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- Tasks: Sell exhibition space, sponsorships, and delegate passes while managing client relationships.
- Company: Join a rapidly expanding events company with global congresses and exhibitions.
- Benefits: Enjoy a dynamic work environment with opportunities for business development trips.
- Why this job: Be part of a growing team and make an impact in the events industry.
- Qualifications: 12 months of B2B sales experience, preferably in exhibition or conference sales.
- Other info: Flexibility in working hours is key; 80% of sales will be international.
The predicted salary is between 36000 - 60000 £ per year.
Exhibition Sales Executive – Rapidly Expanding Mid-Size Events Company
Job Sector: Events
Contract Type: Permanent
Location: London
Job Reference: GP/168/9/197
Do you have a minimum of 12 months experience in exhibition/conference sales? Do you have a solid understanding of the sales process? Are you able to demonstrate a consistent record of exceeding sales targets along with the ability to manage existing clients? Then please read on…
The Company: My client runs a congress and exhibition series in Europe, Asia, and the USA with events ranging from large-scale congresses with 80+ speakers, 30+ exhibitors, and 400+ attendees to mid-scale exhibitions with 100+ exhibitors and 3,000+ attendees.
The Role of Exhibition Sales Executive: Their events portfolio is going through a period of substantial and rapid growth, and as such, the Sales Manager is expanding the team to ensure they can deliver on the potential that both these shows demonstrate. There is an opening within the team to work under the Sales Manager for the Middle East and Asia, selling exhibition space, sponsorship, and delegate passes for a conference in Asia.
The successful candidate will be expected to spend a minimum of 2 hours per day on the phone pitching. The average deal value expected within this role will be £4,000 for exhibition sales and £2,000 per delegate (factoring in group bookings).
You will have a starting number of inbound leads from an existing database and there will be business development trips to competitor events. However, you will be expected to source your own new leads. High levels of attention to managing pipelines, contact management, and effective time management across time zones and event requirements are essential.
The role will require 80% of selling to take place outside of the UK, with high volumes of sales from Europe, the Middle East, and Asia. Language skills are not a requirement, but flexibility and structuring your core sales times are crucial to success. Beyond the point of sale, you will be expected to manage your clients to deliver on the contract, which includes liaising with production (where speaking slots are involved), marketing (regarding branding and marketing), and operations (regarding floor plan, booth design, suppliers, logistics, etc.).
You are also expected to maintain a repeat business ratio of 75% and increase annual revenues from existing clients by 10% year on year (through higher yields, larger stand space, sponsorships, etc.).
Requirements for this Exhibition Sales Executive role:
- Minimum of 12 months experience in B2B sales (preferably exhibition/conference sales)
- A solid understanding of the sales process
- Excellent phone manner, strong work ethic, and desire to work as part of a team
- Money motivated
If you think that you could be the Exhibition Sales Executive that our client is looking for, then please send your CV to Media IQ Recruitment (in Word format, not PDF) quoting reference GP/168/9/197, and a consultant will be in touch.
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Exhibition Sales Executive - rapidly expanding mid size events company employer: Media IQ Recruitment Ltd
Contact Detail:
Media IQ Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Exhibition Sales Executive - rapidly expanding mid size events company
✨Tip Number 1
Familiarize yourself with the specific events and exhibitions that the company organizes. Understanding their portfolio will help you tailor your pitch and demonstrate genuine interest during the interview.
✨Tip Number 2
Network within the events industry, especially with professionals who have experience in exhibition sales. Building connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've exceeded targets and managed client relationships effectively.
✨Tip Number 4
Showcase your ability to work across different time zones and cultures. Highlight any past experiences where you've successfully navigated these challenges, as this is crucial for the role.
We think you need these skills to ace Exhibition Sales Executive - rapidly expanding mid size events company
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in exhibition and conference sales. Emphasize any achievements related to exceeding sales targets and managing client relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the sales process and your motivation for the role. Mention specific examples of how you've successfully sourced leads and managed pipelines in previous positions.
Highlight Relevant Experience: In your application, clearly outline your minimum 12 months of B2B sales experience, particularly in exhibition or conference sales. Use metrics to demonstrate your success, such as percentage increases in sales or client retention rates.
Follow Application Instructions: Ensure you send your CV in Word format and quote the job reference GP/168/9/197 in your application. This shows attention to detail and adherence to instructions, which are crucial in sales roles.
How to prepare for a job interview at Media IQ Recruitment Ltd
✨Showcase Your Sales Experience
Be prepared to discuss your previous experience in exhibition or conference sales. Highlight specific examples where you exceeded sales targets and how you managed existing client relationships.
✨Demonstrate Your Understanding of the Sales Process
Make sure you can articulate the sales process clearly. Discuss how you approach lead generation, pitching, and closing deals, especially in a B2B context.
✨Prepare for Phone Pitching
Since the role requires a significant amount of phone pitching, practice your pitch beforehand. Be ready to demonstrate your excellent phone manner and how you engage potential clients effectively.
✨Emphasize Time Management Skills
Given the need to manage pipelines and work across different time zones, be ready to discuss your time management strategies. Share examples of how you've successfully balanced multiple tasks and priorities in past roles.
