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- Tasks: Lead Vacherin's marketing initiatives, focusing on brand evolution and digital engagement.
- Company: Vacherin is a top London contract caterer known for exceptional food and hospitality services.
- Benefits: Enjoy personal development, private medical eligibility, social events, and great discounts.
- Why this job: Join a creative team driving innovative dining experiences in a fast-paced environment.
- Qualifications: Bachelor's degree in Marketing; proven senior marketing experience in food and beverage required.
- Other info: Be part of a company that values people and fosters positive relationships.
The predicted salary is between 43200 - 72000 £ per year.
About Vacherin: Vacherin is a leading London-based contract caterer renowned for delivering exceptional food and hospitality services across various corporate settings. With a strong emphasis on creativity, sustainability, and client-centric service, Vacherin has consistently set industry standards since its inception in 2002. Vacherin continues to expand its footprint, delivering innovative dining experiences and maintaining a robust presence in the competitive London market.
Position Overview: The Head of Marketing will be responsible for driving Vacherin’s marketing initiatives, focusing on brand evolution, digital engagement, and strategic content creation. This role demands a seasoned marketing professional with a proven track record in the food and beverage sector, particularly within contract catering or hospitality. The ideal candidate will demonstrate strong leadership, strategic thinking, and a creative mindset, capable of managing multiple stakeholders and enhancing the company’s market presence. A keen interest in the latest food and beverage trends across London and beyond is essential.
Key Responsibilities:
• Brand Evolution and Rollout: Lead the ongoing brand development project and rollout of brand assets
• Social Media Management: Develop and execute social media strategies for LinkedIn and Instagram
• Website Management: Oversee updates to the company website, ensuring content is current and reflective of the brand
• Quarterly B2C Marketing Packs: Create content and roll out quarterly B2C marketing packs: Create content and roll out quarterly B2C marketing packs
• Marketing Calendar Management: Drive and deliver the marketing calendar, working with design, procurement, operations, and food development
• Quarterly B2B Company Newsletter: Curate a quarterly B2B company newsletter
• Event Support: Collaborate with the food and operations team to help curate the annual company-wide events programme
•Design Development of Consumer-Focused Propositions: Support the food team in the development of new food propositions annually
• Design and Onsite Support: Provide ongoing design support for onsite teams and the internal design department
• Focus on London Food Scene: Maintain a keen interest in the latest food and beverage trends across London and beyond
Additional Responsibilities:
• Strategic Marketing Planning
• Industry Presence and Press Relations
• Process Improvement and Strategic Insight
• Contract Mobilisations
Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• Proven experience in a senior marketing role within the food and beverage, contract catering, or hospitality industry.
• Strong project management skills with experience managing multiple stakeholders.
• Exceptional strategic thinking and creative problem-solving abilities.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Demonstrated ability to lead and inspire a team.
Personality Traits:
• Proactive and results-oriented with a passion for innovation.
• Strong leadership presence with the ability to influence and engage stakeholders at all levels.
• Creative and forward-thinking, with a keen eye for detail.
• Adaptable and resilient, capable of thriving in a fast-paced environment.
• Collaborative and team-focused, with a commitment to fostering positive relationships.
What’s in it for you?
Working with Vacherin has its perks! People are at the heart of everything we do, so we’ve developed a range of benefits to keep you happy.
- Personal Development and Training opportunities
- Private medical eligibility
- Eye care
- A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
- Family friendly support
- Regular social events and communication with our leaders
- Professional subscriptions
- Recognition schemes and people awards
- Long service awards
- Access to some great high street discount vouchers
Vacherin officially formed part of CH&CO Catering Group Ltd in 2021.
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Head of Marketing employer: CH&Co Catering Limited
Contact Detail:
CH&Co Catering Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarize yourself with Vacherin's brand and values. Understanding their commitment to creativity, sustainability, and client-centric service will help you align your marketing strategies with their vision during the interview.
✨Tip Number 2
Stay updated on the latest food and beverage trends in London. Being knowledgeable about current market dynamics will demonstrate your passion for the industry and your ability to drive innovative marketing initiatives.
✨Tip Number 3
Prepare to discuss your experience with digital marketing tools and platforms. Highlight specific campaigns you've led that showcase your strategic thinking and creative problem-solving skills relevant to the food and beverage sector.
✨Tip Number 4
Emphasize your leadership style and how you inspire teams. Vacherin values strong leadership presence, so be ready to share examples of how you've successfully engaged stakeholders and driven collaborative efforts in previous roles.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Company: Dive deep into Vacherin's values, mission, and recent projects. Familiarize yourself with their approach to food and hospitality, as well as their emphasis on creativity and sustainability.
Tailor Your CV: Highlight your relevant experience in marketing within the food and beverage or hospitality sectors. Emphasize your leadership skills and any successful campaigns you've managed that align with Vacherin's focus on brand evolution and digital engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food and beverage industry and your understanding of current trends. Discuss how your strategic thinking and creative mindset can contribute to Vacherin's marketing initiatives.
Showcase Your Digital Skills: Since the role involves social media management and website oversight, mention your proficiency with digital marketing tools and platforms. Provide examples of past successes in managing social media strategies or website content.
How to prepare for a job interview at CH&Co Catering Limited
✨Showcase Your Creativity
As the Head of Marketing, creativity is key. Prepare to discuss innovative marketing strategies you've implemented in the past, especially those that align with food and beverage trends. Bring examples of successful campaigns that demonstrate your ability to think outside the box.
✨Understand the Brand
Familiarize yourself with Vacherin's brand values and recent initiatives. Be ready to articulate how you can contribute to their brand evolution and what fresh ideas you can bring to enhance their market presence.
✨Highlight Leadership Experience
This role requires strong leadership skills. Prepare to share specific examples of how you've led teams, managed multiple stakeholders, and driven projects to success in previous roles within the food and beverage or hospitality sectors.
✨Stay Current on Industry Trends
Demonstrate your passion for the food and beverage scene by discussing current trends and how they could influence Vacherin's marketing strategies. Showing that you're engaged with the industry will highlight your suitability for the role.
