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- Tasks: Sell exhibition space, sponsorships, and delegate passes while managing client relationships.
- Company: Join a rapidly expanding events company with global congresses and exhibitions.
- Benefits: Enjoy a dynamic work environment with opportunities for business development trips.
- Why this job: Be part of a growing team, exceed sales targets, and make an impact in the events industry.
- Qualifications: Minimum 12 months B2B sales experience, preferably in exhibition or conference sales.
- Other info: Flexibility in working hours is essential due to international sales focus.
The predicted salary is between 36000 - 60000 £ per year.
Exhibition Sales Executive – rapidly expanding mid size events company
Job Sector
Contract Type
Permanent
Location
London
Job Reference
GP/168/9/197
Have a minimum of 12 months experience in exhibition / conference sales)?
Do you have a solid understanding of the sales process?
Are you able to demonstrate a consistent record of exceeding sales targets along with the ability to manage existing clients?
Then please read on…..
The Company
My client runs a congress and exhibition series in Europe, Asia and USA with events range from large-scale congresses with 80+ speakers, 30+ exhibitors and 400+ attendees to mid-scale exhibitions with 100+ exhibitors and 3,000+ attendees.
The Role of Exhibition Sales Executive
Their events portfolio is going through a period of substantial and rapid growth and as such, the Sales Manager is expanding the team to ensure they can deliver on the potential that both these shows demonstrate. There is an opening within the team to work under the Sales Manager for Middle East and Asia selling exhibition space, sponsorship and delegate passes on a conference in Asia. The successful candidate will be expected to spend a minimum of 2 hours per day call time on the phone pitching. Average deal value expected within this role will be £4,000 for exhibition sales and per delegate is £2,000 (factoring in group bookings).
You will have a starting number of inbound leads from an existing database of leads and there will be business development trips to competitor events. However you will categoricallybe expected to source your own new leads. They expect high levels of attention to managing pipelines, contact management and the ability to manage your time effectively across time zones and event requirements. The role will require 80% of selling to take place outside of the UK, with high volumes of sales from Europe, Middle East and Asia. Language skills are not a requirement but flexibility and structuring your core sales times are crucial to success. Beyond the point of sale you will be expected to manage your clients to deliver on the contract. This includes liaison with production (where speaking slots are involved), marketing (regarding branding, marketing etc.) and operations (regarding floor plan, booth design / suppliers, logistics etc.).
You are also expected to maintain a repeat business ration of 75% as well as increasing annual revenues from existing clients by 10% year on year (through higher yields, larger stand space, sponsorships etc.)
Requirements for this Exhibition Sales Executive role
- Minimum of 12 months experience in B2B sales (preferably exhibition / conference sales)
- A solid understanding of the sales process
- Excellent phone manner, strong work ethic, desire to work as part of a team
- Money motivated
If you think that you could be the Exhibition Sales Executive that our client is looking for then please send our CV to Media IQ Recruitment (in Word not PDF format) quoting reference GP/168/9/197 and a consultant will be in touch.
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Contact Detail:
Media IQ Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Exhibition Sales Executive - rapidly expanding mid size events company
✨Tip Number 1
Familiarise yourself with the exhibition and conference landscape, especially in Europe, the Middle East, and Asia. Understanding the key players and trends in these markets will help you engage more effectively during interviews and demonstrate your industry knowledge.
✨Tip Number 2
Practice your pitching skills! Since the role requires a significant amount of phone time for pitching, consider rehearsing your sales pitch with friends or colleagues. This will help you refine your approach and boost your confidence when making calls.
✨Tip Number 3
Network within the industry by attending relevant events or joining online forums. Building connections can provide you with valuable insights and potentially lead to referrals, which can be advantageous when applying for this position.
✨Tip Number 4
Showcase your ability to manage client relationships effectively. Be prepared to discuss specific examples of how you've maintained or grown client accounts in the past, as this is crucial for the role's success.
We think you need these skills to ace Exhibition Sales Executive - rapidly expanding mid size events company
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in exhibition and conference sales. Emphasise any achievements related to exceeding sales targets and managing client relationships, as these are key aspects of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the sales process and your motivation for the role. Mention specific examples of how you've successfully sourced leads and managed pipelines in previous positions.
Highlight Relevant Skills: In your application, focus on skills that align with the job description, such as excellent phone manner, time management across different time zones, and the ability to work as part of a team. These will demonstrate your fit for the position.
Follow Application Instructions: Ensure you send your CV in Word format and include the job reference GP/168/9/197 in your application. Following instructions carefully shows attention to detail, which is crucial for this role.
How to prepare for a job interview at Media IQ Recruitment Ltd
✨Showcase Your Sales Experience
Make sure to highlight your previous experience in exhibition or conference sales. Be prepared to discuss specific examples of how you've exceeded sales targets and managed client relationships effectively.
✨Demonstrate Your Understanding of the Sales Process
Familiarise yourself with the sales process, especially in the context of exhibitions. Be ready to explain how you approach lead generation, pitching, and closing deals, as well as how you manage existing clients.
✨Prepare for Time Zone Challenges
Since this role involves selling primarily outside the UK, be prepared to discuss how you would manage your time effectively across different time zones. Show that you can adapt your schedule to meet client needs.
✨Emphasise Your Teamwork Skills
The role requires collaboration with various departments like production, marketing, and operations. Be ready to share examples of how you've successfully worked as part of a team to achieve common goals.
