work, competitive salary, and exposure to cutting-edge AI tools.
- Why this job: Make a real impact on patient outcomes while working with a dynamic, mission-driven team.
- Qualifications: 2-3 years in SEO and PPC, preferably in healthcare; strong analytical skills required.
- Other info: Opportunity to shape digital growth across multiple brands and collaborate with industry experts.
The predicted salary is between 28800 - 48000 £ per year.
Location: On-site (with potential to become hybrid)
Job Type: Full-Time
Salary: Competitive, based on experience
About Us
We are a fast-growing healthcare group with a portfolio of four distinct websites spanning private clinics, digital health services, and preventative care. Our mission is to make expert-led healthcare more accessible, discoverable, and patient-friendly through digital innovation. We are now looking for a talented SEO and PPC Specialist to join our team and elevate our online visibility through data-driven strategies and AI-powered tools.
Role Overview
As our in-house SEO and PPC Specialist, you will lead the development and execution of digital marketing strategies to drive organic and paid traffic across our healthcare platforms. You will be responsible for on-page SEO, local SEO, content optimisation, backlink acquisition, paid search campaigns, and performance reporting. Your work will play a critical role in increasing patient engagement, lead generation, and brand visibility across Google, Bing, and other digital platforms.
Key Responsibilities
- Search Engine Optimisation (SEO)
- Execute comprehensive on-page and technical SEO across all four healthcare websites
- Optimise content, metadata, site architecture, internal linking, and page speed
- Manage and enhance local SEO, including Google Business Profiles and Bing Places
- Develop and manage a backlink strategy including guest blogging, directory submissions, and collaborations with influencers/partners
- Create and edit SEO-friendly blog posts using AI tools and keyword research
- Pay-Per-Click (PPC)
- Plan, execute, and optimise Google Ads and Bing Ads campaigns (Search, Display, Remarketing)
- Manage campaign budgets, A/B test ad creatives, and continuously refine targeting
- Report on ad performance and ROI; provide recommendations for scaling successful campaigns
- Analytics and Reporting
- Use Google Analytics, Google Search Console, Google Tag Manager, and other relevant tools to track KPIs and website performance
- Produce regular performance reports highlighting key insights, wins, and areas for improvement
- Monitor competitor activity and trends to identify opportunities for growth
- AI & Automation Integration
- Leverage AI tools (e.g., ChatGPT, Surfer SEO, Jasper) for content creation, keyword strategy, and SEO audits
- Stay up-to-date with emerging digital trends and integrate automation where applicable to improve workflow efficiency
Required Skills & Experience
- Minimum 2–3 years of hands-on experience in SEO and PPC, preferably in a healthcare, wellness, or regulated industry
- Proficient in Google Ads, Bing Ads, Google Business Profiles, Google Analytics, and Search Console
- Solid understanding of E-E-A-T, keyword research, backlink strategies, schema markup, and site audits
- Familiarity with AI tools for SEO and content optimisation
- Strong content writing/editing skills with an eye for healthcare accuracy and readability
- Experience managing multiple websites and juggling priorities in a fast-paced environment
- Data-driven mindset with excellent analytical and problem-solving abilities
- Comfortable working on-site with potential to shift to a hybrid model after probation
Preferred Qualifications
- Experience in medical marketing or working with clinics, digital health platforms, or private healthcare brands
- Familiarity with tools such as Ahrefs, SEMrush, Screaming Frog, Surfer SEO, Jasper, or Clearscope
- Basic HTML/CSS knowledge for minor front-end SEO improvements
- Understanding of healthcare advertising regulations (e.g. Google Ads policy for medical terms)
Why Join Us?
- Be part of a mission-driven team making a real difference in patient outcomes
- Work alongside clinicians, designers, and tech experts building the future of healthcare
- Opportunity to shape the digital growth of a multi-brand portfolio
- Exposure to cutting-edge AI and marketing automation tools
- Potential to move into a hybrid working model after initial training period
To Apply:
Please send your CV, portfolio/examples of past campaigns, and a brief cover letter outlining your relevant experience and why you would be a great fit.
Contact Detail:
Pouch Health Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO and PPC Specialist (Healthcare Sector)
✨Tip Number 1
Familiarise yourself with the healthcare sector's specific SEO and PPC challenges. Understanding regulations and patient privacy concerns can set you apart, so research common practices in medical marketing to demonstrate your knowledge during interviews.
✨Tip Number 2
Showcase your experience with AI tools relevant to SEO and PPC. Highlight any projects where you've successfully integrated AI for content creation or campaign optimisation, as this aligns perfectly with our focus on digital innovation.
✨Tip Number 3
Prepare to discuss your data-driven approach to digital marketing. Be ready to share specific examples of how you've used analytics to inform your strategies, optimise campaigns, and improve ROI in previous roles.
✨Tip Number 4
Network with professionals in the healthcare marketing space. Attend industry events or join online forums to connect with others in the field, which can provide insights and potentially lead to referrals for opportunities like ours.
We think you need these skills to ace SEO and PPC Specialist (Healthcare Sector)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SEO and PPC, especially within the healthcare sector. Use specific metrics to demonstrate your impact, such as increased traffic or improved conversion rates.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about digital marketing in healthcare. Mention any relevant projects you've worked on and how your skills align with the company's mission to enhance patient engagement.
Showcase Your Portfolio: Include examples of past campaigns you've managed, particularly those that involved SEO and PPC strategies. Highlight any successful outcomes and the tools you used, such as Google Ads or AI tools for content optimisation.
Highlight Relevant Skills: Emphasise your proficiency in tools like Google Analytics, Google Search Console, and any AI tools you've used. Make sure to mention your understanding of healthcare advertising regulations, as this is crucial for the role.
How to prepare for a job interview at Pouch Health
✨Showcase Your SEO and PPC Knowledge
Be prepared to discuss your hands-on experience with SEO and PPC strategies, especially in the healthcare sector. Highlight specific campaigns you've worked on, the tools you used, and the results achieved to demonstrate your expertise.
✨Familiarise Yourself with Their Websites
Before the interview, take some time to explore the company's four healthcare websites. Understand their content, structure, and any areas for improvement. This will allow you to provide tailored suggestions during the interview and show your genuine interest.
✨Prepare for Technical Questions
Expect questions about technical SEO aspects such as site audits, backlink strategies, and local SEO management. Brush up on your knowledge of Google Analytics, Search Console, and other relevant tools to confidently answer these queries.
✨Demonstrate a Data-Driven Mindset
Since the role requires a data-driven approach, be ready to discuss how you've used analytics to inform your decisions. Share examples of how you've tracked KPIs, reported on performance, and adjusted strategies based on data insights.
