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For Companies At a Glance
- Tasks: Lead content strategy and experiments to engage diverse audiences.
- Company: Join Farmers Weekly, a leader in agriculture media for 40 years, fostering creativity and talent.
- Benefits: Enjoy hybrid work, professional growth, mentorship, and a supportive community.
- Why this job: Be part of a creative team shaping digital experiences that matter in the agriculture sector.
- Qualifications: Passionate digital content expert with strong editorial skills and collaboration abilities.
- Other info: Show your personality through a video intro or cover letter; we value diversity!
Be part of something iconic. Celebrating 40 years of industry leadership, Mark Allen fosters a culture of passion, creativity, fairness, and talent development. Now, we are looking for a Digital Content Strategist to bring fresh ideas, digital expertise, and audience-first thinking to our celebrated Farmers Weekly portfolio. Enjoy the best of both worlds with our hybrid model, three days a week in our Sutton (Greater London) office, fostering connection and creativity. The salary is up to £40,000 (DOE) plus company benefits.
What We Offer:
- Professional growth, career development, training, and mentorship through our MAG Mentorship programme.
- A creative, collaborative space to share ideas and craft strategies that engage new and existing customers.
- Supportive community. Connect with peers across our networking groups and cross-team projects.
Key Responsibilities
- Content Strategy & Experimentation: Lead a programme of content experiments designed to grow engagement among key demographics. Collaborate with editorial, product and data teams to test formats, topics, and delivery methods (e.g., web, app, email, social). Use experiment outcomes to shape our ongoing online content strategy.
- Audience-Led Content Curation/Creation: Define content needs and curate daily/weekly experiences for priority personas (e.g., contractors, agronomists). Collaborate with content teams to shape collections, features, and regular digest-style outputs. Work closely with editors to select, package and promote content in ways that maximise relevance and stickiness. Support social media and web production functions by sourcing/producing feed content and carrying out quality control checks as required.
- Quality Assurance & Workflow Design: Design and maintain a streamlined QA process to ensure high standards across all online content. Work with the editor to set clear content guidelines and performance expectations for editorial teams. Reduce individual bottlenecks by embedding quality into scalable processes.
What We’re Looking For:
- Alignment with our values. If you’re passionate, creative, fair, and nurturing, you’ll thrive in our culture.
- A digital content professional who is confident running content experiments, analysing outcomes, and applying insights.
- A strong editorial eye with proven experience curating content journeys and packaging editorial in ways that build engagement and loyalty.
- Someone who understands audience needs, from contractors to agronomists, and is eager to serve them with relevant, high-quality digital experiences.
- Excellent collaboration skills, working across teams to test content formats, streamline workflows, and ensure high editorial standards.
- Strong attention to detail, organisational ability, and the creativity to experiment and refine.
Stand Out in Your Application: We want to see your personality, values, and transferable skills shine. To help you stand out, you can:
- Upload a video introduction about yourself.
- Submit a cover letter that highlights your enthusiasm and fit for this role.
- Request a recommendation from someone who can vouch for your potential.
Show us why you’re excited to join us as we celebrate our 40th anniversary!
Key Details:
- Diversity & Inclusion: We value diverse perspectives; they make us stronger. If you’re excited about this role but don’t match every requirement, apply but share how your transferable skills will allow you to thrive.
- Right to Work: Applicants must have the right to live and work in the UK. Unfortunately, we cannot offer sponsorship at this time.
- Our Communities: We’re home to specialist communities, including MA Agriculture, MA Business, MA Education & Music, MA Exhibitions, MA Financial Media, MA Healthcare, and MA Travel Retail.
Our Focus: Content is at the heart of everything we do, across print, digital, and events. We use technology to identify applications generated by AI, ensuring a fair and human-led recruitment process. We encourage all candidates to apply in your own words so we can get to know the real you.
You can also apply for this role by clicking the Apply Button.
Contact Detail:
MA Agriculture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DIGITAL CONTENT STRATEGIST
✨Tip Number 1
Familiarise yourself with Farmers Weekly's content style and audience. Understanding their tone and the types of content that resonate with their readers will help you tailor your approach during interviews.
✨Tip Number 2
Prepare to discuss specific examples of successful content strategies you've implemented in the past. Highlight how these strategies increased engagement or met audience needs, as this aligns with the role's focus on audience-led content.
✨Tip Number 3
Showcase your collaborative skills by thinking of ways you can work with different teams at Farmers Weekly. Be ready to share ideas on how you would engage with editorial, product, and data teams to enhance content delivery.
✨Tip Number 4
Demonstrate your passion for agriculture and digital content. Research current trends in the industry and be prepared to discuss how you can bring fresh ideas to the Farmers Weekly portfolio, especially as they celebrate their 40th anniversary.
We think you need these skills to ace DIGITAL CONTENT STRATEGIST
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Digital Content Strategist position. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling Cover Letter: Your cover letter should reflect your enthusiasm for the role and the company. Use it to showcase your personality, values, and how your transferable skills make you a great fit for the team at Farmers Weekly.
Showcase Relevant Experience: In your CV, focus on your experience with content strategy, audience engagement, and collaboration across teams. Highlight specific projects where you've successfully run content experiments or curated content that resonated with target audiences.
Include a Video Introduction: Take advantage of the opportunity to upload a video introduction. This is a chance to express your passion for the role and the company in a more personal way, helping you stand out from other candidates.
How to prepare for a job interview at MA Agriculture
✨Showcase Your Digital Expertise
As a Digital Content Strategist, it's crucial to demonstrate your knowledge of digital content trends and strategies. Be prepared to discuss specific examples of successful content experiments you've led and the outcomes they produced.
✨Understand the Audience
Familiarise yourself with the key demographics mentioned in the job description, such as contractors and agronomists. Tailor your responses to show how you can create engaging content that meets their needs and interests.
✨Highlight Collaboration Skills
This role requires excellent collaboration across teams. Share experiences where you've successfully worked with editorial, product, or data teams to achieve common goals, emphasising your ability to communicate and coordinate effectively.
✨Emphasise Creativity and Attention to Detail
The job calls for a strong editorial eye and creativity in content curation. Prepare to discuss how you balance creative experimentation with quality assurance, ensuring high standards while innovating new content formats.
